Canadian E-Bike Brand Movin' Rolls into NYC with Long-Range Turbo Model

Associated Press

4 days ago

06/03/2025, Toronto, ON // KISS PR Brand Story PressWire //
In July 2024, the streets of New York City welcomed a new player in the battle for urban mobility: Movin' Ebikes. The Canadian-born electric bicycle brand opened its first U.S. flagship store at 95 Avenue B, New York, NY 10009, bringing its high-performance Turbo Electric Bike to one of the most demanding cycling environments in North America.
Founded in 2021 by entrepreneur Parwaiz Nijrabi, Movin' Ebikes was born out of the pandemic-era transportation crisis. Nijrabi envisioned a practical, cost-effective alternative to cars that could meet the high-mileage needs of urban riders, particularly gig workers and commuters. 'E-bikes aren't just green gadgets; they're the smarter choice for modern cities,' he said in a recent interview.
Now, with New York as its next frontier, Movin' is pitching itself as part of the solution to the city's mobility challenges—and not a moment too soon.
The Urban Gridlock Dilemma
New York City residents face a daily struggle with traffic congestion, expensive vehicle ownership, and mounting environmental concerns. Car ownership in the city can cost upwards of $15,000 annually when accounting for fuel, maintenance, and parking. Meanwhile, subways and buses are often overcrowded, and New York's climate goals have placed increasing pressure on both individuals and industries to embrace cleaner transport.
E-bikes have emerged as a compelling alternative. They cut through traffic, reduce emissions, and offer flexibility without the expense of owning a car. Yet, the rise of electric bikes hasn't been entirely smooth.
In recent years, a wave of battery fires linked to uncertified lithium-ion units has raised alarm. In 2022 alone, New York City recorded 219 e-bike-related fires, leading to 147 injuries and six deaths. By early 2023, 33 additional incidents had already occurred. These statistics have forced the city to take action, introducing regulations and safety standards. One such effort is the 2025 'Charge Safe, Ride Safe' plan, which offers delivery workers free trade-ins for UL-certified e-bikes.
A Safer, Smarter Ride
Movin' Ebikes has stepped into this landscape with a clear value proposition: long-range, safety-certified bikes built to endure. The star of its U.S. debut is the Movin' Turbo, an electric bike that features a UL2271-certified Samsung battery—a seal of approval that aligns directly with New York's new safety regulations.
With a range of up to 100 miles per charge, the Turbo is engineered for riders who clock dozens of miles daily. It blends performance with practicality, featuring a lightweight frame and components designed for ease of use. That means delivery riders can power through a full shift without recharging, and city commuters can cover long distances with confidence.
Movin's store on Avenue B is more than just a retail outlet. Open six days a week from 10 AM to 8 PM, it doubles as a service and education hub. Visitors can test ride bikes, book rentals, and access maintenance services. Staff are trained to assist both new and seasoned riders, offering guidance on safe riding practices and battery care—a much-needed touch in a city where e-bike misuse has had deadly consequences.
Bridging the Gap for Urban Workers
The arrival of Movin' comes at a crucial time for New York's estimated 65,000 delivery workers. These riders form the backbone of the city's gig economy, yet often lack access to safe, reliable equipment. Movin' positions its Turbo model as a practical solution to that gap: a low-maintenance, high-endurance bike that doesn't compromise on safety.
And the economics make sense. With car ownership costs far exceeding the price of a Movin' Turbo, which avoids gas and parking expenses entirely, the financial appeal is clear. Routine maintenance is minimal, and UL certification helps ensure the bike is a safer bet compared to cheaper, uncertified options on the market.
Supporting the City's Green Vision
Movin' isn't just selling bikes; it's selling a vision aligned with New York's climate and safety goals. E-bikes produce zero emissions, reduce road congestion, and offer a sustainable solution for dense cities. By focusing on quality and certification, Movin' also bolsters efforts to eliminate unsafe e-bikes from the streets.
The company's North American expansion could be seen as a strategic partnership with cities rather than mere market penetration. From reducing battery fire risks to increasing the appeal of active transportation, Movin' checks many of the boxes city planners are prioritizing.
Riding into the Future
For New Yorkers ready to rethink how they get around, Movin' offers a compelling option. Whether you're a delivery rider powering through the boroughs or a commuter tired of subway delays, the Turbo model promises a ride that's efficient, safe, and environmentally sound.
To learn more, visit the Movin' store at 95 Avenue B or explore their models online at Movin' Ebikes. With this new chapter, the Canadian brand looks set to make a lasting impression on America's busiest streets—one ride at a time.
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