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SCCI launches a new digital platform for SRF2025

SCCI launches a new digital platform for SRF2025

Sharjah 2427-02-2025

Organised by SCCI in collaboration with local government entities and authorities and private sector institutions, the festival features extensive participation from major shopping centres, retail outlets, small businesses, and entrepreneurs.
The newly launched digital platform
, available in both Arabic and English,
embodies the core mission of the Sharjah Ramadan Festival aimed at bolstering the retail sector and enhancing the festive atmosphere and family-friendly entertainment across the emirate during the holy month.
Developed with cutting-edge smart technologies and according to the highest standards, the platform offers users an opportunity to participate in an electronic draw, in addition to seamless access to comprehensive information on the Sharjah Ramadan Festival 2025's agenda. These include promotional, entertainment, and cultural activities, alongside event schedules and locations, ensuring an enriched experience for all visitors.
The digital platform also provides details on the participating shopping malls and the major discounts of up to 75% they offer on a variety of top global brands.
It also serves as a key resource for community members to explore the schedules of competitions and raffle draws
featured by the festival, along with the terms and conditions for participation. The festival presents exciting opportunities for shoppers to win prestigious prizes, including gold bars and an array of shopping vouchers.
In his remarks, Jamal Saeed Bouzanjal, Director of Corporate Communication at SCCI and General Coordinator of the
Sharjah Ramadan Festival, underscored the strategic importance of the newly launched digital platform in facilitating seamless access for visitors and shoppers to the festival's diverse events, promotions, and activities during the holy month of Ramadan.
By enhancing participation and engagement, the platform plays a key role in stimulating the retail sector, driving footfall to shopping malls, central markets, and retail outlets, all of which benefit from the festival's rich artistic and cultural showcases and dynamic marketing activities.
This year's Sharjah Ramadan Festival features a wide range of entertainment, commercial, and cultural events and
activities.
Among the most notable attractions are the 'Al Layah Ramadan Market', 'Ramadan Nights' exhibition, and the "Little Master Chef" contest- a unique platform for young culinary talents. The two-day competition will take place at 06 Mall, where children will showcase their
culinary skills in a lively competition designed to encourage creativity in cooking.
Additionally, the festival features workshops for children to create Ramadan-themed handicrafts and festive decorations. The participating shopping centers will also host a selection of entertainment programmes,
heritage art performances, bazaars, and culinary festivals, further enhancing the festive experience of the holy month of Ramadan.
Furthermore, weekly raffle draws will be held until the end of Eid Al-Fitr, rewarding 45 winners with prestigious prizes, including gold bars and exclusive shopping vouchers.

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Sharjah builds cultural bridges between Africa and the Arab world
Sharjah builds cultural bridges between Africa and the Arab world

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Sharjah builds cultural bridges between Africa and the Arab world

Amid a time when Arabic poetry faces marginalisation in parts of Africa, Sharjah's forward-thinking initiatives have restored Arabic literature to its rightful place—as a vessel of identity, a tool for dialogue, and a platform for human expression. Coordinators praised the vision behind the Arabic Poetry Forums in Africa—an initiative launched by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah—which has marked the beginning of a new cultural era across the continent. These forums have given hundreds of poets opportunities for visibility, documentation, and publication through structured programmes led by Sharjah's Department of Culture in collaboration with local cultural bodies. Coordinators in nine African nations—Mali, Chad, Guinea, Niger, Nigeria, South Sudan, Benin, and Côte d'Ivoire—shared updates on preparations for the fourth edition of the poetry forums, set to begin this month. 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He emphasised the clear impact: a vibrant poetry movement, an interactive cultural space blending authenticity and openness, and a rejuvenated local cultural scene that had long suffered from stagnation. Looking ahead to Mali's fourth poetry forum Dr Mega stated that Mali's Arabic Poetry Forum continues to grow in terms of organisation, content, and participation. The number of poets has doubled this year, drawing a rich mix of emerging and established voices from across the country. The fourth edition will welcome between 15 and 20 poets from Bamako and other regions. What sets this edition apart is the broader participation and more diverse poetic styles, alongside growing public interest. The forum has drawn the attention of prominent figures, intellectuals, academics, university students, and media professionals, giving it greater cultural and institutional weight. The accompanying programme includes poetry readings, literary discussions, and workshops on Arabic poetic techniques, in addition to interactive sessions between poets and the public—fostering cultural exchange and deepening aesthetic appreciation for poetry. Cultural renewal through Sharjah's literary vision Dr Ahmed Abou El Fath Othman, coordinator of the Arabic Poetry Forum in Chad, described Sharjah's support for Arabic poetry in Africa as a shining example of Arab cultural integration. He praised the leadership of His Highness the Ruler of Sharjah for reinforcing the Arabic language and culture across both Arabic-speaking regions and beyond. He noted that the poetry forums, organised by the Department of Culture in Sharjah, have contributed to shaping a renewed cultural landscape by creating spaces for creative exchange and restoring poetry's role as a tool of expression, awareness, and identity-building. The upcoming fourth edition of the poetry forum in Chad, according to Dr Abou El Fath, marks a significant milestone. While 32 poets participated last year, this year's forum is expected to feature over 40 poets, selected from more than 200 submissions. The selection criteria focus on high-calibre classical Arabic poetry. This year's edition is noteworthy for bringing together poets from various regions of Chad on a single platform to share their work with an engaged and appreciative audience. The forum has also opened doors for emerging voices, with many young and aspiring poets seizing this opportunity to prove their talent. Dr Abou El Fath highlighted that some of these poets, after participating in the Chad forum, went on to take part in international poetry gatherings—raising their country's profile on broader cultural stages. He affirmed that none of this would have been possible without Sharjah's generous and strategic support for Arabic culture in Africa. 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Pop singer Jessie J says she has been diagnosed with early breast cancer
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A sordid tale of the Blackstone IPO and a jailed NRI private bankster!
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A sordid tale of the Blackstone IPO and a jailed NRI private bankster!

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