Adam Lowry Hoping To Be A "Jet For Life"
Winnipeg Jets forward Adam Lowry becomes eligible for a contract extension on July 1, and is hoping to get a deal done in order to be a "Jet for life."
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25 minutes ago
- Yahoo
Edmonton Oilers, national pride a big focus of Canada's marketing movement
If it feels like you're seeing more advertisements promoting Canadian products, services and businesses while out and about lately, that's because for the past several months, all things Canada have had a bit of a moment in the world of marketing. Marketers tend to hop from trend to trend, attracting the eyes of consumers by tying their interests to particular products. According to Scott Mitchell, managing director with Vistar Media, a marketing group that specializes in out-of-home advertising, the hot trend lately is Canadiana — everything from 'Elbows up' to the Edmonton Oilers. 'A brand is trying to meet their consumer where they are, or meet the person where they are, and that context matters,' said Mitchell. The context, he said, could be anything and often tries to keep up with the cultural zeitgeist. If an advertiser was creating marketing materials last week, for example, it might have referenced the online feud between U.S. President Donald Trump and Elon Musk. Despite some marketers' agility, most can't keep up with the news as quickly as it is created, but Mitchell says advertisers are still jumping on trends that last a little longer. For example, since the Trump tariffs began earlier this year, the focus from brands has been on Canadian and local products, he said. 'What we're seeing from some of the advertising partners that we work with, and particularly Canadian ones as well, is trying to really resonate from that local connection or supporting that local cause.' In this case, the local cause has been pushing for more local shopping as stores advertise Canadian products, and more recently, the Edmonton Oilers. While the Oilers may be particular to Edmonton, widespread pull to bring the Stanley Cup back to Canada is a topical marketing subject across the country. Mitchell said that out-of-home marketing campaigns, like programmable billboards, can be particularly good reflections of broad-based cultural interest. Rather than seeing an ad on a phone, out-of-home marketing is on the streets, on trains, and on people's daily journeys. That could be why a Las Vegas bar bought billboards in Edmonton gloating about a heartbreaking Oilers loss to the Vegas Golden Knights in the second round. As Edmonton's, and indeed Canada's, interest has homed-in on supporting the Oilers, brands are coming to where the fans are. 'We started to see brands actually buying some of the venue types and the screens that are outside the Edmonton arena (Rogers Place),' said Mitchell. Away from the rink, brand focus has also shifted slightly. As July 1 approaches, this time of year typically includes a rise in Canadian pride from brands looking to capitalize on the moment. What's different this year is the tone, says Mitchell. 'Canada Day stuff always kind of had a little extra oomph to it. It was even maybe more lighthearted, right? Whereas now it's a little bit pointier given, obviously, some of the tensions that have arisen,' said Mitchell, adding that the slight change in message is likely 'just a byproduct of where we're at in terms of this moment in time.' Though not a perfect measure, using marketing as a pulse check shows that Canada's national pride has swelled, absorbed the Edmonton Oilers and the country's love of hockey, and also has more of an edge to it from ongoing strife with the United States. Mitchell couldn't say whether the marketing trend might continue, but if Canadians keep their appetite for all things Canada, the marketers will stick with them. Canadian liquor sales flourish in Edmonton as U.S. products return to shelves Many Albertans rejigging travel plans as U.S. trade war drags on 'Mental curveball': Vegas restaurant ad in Edmonton taunts Oilers' loss in final second of Game 3 Bookmark our website and support our journalism: Don't miss the news you need to know — add and to your bookmarks and sign up for our newsletters here. You can also support our journalism by becoming a digital subscriber. Subscribers gain unlimited access to The Edmonton Journal, Edmonton Sun, National Post and 13 other Canadian news sites. Support us by subscribing today: The Edmonton Journal | The Edmonton Sun.
Yahoo
an hour ago
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Anze Kopitar Joins Elite Company with Third Lady Byng Memorial Trophy Win
LA Kings' captain Anze Kopitar has been awarded the Lady Byng Memorial Trophy for the third time in his career, joining Wayne Gretzky as the only other player in franchise history to win the award three times. Marcel Dionne and Butch Goring also won the award as LA Kings, giving the franchise a total of eight wins, the most of any non-Original Six franchise (Boston, Chicago, Detroit, Montreal, New York Rangers, and Toronto.) The native of Slovenia now finds himself among an elite group of three-time winners that includes Martin St. Louis, Ron Francis, and Mike Bossy. Only Frank Boucher (7), Wayne Gretzky (5) and Pavel Datsyuk (4) have won more Lady Byng trophies than Kopitar, or as it is known by his children Jakob and Neza, "The Nicest NHL Player" award. Advertisement The 19-year veteran received 50 1st place votes, edging out Tampa Bay's Brayden Point and Vegas' Jack Eichel for the 2024-25 Lady Byng Memorial Trophy, given out annually to the NHL "player adjudged to have exhibited the best type of sportsmanship and gentlemanly conduct combined with a high standard of playing ability." In 81 games played this season, Kopitar registered 21 goals and 46 assists, while taking just four penalty minutes, tying a career-low in PIM set in the 2022-23 season. The two-time Stanley Cup champion has one year remaining on his current contract and is set to begin his 20th season with the Kings next year. In addition to his three Lady Byng trophies, Kopitar has two Frank J. Selke trophies (2016, 2018), given to the best defensive forward in the league, and trails franchise point leader Marcel Dionne (1,307) by just 29 points. Barring injury, next year should see Kopitar surpasse Dionne to become the franchise's all-time point leader. In 1,454 games played, Kopitar has 440 goals and 838 assists for a total of 1, 272 points, good for a points per game average of 0.88.
