Iranian state media use Lego to demonstrate attacks on Israel
Iranian state media has published a video featuring Lego characters launching destructive missile strikes on Israel.
The clip, released by a news agency controlled by Iran's Islamic Revolutionary Guard, shows Lego figures of Donald Trump and Benjamin Netanyahu speaking to the Devil before a barrage of missiles rains down on Israeli buildings and citizens.
A Lego US president is also shown eating a burger while arguing with the Israeli prime minister.
The video is the latest attempt at anti-Western propaganda from Tehran and depicts an Israeli flag burning while Lego figures in other Arabic countries celebrate.
'We're the ones who control the game,' a message at the end of the video says, which was published on social media by Fars, Iran's state-backed news agency.
The clip has been published as part of an ongoing propaganda battle between Israel and Iran, as both countries attempt to win support from audiences on social media.
Just days ago, an official Israeli government account shared a video on X showing Lego Mossad agents, missiles and warplanes blowing up Iran's nuclear facilities.
An Israeli government X account said the video was 'presented by artificial intelligence ... clearly showcasing the precise planning and technological capabilities on the Israeli side'.
خططوا لطوفان الأقصى وحصدوا طوفان #إيران. شاهد هذا الفيديو عملية #الأسد_الصاعد يقدمها الذكاء الإصطناعي بلا سردية مسموعة لكن بشكل واضح يستعرض فيها التخطيط الدقيق والقدرات التكنولوجية في الجانب الإسرائيلي والاستخبارات الممتازة التي فاجأت نظام الملالي ودمرت بسرعة هائلة اهداف عسكرية… pic.twitter.com/JvJO4ojoiX
— إسرائيل بالعربية (@IsraelArabic) June 15, 2025
Both Lego-themed videos were set to the theme song of 'Tehran', a popular Israeli television show about Mossad agents trying to stop Iran from building a nuclear bomb.
It is not clear whether AI tools were used to create the videos.
Lego has a long-standing anti-war stance. The company's 'product ideas' page, which encourages Lego fans to submit proposals for new sets, bans products related to 'warfare or war vehicles in any modern or present-day situation'.
While some of its products feature potentially violent themes, such as the Star Wars universe or fantasy knights, it has steered clear of modern weapons.
Opposed to 'glorifying conflicts'
The Danish toy company has previously said that its products should 'not be associated with issues that glorify conflicts'.
The Lego-inspired videos follow a flood of fake AI images and videos on social media since Israel's first strikes on Iran on June 12.
This includes Iranian influencers widely sharing a fake image of a downed Israeli fighter jet, as well as hoax videos depicting bombed-out buildings with the caption 'Doomsday in Tel Aviv'.
The Telegraph reported earlier this week that Israel has been targeting Western audiences with adverts on YouTube warning that Europe could be targeted by Iranian nuclear weapons.
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