Roblox announces new ad format, Google partnership to boost advertising business
April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O), opens new tab to help boost the growth of its nascent ad business.
Gamers can choose to watch video advertisement, up to 30 seconds long, in exchange for boosts, lifelines or resources in a particular game through rewarded videos.
In the coming weeks, brands and agencies will be able to purchase this new form of marketing either directly or through Google's ad platform, making Roblox's offerings more widely available to a larger set of advertisers.
With Roblox's main videogame platform seeing strong engagement and monetization, the company has been looking to expand its overall business with advertising to take advantage of its large Gen Z user base.
Roblox had 85.3 million Daily Active Users on its platform as of its quarter ended December 31, with the majority these users being above the age of 13.
"Because gamers are so entrenched in the experience itself, traditional ad formats haven't always been the right choice for app publishers, because they don't want to pull their audiences out of those games," Scott Sheffer, vice president of sellside monetization at Google said in a roundtable briefing.
Amid stiff competition in the gaming industry, the advertising business has allowed Roblox to diversify revenue streams and position itself as an attractive option for marketers in search of a large audience.
Reuters reported last year the company hired former Roku (ROKU.O), opens new tab executive Louqman Parampath to aid its advertising business.
Roblox has also partnered with data measurement firms such as Cint, DoubleVerify and Nielsen to help brands track the performance of their campaigns.
Over the coming months, other ad formats such as billboards will come to Google Ad Manager, the company said.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Scottish Sun
3 hours ago
- Scottish Sun
Elon Musk has PTSD & made a MISTAKE by helping Trump, his dad claims as he reveals verdict on what caused explosive feud
ELON Musk has "White House PTSD" and thinks he made a mistake by helping Trump get reelected, his dad has claimed. Errol Musk, 79, made the explosive remarks in Moscow, where he's set to appear at a Kremlin-backed forum organised by Putin's inner circle. Advertisement 9 Errol Musk claims his son Elon has 'PTSD from the White House' Credit: East2West 9 Musk Snr also believes the Tesla boss regrets helping Trump get reelected Credit: Reuters 9 Errol is currently in Moscow to appear at a Kremlin-backed forum Credit: East2West 9 Elon reportedly donated $288 million to Trump's 2024 campaign Credit: AFP It comes just days after his billionaire son's high-profile alliance with the US President imploded in a fierce online feud. The world's richest man — who reportedly donated $288 million to Trump's 2024 campaign and briefly served as a White House aide — has now turned on the president over his sweeping tax and spending bill. Elon even claimed on X that Trump was tied to disgraced paedophile Jeffrey Epstein, though the post was later deleted and the White House dismissed the allegation outright. Their bromance is now beyond repair. Advertisement On Sunday, Trump confirmed to NBC that he has no interest in making amends: 'I would assume so, yeah,' he said when asked if their relationship was over. 'I have no intention of speaking to him.' Now, the Tesla and SpaceX boss is said to be grappling with regret and fatigue from his turbulent stint in Washington. Musk Snr told Putin-controlled media: 'So at the moment, Elon is inclined to say that he's made a mistake.' 'Trump will prevail. He's the president, he was elected as the president. Advertisement 'Elon made a mistake, I think, but he's tired, he's stressed. He added: 'Five months of continuous stress, continuous, continuous stress, stress, stress. Trump crushes 'peace talk' hopes with Musk as he insists Elon has 'lost his mind' and 'vows to get rid of his Tesla' 'And then in the end, it's just him and Trump left… They still don't know what to do, so they fight with each other until they can come to normal conditions.' The South African businessman likened the split to a "marriage going wrong" and suggested his son was out of depth in the brutal political arena. Advertisement He told Russian outlet Izvestia: 'It happens in marriages, it happens in partnerships, it happens a lot . 'And people have to understand that at the moment, Elon is having second thoughts... 'He's not a great politician, he is still learning, he's a great tech innovator and so forth. 'But his politics is, as I've said before, is a swimming pool with no bottom, it's a swimming pool with no sides. Advertisement 'When you're in a swimming pool of politics, you've got to really know where to go. 'And he [Elon] doesn't realise that.' 9 Errol made the explosive claims on Putin-controlled media in Russia Credit: East2West 9 He said his son had a very stressful five months Credit: East2West Advertisement Errol added that Elon had been trying to "get everything right" with a recent bill, but clashed with Trump over what he saw as excessive Democratic spending concessions. 