Hershey unveils new snack that's a sweet and salty dream combo
The Hershey Company has been the king of candy creations since its inception in 1894. Millions of sweets-loving fans have helped it become one of the largest chocolate manufacturers in the world.
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Although candy might be its forte and core business, Hershey entered the salty snack sector in 2015 when it acquired Krave premium jerky. This allowed it to expand its portfolio and continue diversifying offerings to attract new consumers and boost sales.The company now owns over 90 renowned snack and confectionery brands, including SkinnyPop, Jolly Rancher, Reese's, and more.
One thing that's certain is that Americans love snacks. This is reflected in Hershey's latest earnings, since its North American salty snack business has proven more successful than its candy sector over the last few years.
In the company's fourth quarter of fiscal 2024 earnings report, North American salty snacks sales increased 36% compared to the year prior, with confectionery reporting a smaller growth of 6%.Considering Americans' love for peanut butter, it may come as no surprise that Reese's is one of the top-selling chocolates in the U.S., ranking among the company's most-loved products.
Because Hershey () knows how much fans love its salty snacks and Reese's peanut butter cups, it decided to mix the two in an unexpected manner to develop an iconic new treat.
Reese's has recently launched the new Reese's Filled Pretzels, which feature crunchy, salty pretzels that are filled to the brim with Reese's peanut butter to provide the ultimate flavor combination.
This new snack is available for purchase nationwide at nearly all retailers and online via its official website. Customers can enjoy Reese's Filled Pretzels in various versions, including a 5-ounce bag that's handy when on the go, 9-ounce pouches for longer snack breaks, or an 18-ounce jar for larger groups to enjoy.
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This exciting new product launch comes as Hershey faces a slowdown in sales, having reported flat growth in its North American Confectionery business for the full year of 2024 compared to the year prior. This represents a huge hit in the company's revenue, since the U.S. is its most profitable client.
Combining its powerful salty snack portfolio with its beloved Reese's brand could potentially be the innovation the company needs to boost sales in its confectionery sector. It could also foreshadow more salty snack and confectionery mashups in the near future.
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"China is hurting, yes—but they still hold the upper hand on critical resources, and they know how to use them." Any lessening of tensions — and freer flow — of these mineral resources in China would be a significant boost to the global economy with China holding outsized leverage in both the reserves and processing capacity of these key building blocks for everything from computers to electric vehicle batteries to medical devices. Likewise, the US offering concessions on export controls would be a significant move after years where successive US administrations have wielded these controls — especially around the design and manufacture of semiconductors — by saying they need to be tight on China for national security reasons. Read more here. May's Consumer Price Index (CPI) report will be released on Wednesday and its expected to show that prices rose a bit faster than in April. Yahoo Finance's Allie Canal breaks down what to look out for and how President Trump's tariffs are impacting what consumers are now paying for goods and services. Read more here. Now that the US-China trade truce is back on track, both sides are keen to ensure it stays that way. China's Vice Premier He Lifeng said both sides need to now 'show the spirit of good faith in abiding by their commitments and jointly safeguard the hard-won results of the dialogue.' Bloomberg News reports: Read more here. Reuters reports: Read more here. Despite the US-China trade truce resuming the pain from President Trump's tariffs remains in China, especially among small exporters. Reuters reports: Read more here. Japan warned Wednesday that tariffs threaten its economic growth, the government said in a monthly report. Reuters reports: Read more here. Reuters reports: Read more here. Reuters reports: Read more here. A federal appeals could said on Tuesday that President Trump's sweeping tariffs can continue for now. This is a significant win for Trump, who introduced tariffs back in March and declared "Liberation Day," as he saw them as a way to free the US from what he called unfair trade practices. Bloomberg News reports: Read more here. Early summer sales for Inditex, the owner of fashion retailer Zara, came in weaker, as the company missed expectations for first quarter sales on Wednesday. President Trump's tariffs have impacted consumer demand in the US and other major markets. Reuters reports: Read more here. After weeks of back and forth, the US and China have agreed on a framework to implement the Geneva consensus that helped ease tariffs. The breakthrough came after two days of talks in London, including a marathon session on Tuesday. US Commerce Secretary Howard Lutnick said both sides had to "get the negativity out" before making progress. 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