29 Genuinely Cool TikTok-Approved Things You Won't Forget About 5 Seconds After You Scroll By

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29-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
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These redness-reducing drops for your eyes work so fast you'll wonder if you're secretly a witch.
1. A NeeDoh "Dream Drop," the latest release from the *elite* Needoh sensory fidget toy line for anyone who wants to add more calm and focus to their day. This goo-filled, delightfully colorful fidget has a satisfying squish with a "slow rise" before going back to its original shape. Reviewers also love that it doesn't have the kind of stickiness that picks up debris and makes it hard to clean.
Schylling is a small business that specializes in modern and retro toys, games, and sets. Check out a TikTok of the Dream Drop in action.
Promising review: "Great, and I love that it has a tray to sit on. I love how firm this is to squeeze, and the slow release is really relaxing. The included dish is a great touch — it keeps it clean and gives it a dedicated spot to rest." — AZMOM
Get it from Amazon for $7.29 (the color is either blue, pink, or purple and gets selected for you at random)!
Check out the rest of the Needoh fidget toy options on their Amazon storefront!
2. A Baccarat Rouge 540-inspired moisturizing body wash infused with white jasmine, red currant, and sweet amber that reviewers swear by for a cheap alternative to keep that delectably luxe scent on them all day long. Nothing wrong with smelling a lil' ~~expensive~~!
I bought this after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs with other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry.
Promising review:"Cremo's body wash is nothing short of exceptional. If you're a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." — Ralph D. Thompson II
Get it from Amazon for $9.99.
3. A set of faux coffee table books inspired by the iconic (and verrrry expensive) Assouline travel series, except with a ~secret~ — these all open with a magnetic lid to become storage compartments. Now you can either declutter your coffee table by stashing your knick knacks, or hide your valuables by putting these books on a shelf!
www.amazon.com, Amazon
Promising review: "The color of these books is actually more vivid and beautiful in person. I'm thrilled with how it looks on the shelf — plus it's a very good hiding spot. I would 100% recommend these for anyone looking to add color to your home." — elishiva
Get a set of four from Amazon for $28.99.
4. Nuts 'N More's Chocolate Maple Pretzel Peanut Butter Spread, which just put so many beautiful words in such a small space that I am salivating just TYPING them. Whomstsoever thought up a flavor so perfectly sweet, salty, crunchy, and smooth at the same time deserves to only ever get green lights and always have their pillowcase cool.
www.amazon.com
Nuts 'N More is a small business that specializes in unique peanut and almond spreads.
Check out a TikTok of the spread in action.
Get it from Amazon for $14.47 (available in 10 other flavors).
5. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
www.amazon.com
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a TikTok of the eye drops in action.
Promising review:"I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." — Angela Leonard
Get it from Amazon for $11.97.
6. A TikTok-famous "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀.
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." — Chrissy
Get it from Amazon for $6.10+ (available in two styles).
7. Murdle, Volume 1, a true essential for anyone who relaxes to true crime podcasts or Only Murders in the Building. The book is full of 100 mystery-themed logic puzzles with four different levels of difficulty that they can do solo or with pals, and in order or out of order (although if they do it in order, they get the full scoop on Deductive Logico and Inspector Irratino, whose hilarious misadventures guide you through the book).
www.amazon.com
Check out a TikTok of Murdle in action.
The best part?? Once you finish "Murdling," you can use your sleuthing skills on Volume 2, Volume 3, and a whole BUNCH of other themed Murdle books!
Promising review: "The puzzles are a lot of fun but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes but this one will keep me busy for awhile!" — Liz Gately
Get it from Amazon for $8.71.
8. Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
Amazon
I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $18.75 (also available in pink honey!).
9. "Pocket World," an adult stress relief coloring book full of whimsical miniature Polly Pocket-esque worlds to color, with no two alike. I'm talking fairy gardens, tiny hygge-style living rooms, quirky restaurants, and more.
www.amazon.com
Psst — Coco Wyo has a *ton* of other cozy stress relief coloring books with different themes in their Amazon storefront! Check out a TikTok of Coco Wyo coloring books in action.
Another psst — you can pick up a cult-fave colored pencil set.
Promising review:"One of my favorites ever!!! The idea is perfect, and the pages are all unique and fun to color, with no repetition, and the details aren't too tiny. Great for anxiety if you're doing coloring for mental health. (I hate the pages that are just tiny patterns repeated endlessly. Makes my anxiety worse.)" — Ezra Johnson
Get it from Amazon for $7.99.
10. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
www.amazon.com
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T.
Get it from Amazon for $6 (available in four shades).
11. Bachan's Japanese Barbecue Sauce, which is basically what happens when teriyaki sauce and barbecue sauce have an absurdly delicious baby. Reviewers are obsessed with putting this umami + savory + sweet sauce on just about everything they can.
