Indianapolis 500 contender debuts hilarious sponsorship from iconic 30-year-old rock band
If Felix Rosenqvist crosses the line first at the Indianapolis 500, you imagine he'll accept the milk bath 'With Arms Wide Open' and will lift the Borg-Warner Trophy 'Higher' than ever.
Rosenqvist, who is set to start on the second row of Sunday's race in the No. 60 Meyer Shank Racing machine, will have a peculiar sponsorship on his car.
Not only will Rosenqvist be driving with the branding of the satellite radio service Sirius XM on his car, but he'll also have the logo of a popular 2000's rock band on there as well.
Rosenqvist will be racing with the logo for the band Creed on his side pods and on the nose of his Honda-powered car for 'The Greatest Spectacle in Racing'.
The partnership was announced earlier this month, with the car's branding first coming to light during last week's practices.
On Saturday, the members of the band were seen in the Meyer Shank garage posing with the car baring their brand on it.
Because why not have a speaker blasting @Creed on the way to pit lane? 🎧🎸 #Indy500 pic.twitter.com/j4paSu6hki
— Meyer Shank Racing (@MeyerShankRac) May 14, 2025
Felix Rosenqvist, of Sweden, prepares to drive during practice for the Indianapolis 500 auto race at Indianapolis Motor Speedway in Indianapolis earlier this month
Creed has seen a resurgence in popularity in recent years, with the hard rock band even re-forming in 2023 after an eleven year hiatus.
That announcement, coupled with the Texas Rangers baseball team using 'Higher' as a motivational song in their run to a 2023 World Series title, boosted their popularity even further.
Last summer, the songs 'Higher' and 'One Last Breath' became particularly popular thanks in part to various trends on the social media app Tik Tok.
As for Rosenqvist, this will be his second Indianapolis 500 with Meyer Shank.
His best finish came back in 2022 with Arrow McLaren, when he came in fourth.
He qualified fifth on the starting grid for Sunday - sandwiched between 2008 Indy 500 winner Scott Dixon and three-time IndyCar Series driver's champion Alex Palou.
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