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How a Simple Bracelet Changed the Fortunes of a Watch Company

How a Simple Bracelet Changed the Fortunes of a Watch Company

Bloomberg18-02-2025

Hello fellow watch nerds, it's Chris Rovzar, editor of Bloomberg Pursuits and your partner on this great horological escapade that is life.
For the past few weeks I've been making appointments for Watches and Wonders, the big trade fair coming up in April in Geneva where most of the top Swiss brands (and others from around the world) gather to show their new wares. It's an exciting time! I've had the chance to preview some of the novelties already, and I know you are going to be excited about a bunch of them. There will be new spins on old timepieces, experimentation with color and stone dials, and some totally new watch lines to get excited about. I don't know what Rolex will be doing yet, but I always enjoy when Monochrome Watches tries to guess at what the crown has coming.

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