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Home Depot boycott: What triggered the massive movement against Walmart rival?

Home Depot boycott: What triggered the massive movement against Walmart rival?

Hindustan Times15-05-2025

Home Depot is facing calls for a massive customer boycott after the company quietly went back to removing a section from its website that celebrated the company's efforts towards diversity, equity, and inclusion. This comes soon after the federal government's crackdown on DEI programs across the country.
The now removed DEI Page, which duly existed in March carried the lines, "We strive to ensure that our company culture maintains a diverse, equitable and inclusive environment so that we can attract and retain the best employees, amplify their unique experiences and ideas, and strengthen the communities where we operate," according to an Independent UK report.
ALSO READ | Walmart hit by four food recalls in two months: Which products are affected?
The section championed DEI efforts of Home Depot, and showcased various initiatives they had undertaken to highlight the same. According to a Retail Brew report, Home Depot has now replaced its DEI page with a 'WeAreTHD' page that simply nullifies any mention of the words 'diversity, equity, and inclusion."
Netizens took to social media to talk about the issue. A Blue Sky user, Greg Morosoff took to social media to say, "Well, look at that. Home Depot seems to have done away with DEI also. They say some corporo babble, but, nothing about DEI. Another reason to boycott everything publicly traded, like, Home Depot. #TheAlliedForces
Another Blue Sky user said, "Lorie Kellogg‬, said, 'Well, we all know that [home improvement competitor] Lowe's is a blue company and Home Depot's a red company, so here we go.'
However, there were users who praised Home Depot too. A user, who claimed to be an employee there, said, 'there's an entire app on the phones we're given to work around the store with that takes you to a browser page describing what DEI means and what DEI benefits Home Depot offers.'

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Musk has learned a harsh lesson in politics – that the complexities of government resist simple reform and cannot be easily rolled back in the way a CEO might slim down a company. For Trump, his manoeuvring of Musk appears to be another smart political move. As the public face of DOGE, Musk bore the negative rap for early government cuts and chaos. Having used his money and reputation, Trump dispensed with Musk as he has with so many advisers and appointees before. Musk departed his role in a muted White House ceremony, where Trump thanked him for his service and presented him with a ceremonial 'golden key' to the White House. However, behind the public show of civility, tension was brewing over Trump's One Big Beautiful Bill. Trump and Musk had originally claimed the USD 2 trillion (AUD 3.02 trillion) in DOGE savings could be used to fund a substantial tax cut. With the efficiency savings not eventuating, Musk worried the OBBB would significantly increase US public debt. Unable to convince Trump or other Republican legislators, Musk took to X, launching a 'Kill the Bill' campaign that ultimately led to his incendiary showdown with Trump. For his part, Trump has belittled Musk, suggesting Musk only opposed the OBBB because it cut subsidies for electric vehicles. Though the subsidy cuts will affect Tesla, Musk has previously supported eliminating subsidies. Musk's anger at the OBBB is more likely driven by the realisation he has been played by Trump. Trump has used and discarded many other powerful figures in his chaotic political career. Musk has more power than most, and might be able to strike back at Trump. Yet, with his public reputation and brands already tarnished, Musk would be ill-advised to pick further fights with Trump and his adoring MAGA movement. Accordingly, Musk has indicated over the weekend he is open to a détente. 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