'But unfortunately, he doesn't realise that in order to get their votes in the Senate and the Congress, Trump has to do that,' he said. 'They are the only two people left in the arena… and they took to each other, which is understandable.' Errol's comments were made to Tsargrad TV — owned by Konstantin Malofeev, a businessman with alleged links to Russian military intelligence. Advertisement He praised Moscow, saying: 'Whoever designed this city is a true genius. These majestic buildings remind me of Ancient Rome.' He also dismissed Western portrayals of the Russian capital as 'nonsense.' 9 Trump and Musk's bromance fell through in a spectacular public feud online Credit: AFP 9 The feud erupted over Trump's 'big, beautiful bill,' which proposed stripping billions in government subsidies from Tesla Credit: AP Advertisement Errol will speak at the Future Forum 2050, organised by Malofeev and Putin ideologist and 'philosopher' Alexander Dugin. Meanwhile, Russia appears eager to capitalize on Musk's estrangement from the US political elite. Putin crony Dmitry Medvedev cheekily offered to mediate peace talks between 'D and E' — Trump and Elon— 'for a reasonable fee and to accept Starlink shares as payment.' Another Kremlin loyalist, ex-space chief Dmitry Rogozin, publicly offered Musk asylum. Advertisement 'You are respected in Russia. If you encounter insurmountable problems in the US, come to us and become one of us,' Rogozin wrote. Russia would offer him 'reliable comrades and complete freedom of technical creativity'.
The Herald Scotland
8 hours ago
- The Herald Scotland
Trump has taught us one thing: Scotland needs more mega-wealthy people
All joshing aside, what we can say is that what we are witnessing is nothing less than the rapid erosion of American democracy. This is particularly apparent in the prominence given to oligarchs in positions of power in Washington. As always with Trump, this has not been done clandestinely but in the full, public glare. A man without shame, he has surrounded himself with what might best be described as the filthy rich. Read more Rosemary Goring In that regard, he started as he meant to go on. As Evan Osnos writes in his revelatory new book, The Haves and Have-Yachts: Dispatches on the Ultrarich, Trump embraced the plutocracy on January 20, 2025, the day he took office. Within arm's reach of him as he swore his oath were the world's three richest individuals: Mark Zuckerberg, Jeff Bezos and Elon Musk. A step away were Sergey Brin, co-founder of Google, and Tim Cook, CEO of Apple. 'There were so many billionaires on stage,' recalls Osnos, 'that the leaders of Congress were relegated to the audience.' Not long thereafter, Trump promoted 13 billionaires to the top ranks of his administration, chief among them Musk, who would soon wield a chainsaw to numerous branches of government and consign thousands of employees to penury. Unelected and unchecked, and pretty much unhindered by the law, Musk and his coevals could do almost whatever they pleased, and thus far they have. Of course, America has always been a place which puts mammon above morals. The pursuit of its fabled dream has had at its heart the amassing of wealth. To become a millionaire was the goal of many of its citizens who believed, misguidedly, that it would lead to that other dream: happiness. As time passed, however, it was not enough to be a millionaire; that was mere shrapnel. The next target was to be a billionaire. First atop that pinnacle was John D. Rockefeller who, through Standard Oil, which refined and marketed nearly 90 percent of the oil produced in America, was the moguls' mogul in what was known as the Gilded Age. In his wake came our own Andrew Carnegie, whose involvement in the steel industry made him so rich he was earning more money than he knew what do with. Rockefeller and Carnegie divided opinion. Muckrakers deemed them unscrupulous, accusing them of bribing political officials, circumventing the law and treating their workers badly. Others took a more benign view, acknowledging that their wealth was often directed towards good causes - in Carnegie's case public libraries, which are, or at least were, one of the bulwarks of a civilised society. Andrew Carnegie (Image: free)Concerned that their path to heaven might be pockmarked with potholes, Rockefeller and Carnegie salved their consciences by remodelling themselves as philanthropists. 'Surplus wealth,' Carnegie wrote, 'is a sacred trust which its possessor is bound to administer in his lifetime for the good of the community.' Whether today's trillionaires feel likewise remains to be seen. The omens do not look promising. As the title of Evan Osnos's book suggests, they are more interested in acquiring yachts the length of Leith Walk than doing anything to elevate humankind. What these people must have are so-called gigayachts – over 100 metres long - which shrinks might say are penis-substitutes. 