Beyoncé Reportedly Faces Struggle To Sell Hundreds Of Tickets Ahead Of Cowboy Carter Tour In The UK

Yahoo

a day ago

Beyoncé is reportedly yet to sell out hundreds of tickets to her first UK "Cowboy Carter" show at Tottenham Hotspur Stadium tonight.
The stadium, which holds around 62,000 people, is said to have more than 500 unsold seats ahead of the first of six scheduled performances in London.
In April, reports surfaced suggesting that Beyoncé had significantly reduced ticket prices for certain shows in an attempt to boost sales.
According to the Daily Mail, hundreds of seats remain unsold for Beyoncé's upcoming show at Tottenham Hotspur Stadium tonight.
The renowned singer is currently in the UK as part of her Cowboy Carter tour, but she seemingly hasn't been able to draw the same numbers she did during her Renaissance World Tour in 2023.
Reports suggest there are still over 500 tickets available, with the cheapest priced at £71 [$96] and premium seats going for up to £278 [$377].
Still, despite not pulling in the same numbers as before, many fans remain excited to see the singer perform and have been lining up outside the stadium since the early hours of the morning.
Beyoncé is scheduled to perform in London for six nights, with each show taking place at the same 62,000-capacity venue she last visited during her previous tour.
After her London dates, the singer will travel to Paris, where she is set to perform three shows at the iconic Stade de France.
Much like the UK leg, the U.S. portion of Beyoncé's "Cowboy Carter" tour faced lower-than-expected ticket sales.
At one point, speculation began circulating that ticket prices might be reduced to encourage more purchases. Several theories also emerged as to why the shows haven't sold out at the same rate as her record-breaking Renaissance tour.
On one hand, fans voiced frustration over the higher ticket prices, which may have served as a major deterrent. Additionally, some concertgoers appeared to be less enthusiastic about the country-inspired "Cowboy Carter" material, which differs significantly from the songs on "Renaissance."
However, perhaps most controversial is the speculation that Beyoncé's reduced ticket sales could be tied to her husband Jay-Z's past association with disgraced music mogul Sean "Diddy" Combs.
"Beyoncé isn't worried about her fans not supporting her, but some close to her are concerned about how casual listeners may have responded to the association with Diddy," a source said at the time, per the Daily Mail.
"Beyoncé and Jay-Z see him as a thing of the past so it is irritating to some extent that being associated with him may have affected her ticket sales," the source added.
Following the arrest of Diddy last year, an attorney named Tony Buzbee filed a civil sexual assault suit against the embattled rapper on behalf of a Jane Doe who remained anonymous throughout the case.
The suit was later amended to include Jay-Z, with claims that the music mogul and Diddy took turns assaulting Jane Doe at an MTV Awards after-party in 2000.
Jay-Z's inclusion led to several back-and-forths between the rapper's legal team, led by Alex Spiro, and Buzbee, with much of it occurring in the media.
Jay-Z also vehemently denied the accusations, describing them as a blackmail attempt to extort money from him.
Throughout the duration of the case, Beyoncé and her family remained united, even making several public appearances together.
Ultimately, the case was voluntarily dismissed with prejudice, according to court documents filed by Buzbee.
Following the dismissal, sources close to the family said Beyoncé felt "relieved" by the outcome.
"Relief is too simple a word to describe what Bey is feeling right now after Jay's current legal issues were dropped," an insider told the Daily Mail at the time.
However, had the case progressed further and gone to trial, the source claimed that Beyoncé fully intended to continue supporting her husband in court.
Blue Ivy has become a major part of the Cowboy Carter Tour experience due to her starring role as her mother's backup dancer. As she rises to stardom, her mother is making sure that she continues to stand out.
Earlier in the year, the pop star received approval to trademark her daughter's name, which PR expert Grayce McCormick claimed "reflects her keen awareness of personal branding and legacy building."
According to The U.S. Sun, the Lightfinder PR founder also hinted that Beyoncé bringing her daughter on her then-Renaissance World Tour was an act of introducing her into the "public consciousness as an emerging talent."
Further reflecting on the trademark, McCormick said it will ensure that Blue Ivy's name cannot be used for "unauthorized purposes" that "could harm their reputation or exploit their identity."
She added that it would also help the family to "build a consistent and authentic brand narrative" for Blue Ivy regardless of what endeavors she intends to use it for.