Check out a TikTok of Bachan's Japanese barbecue sauce in action.
Bachan's is a small business that specializes in Japanese barbecue sauces.
Promising review: "Worth the hype. This is absolutely delicious and full of umami. It's so tasty on stir fry with rice and makes it taste more like hibachi. I warmed up leftover restaurant brisket in a skillet and tossed a little of this on it at the end and let it caramelize, and it was outrageously good. The flavor is hard to describe. It's savory and salty like the sauce that comes with Chinese dumplings, but not quite that. And there are notes of barbecue sauce, but not heavy or overly sweet." — John Flora
Here's what BuzzFeed Contributor Jonathan Mazzei has to say about it: "I love this sauce! It's the perfect mix of savory, sweet, and spicy, and I've found that it works beautifully whether you're cooking with it or just using it as a last minute topping or dipping sauce."
Get a set of two (Original + Miso from Amazon for $23.98 (available in five flavors and several combo packs).
12. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents.
Touchland is a small business that specializes in hand sanitizers.
Promising review:"Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it's pretty! Absolutely no issues with the product or the design of the packaging leaking, and it's extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I'm especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what's not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" — Briana R.
"I love my new sanitizers. I had no clue they even existed until TikTok. I will definitely be ordering again." — Debra
Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options).
13. A collapsible Magic Mushroom funnel so you can feel like an enchanted forest nymph while you funnel your coffee, wine, baking ingredients, or mystical potions.
Amazon
Check out a TikTok of the magic mushroom funnel in action.
Promising review: "I am obsessed with this funnel!!! I juice a lot of citrus and juices for cocktails, and this little guy is the perfect size for bottling. It's beyond cute and really great quality. I'm always hesitant about buying silicone items, as I don't want them to be too thin. This is perfect! Sturdy and cute! Can't get better than that! The perfect addition to any cottagecore kitchen!" — Abbey Klem
Get it from Amazon for $9.95 (available in two sizes).
14. A cleverly designed rechargeable electric candle lighter with a flexible neck so you can light all your coziest, deepest candles without worrying about the "YIKES" of being near an open flame. This is also windproof and super portable for anyone looking for options to light candles or fires outside, too!
www.amazon.com, www.amazon.com
Promising review: "I absolutely love this product. Now I'm able to light candles where the candle wax has melted down, and it's hard to reach inside the jar. I also love the fact that you charge this with a USB cable, and the charge lasts for a long time. It has indicator lights to let you know how much of a charge is remaining. I've only had to charge it once since I purchased it. I Very durable and a great value for the price. I definitely recommend this." — Cassandra S.
"Another product I got from TikTok. It's a necessity. No more struggling and almost burning yourself. Stays charged for days. A week at most if you use it frequently." — Nijada
Get it from Amazon for $16.99 (available in five colors and in two packs).
15. A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go.
Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It's a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for, and I look forward to when I burn mine after I'm done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently." — Brent Helm
Get it from Amazon for $7.70.
16. A set of pastel glitter highlighters I saw on Instagram recently and NEARLY BLACKED OUT from the cuteness. If you like highlighting your planner pages, favorite passages from books, or lines from your journal, please do yourself a favor and purchase these subtle but oh-so-sparkly colors to jazz them up ✨.
www.amazon.com, www.amazon.com
17. E.l.f's brand new Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
18. A shaker of Thin Mint seasoning you need to buy as a favor to all your taste buds immediately. Allow me to paint a picture for you: Thin Mint coffee, Thin Mint pudding, Thin Mint popcorn, Thin Mint anything your dessert gremlin heart desires.
Emma Lord/BuzzFeed
Check out a TikTok of the Thin Mint Seasoning in action.
I stared at this for months online before caving and buying it, and when I tell you!! It jazzes up my morning coffee in a way that makes my little '90s baby heart sing. I've also loved it on Greek yogurt, oatmeal, and mug cakes. Plus, when I am feeling lonely for a real Thin Mint, and we're not in Girl Scout cookie season, I'll shake this on an Oreo Thin to stave off the despair.
Get it from Amazon for $9.28 (and try their s'mores seasoning blend, too!).
19. A Dazzle Dry mini kit for nails that not only dry HARD in five minutes like a gel manicure, but last as long as one. If you are a busy or impatient human, or just plain sick of siphoning money into gel manicures, I BEG YOU to switch over to this. It is by far the best thing I have ever done for the health of my nails and to save myself nail-related stress and time.
Dazzle Dry is a small business that specializes in nail care products. Check out a TikTok of the Dazzle Dry system in action.
See that pic of the pink-nailed hand up there?? Those are my DAY SEVEN DAZZLE DRY NAILS (after just getting back from a wildly busy trip across the country, which I did a TON of apartment cleaning to prep for!).
