Producers' Association clarifies box office reports: Theatrical revenue remains the primary
(Picture Courtesy: Facebook)
In light of increasing criticism over the public release of
box office collection
figures, the
Kerala Film Producers' Association
has issued a detailed clarification defending its decision. The controversy stems from recent debates within the industry against the publishing of box office reports of movies released each month.
"
Theatrical revenue
remains the primary'
As reported by On Manorama, in a letter sent to its members, the Association emphasized that for most
Malayalam films
, "theatrical revenue remains the primary, and often the only source of income." The letter noted that producers often do not receive even the gross theatrical revenue due to "the high remuneration demanded by leading actors."
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'Rising fees for actors and technicians'
Initially, hopes were pinned on revenue from OTT platforms, but the Association clarified that this has not turned into a sustainable income stream.
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'Rising fees for actors and technicians have led to a steep increase in production costs,' the letter stated, adding that producers now face the burden of recovering their investments through theatre collections alone, even after double taxation.
Officer On Duty - Official Trailer
The Association said its executive committee unanimously decided to publish collection data 'in the spirit of transparency,' and to help 'new producers entering the industry understand the actual financial conditions.' It dismissed claims that the move benefits only a few elite members, calling such allegations 'baseless.'
Kunchacko Boban
's previous reaction - 'The production cost of Officer on Duty is not Rs 13 crore'
Actor Kunchacko Boban, whose film Officer on Duty was reported to have a Rs 13 crore budget with only Rs 11 crore in returns, earlier reacted to the report. Speaking to Manorama Online, he said, 'The production cost of Officer on Duty is not Rs 13 crore—it is much higher than that. The claim that the producers received only Rs 11 crore in return is also incorrect; in reality, they received at least twice that amount, if not more... Their figures are neither precise nor transparent.'
A formal discussion with AMMA is expected only after its next general body meeting.
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