'Even among the truly rich,' writes Osnos, 'there is a gap between the haves and the have-yachts.' Much of the time, he adds, the yachts 'dwell beyond the reach of ordinary law enforcement. They cruise in international waters, and, when they dock, local cops tend to give them a wide berth; the boats often have private security, and their owners may well be friends with the prime minister.' Sickening, selfish and sinister as all this may be, making you pine for the era of the guillotine, I am not entirely antipathetic to those whose Swiss bank accounts have swelled because of their entrepreneurship. Here in Scotland, where billionaires are rarer than McDonalds on the moon, there is an over-reliance on the state to ensure that everything is properly funded and maintained and that new ventures are allowed to flourish. Read more In my main area of concern – broadly speaking, the arts – dependence on Creative Scotland is unhealthy and monopolist, leading to disenchantment and frustration. Attempting to adhere to the agency's manufactured criteria and its opaque bureaucracy is enough to reduce even the most persistent applicants to apoplexy. There are various individuals and businesses with the means to make a difference, but they are few and far between. Unlike in America, where giving to good causes in the cultural sphere is widespread, no such habit exists in this country. Indeed, the enlightened handful who have sponsored arts events are regarded not with gratitude but suspicion and - in the case of Baillie Gifford's involvement in book festivals - mind-boggling hostility. What's needed is a shift in attitude towards philanthropy, both by those with money and those who need it; such a cultural rethink would allow those with talent to receive help to develop their particular passion. I often think admiringly of the Italian Renaissance and how its flourishing was underwritten in part by the Medicis, whose patronage of Botticelli, Michelangelo, Leonardo da Vinci and countless others was pivotal. Sadly, I see no Medici on the horizon. More's the pity, because we need them more than ever. Rosemary Goring is a columnist and author. Her most recent book is Homecoming: The Scottish Years of Mary, Queen of Scots. Its sequel, Exile: The Captive Years of Mary, Queen of Scots, is published next month
Daily Mirror
9 hours ago
- Daily Mirror
Everyone with an Android phone put on red alert - check for update 'immediatley'
Android phone owners must make sure their devices are fully up to date. If your chosen phone is powered by Android then you'd be wise to head to your settings and check for the latest update without delay. It's been confirmed that a new patch has been released and, although it's as not critical as last months upgrade, users are being urged to install it without delay. 'Although the latest Android security bulletin does not list any vulnerabilities currently known to be under exploitation, we still strongly recommend that Android users update their devices immediately,' said Adam Boynton, Senior Security Strategy Manager EMEIA at security firm Jamf. 'The majority of the fixes are within the Android framework, which provides the foundation for building Android applications and is therefore an attractive target for cybercriminals. Exploiting the most severe vulnerability could allow an attacker to gain elevated access and administrative rights.' The most urgent upgrades from Google are ones that have been given the dreaded "zero day" rating. These flaws mean cyber crooks are aware of the glitch and are actively exploring it. Luckily that's not the case this month but Android users should still be on high alert and make sure their phones are fully updated. That's because anyone running older Android software versions is technically open to attack. There are four vulnerabilities located within the Android system component, caused by improper input validation,' Jamf's Boynton said. 'CVE-2025-26453, CVE-2025-26445, and CVE-2025-26441 could allow a local application to gain access to sensitive information, while exploitation of CVE-2025-26443 could allow a local application to execute arbitrary code. 'The release provides a window of opportunity to get ahead of cybercriminals; it appears that none of the vulnerabilities addressed in the June security bulletin have yet to be exploited in the wild, making this the perfect time to patch all supported devices.' Pixel phones will almost certainly get this latest patch first with the manufactures such as Samsung, OnePlus, Sony, Xiaomi, Honor then following after. Android firms are getting better at supporting phones for longer, too. Samsung, Google and Honor all offer seven years of updates for many of their latest phones, though other companies are lagging behind. If you have quite an old Android phone, it may have stopped receiving free security updates - a reason for you to consider upgrading to a newer supported handset.
