Hugo Lloris behind Riviera FC rebrand
LAFC goalkeeper and former France international Hugo Lloris (38) is behind the rebrand of a club on the French Riviera.
Lloris, a shareholder and ambassador of the formerly named VSJB FC (Villefranche Saint-Jean Beaulieu FC), and club president Cédric Messina are behind a complete rebrand of the club, which will see it renamed Riviera FC.
Riviera FC's logo
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The rebrand is part of attempts to grow the club, currently in the National 3, which not only entails making a climb up the ladder in the French game, but also improving its training of young players. Notably, the club has a partnership with the Zidane Académie, a partnership signed with the perspective of improving the level of training provided for the younger players.
'Today, we are at a turning point for the club,' said Messina in a press release marking the rebrand. 'By becoming Riviera FC, we are affirming a renewed ambition.'
Last season, Riviera FC finished sixth in their National 3 group. The rebrand, instigated by Lloris, it is hoped will raise the club to new heights.
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