Yahoo
an hour ago
- Yahoo
Knicks Bulletin: ‘Malpractice at its finest'
The Knicks don't have a head coach through June 14, 2025. The Liberty lost their undefeated season to the Indiana Fever on June 14, 2025. Not the best day in New York City, but look at the bright side: we can only go up! Charles Barkley On the Knicks potentially requesting permission to speak with Rick Carlisle: 'I know we got a long way to go, but if Rick [Carlisle] were to win, the only bad thing about it is the Knicks asked for permission to talk to him. Just being serious. I'm not laughing New York.' Carmelo Anthony On his preferred backcourt addition for the Knicks: 'I've been saying Lonzo in New York for a long time. Now, when JB go out the game, now Lonzo can spoon feed.' Draymond Green On the importance of player respect in the Knicks' coaching hire: 'When I look at the Knicks and I take a step back, I'm like, yo, they have to have someone as the coach that is respected amongst the players that they play, but that's also respected amongst the players that they have on their team or they're going to make a big mistake.' Advertisement On endorsing Metta Sandiford-Artest for the Knicks' head coach role: 'So when I look at it, and I'll be honest with you, when you threw your name in the hat I'm like, I never knew Metta was going to coach. But when I look at their situation they need someone like you.' On the value of championship experience in coaching: 'When people have never won a championship they don't understand the value of that thing, which is how important it is that the people that walk past your bench have respect for your bench.' Metta Sandiford-Artest On his commitment to coaching without compensation: 'I couldn't get an interview from my alma mater, but what I did do was coaching. I wasn't just sitting home waiting. I was coaching and you're talking about 6:00 AM practices. So what time am I up everyday? At 5:00 AM. That's way harder… to not get paid as a volunteer coach, taking the job serious. And we don't have a budget at Division Two basketball. We got to go on Southwest, I'm on Southwest, we driving vans and we get it out. This is for six years, this is what people don't realize.' Rick Pitino On advocating for Mark Jackson as Knicks head coach: 'I obviously coached our rookie of the year, Mark Jackson. I believe he spent 18 years in the NBA as a player. Great coach with the Warriors and one of the brightest minds I've coached. Would love to see the Knicks bring Mark Jackson home!!' Mark Jackson On Rick Pitino's endorsement and his admiration for him: 'He's a legend. I love him to death. I'm not in the league 17 years playing if he's not my first coach. I'm forever grateful, and he's Coach to me. He's a brilliant basketball mind. He's turned over St. John's University and turned back the hand of time to bring them back to their glory days. It's great to watch. It's fun to watch. He's one of the greatest coaches in the history of sports, not just basketball. And on top of that, he's got great taste by that statement.' J.B. Bickerstaff On the Knicks firing Tom Thibodeau and the treatment of coaches: 'I don't want to call it the cherry on top, but it's the final straw, I think, of what has happened this season and the level of respect that we feel coaches deserve versus what they are getting. Some of the decisions made down the stretch with firing coaches, it just shows that there are some places that don't value what coaching is and what it can bring. When you are a coach, you feel like there is a job that you have been told to do. And when you go out and do that job well, you should carry it over to the next year. If you have had past successes, that should envision future successes. You can't guess what the future is going to look like with somebody new.' Advertisement On the difficulty of coaching and seeing successful coaches dismissed: 'That's the difficult part from a coach's standing. We understand it and we know the job we signed up for is a dangerous job. But, from a coach's standpoint, it is our responsibility to be honest and tell the truth. Our job is extremely difficult. To win in the NBA is extremely difficult. To build teams in the NBA is extremely difficult. To lead guys, who have the superstar power in the NBA, is extremely difficult. So when a guy does a great job at it, from the outside looking in, we want to see that guy get rewarded. And it seems to be cases now where guys that do a great job aren't even being rewarded with a next year.' Brian Windhorst On the Mavericks' refusal to let Knicks interview Jason Kidd for the head coach position: 'I think the most important thing here is the message that the Mavericks sent out here was not that his was a 'Nah.' This was a 'No.' They are not interested in further negotiations at all – 'Don't even call back' is the message they wanted out there.' Kendrick Perkins On the Knicks' head coaching search process: 'A disaster! Malpractice at its finest.' Advertisement On the front office's lack of a plan after firing Thibodeau: 'They should've had a plan. They didn't. We're sitting up here watching the Knicks search around the NBA and try to [get interviews] with other [team's] coaches. What type of stuff is that? They took five steps forward—then ten steps backwards with this move.' On Michael Malone as a strong coaching candidate: 'There's no other coach out there, in my opinion, besides Michael Malone that's available that could step in and fulfill this role, what they're trying to do, and that's ultimately bring a championship back to New York.' Shams Charania On Kevin Durant's preferred trade destinations: 'The Miami Heat, San Antonio Spurs and Houston Rockets are 15-time All-Star Kevin Durant's preferred trade destinations out of Phoenix, sources tell ESPN. Those across the NBA have been made aware in recent days that those are the three teams that Durant would commit to long-term.' Advertisement More from
