logo
Meta Sees a Future Where AI Fills You Social Needs

Meta Sees a Future Where AI Fills You Social Needs

Bloomberg15-05-2025

By

Welcome to Tech In Depth, our daily newsletter with reporting and analysis about the business of tech from Bloomberg's journalists around the world. Today, Riley Griffin reports from the Meta antitrust trial about the company's views of its rivals and the future of social networks.
Tencent earnings: Chinese gaming company Tencent said revenue in the March quarter grew 13%, the fastest pace since 2021.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Gen X has become Meta's biggest gold mine
Gen X has become Meta's biggest gold mine

Business Insider

timean hour ago

  • Business Insider

Gen X has become Meta's biggest gold mine

Meta is trying hard to win over Gen Z. But the people actually driving its ad business, are, well, older. The reason for the age skew? Meta's systems show more ads to users who are more likely to buy or sign up for products and services or install an app — and older users who spend more money are more likely to do this. In a Barclays report shared with Business Insider, analysts revealed that Facebook's ad load — the number of ads users see — is significantly higher for older users. The report drew from internal documents that surfaced during Meta's recently concluded antitrust trial with the Federal Trade Commission. "Older demographics see more ads due to their higher purchasing power," Barclays analysts wrote. "This also speaks to the dynamism of the ads stack whereby the company can identify those cohorts with greater willingness to consume ads." According to the report, Facebook users aged 45 to 54 saw the highest ad load at 22%, with those 55 and older and those 35 to 44 close behind. Users age 25 to 34 hovered just above 16%, while 18 to 24-year-olds saw about half of that. Teenagers age 13 to 17 saw the fewest ads of any group, at just 4.3%. Meta has been serving fewer ads to younger users since 2021, the report says. Barclays analysts note that this could be due to the shift to Stories and Reels, where ad formats are still maturing, or a strategic response to increased competition from TikTok. Although age is an important signal that lets Meta decide how many ads a user sees, it isn't the only one. Over the years, Meta has rolled out dynamic ad load technology that adjusts ad volume based on factors like how users behave and who they are. Behind the scenes, Meta's machine learning models like Andromeda and Lattice help determine exactly how valuable each person is to advertisers. Barclays' analysis shows that this is working. Over the last few years, the report says that Meta has grown ad revenue without showing more overall ads to its users, a shift analysts say is "arguably the most bullish development" revealed in the trial disclosures. In other words, Meta doesn't need to shove more ads into everyone's feeds — it just needs to find the people who will actually click. The company still talks about building for the next generation, but behind the scenes, it's engineering its business around the one that pays.

Live Q&A: Ask Mark Gurman Anything About Apple's WWDC 2025
Live Q&A: Ask Mark Gurman Anything About Apple's WWDC 2025

Bloomberg

timean hour ago

  • Bloomberg

Live Q&A: Ask Mark Gurman Anything About Apple's WWDC 2025

Apple's latest operating system changes are focused on design upgrades, iPad productivity improvements and only mild changes to AI. Reporting from WWDC 2025, Bloomberg's Managing Editor for Global Consumer Tech Mark Gurman and Bloomberg Technology co-host Edward Ludlow answer your Apple questions. Join the Live Q&A on June 10 at 12:30 p.m. EDT. Bloomberg digital subscribers and Terminal clients have the exclusive opportunity to ask our team questions in real-time. This conversation will be recorded and be made available to listen and share.

Euro Could Reach $1.40 Within Two Years: Macro Hive
Euro Could Reach $1.40 Within Two Years: Macro Hive

Yahoo

timean hour ago

  • Yahoo

Euro Could Reach $1.40 Within Two Years: Macro Hive

Macro Hive CEO Bilal Hafeez says the euro could reach $1.40 within one or two years. "There has to be an outlet somewhere for dollar weakness," Hafeez tells Bloomberg Television. FX options show growing appetite for medium-term euro upside. Markets now see nearly a 1-in-2 chance of the single currency trading above $1.20 by the end of 2027, a far cry from a year ago where there was talk of parity. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store