I have been using the Dazzle Dry system in salons for years now because it is the only way to get your money's worth, even if with the salon's upcharge. My nails are SO much healthier and longer now that I've quit gels completely, and this polish is so good that it often doesn't chip for 10–14 day s (and even then it's just the smallest chips). Plus I cannot shout enough about how much I love just bouncing from the salon or my couch with my nails so dry that I never have to think about them after I get them done.
Get it from Amazon for $39 (available as a kit in dozens of colors; you can shop for colors individually at the Dazzle Dry storefront here).
20. MagicMinerals AirBrush Foundation, your new favorite alternative to Dior's (discontinued!!) Airflash that lives up to the hype — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." — Smickens
Get it from Amazon for $13.15 (available in 12 shades).
21. Kitsch's Zig Zag Headbands, an iconic callback to the '90s style with a chic modern update. This is designed to work for all hair types, letting you add some volume and cheeky playfulness to the rest of your look. Reviewers especially love that these don't give them headaches like other headbands!
Promising review: "If you don't have this headband you need it! I haven't stopped wearing it since I bought it! I've had so many people compliment it and order one because of how simple but cute it is! I have a medium thickness of hair and It holds my hair out of my face, the quality is great and it stays put all day. Wouldn't use for working out but great for everyday wear!" — Morgan
"Saw these on TikTok and knew they were worth buying. I was right love them!!!" — Debbie Ladnier
Get a set of two from Amazon for $7.99 (available in two colors).
22. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation.
Amazon
23. Death Wish Instant Coffee Packets so downright (dare I say, DANGEROUSLY) delicious that even the biggest coffee snobs you know might trade in their precious pour-overs. That is, if they can handle the 300mg of caffeine per cup 👀.
www.amazon.com
Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults.
Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.)
Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more.
Promising review: "So let me start by saying that this coffee is delicious and works if you're someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I'm quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y'all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I'm happy I no longer have to take naps to get re-energized." — nancy
Get a pack of eight from Amazon for $10.99.
24. A "flossing toothbrush" with two layers of bristles — regular firm bristles and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Emma Lord/BuzzFeed
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I've had one of these for awhile, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." — Amy N.
Get a two-pack from Amazon for $9.99.
25. A bottle of sulfate-free biotin shampoo that rivals the $$ prescription versions — thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
www.amazon.com
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review:"I've had fine, thin hair my whole life, but I used to have a lot more of it. My hair has been thinning and falling out a lot. There is a prescription shampoo that is over $100, and it used to be the only thing that worked. I thought I'd give this a shot before placing another order with the pharmacy, and so far, it seems to have a similar effect, plumping and strengthening the existing strands while addressing the problems with new growth. The new fuzzies are visible again at the hairline, always a good sign." — Susan
Get it from Amazon for $13.95.
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
26. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align ... but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these.
Amazon
I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My "I'm not like other girls" bit is that for some reason I am always comfier in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I'm like, "Am I still wearing them??" I use them to run outdoors because that is the only circumstance I'll wear a legging, and I'm happy to report after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren't wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too.
Promising review:"Super comfy. I usually don't write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts. Highly recommended!" — Criselle Johnson
"Saw on TikTok then found on Amazon!!!! Told all my coworkers!!!! 💙 Super soft, amazing fit." — Amazon Customer
Get them from Amazon for $29 (available in women's sizes XXS–XXL, two inseams, and 21 styles).
28. A light-up flying orb that's basically like if an alien made a boomerang and then dropped it on Earth — it's designed to ricochet back when you throw it, so you'll feel like you're bending space and time from your own living room. Gravity WHOMST????
www.amazon.com, www.amazon.com
Promising review:"Santa left this under the tree for my 9-year-old son, and he LOVES it! So easy to use and takes only a few tries to figure out the boomerang effect! So fun, my parents, his grandparents joined in and we had a blast with it! If you are thinking about purchasing this, DO IT!! And the charge life is not bad either. Lasts long enough to give you breaks!!" — Kerri
"When my son received this, he was excited! I saw this on TikTok and surprised him with it! Was not disappointed with the quality and how it worked! Will definitely purchase again!!" — Jindee
Get it from Amazon for $25.60 (available in seven colors).
29. A rotating disco ball diffuser because sometimes "come on Barbie let's go party" secretly means "come on Barbie let's diffuse some citrus essential oils and try to shake off that afternoon nap." This lil' bub will give you the best of both worlds.
www.amazon.com, www.amazon.com
Check out a TikTok of the disco ball in action, make sure to grab them some essential oils for the full experience! Read more about aromatherapy and stress and tension at Johns Hopkins.
Promising reviews:"I absolutely LOVE my disco ball diffuser! It brings me joy. The diffuser works great and has timed options. You can use the disco ball without diffusing too. Lots of pretty color-changing options or you can have it cycle through all of the colors which is what I choose to do. There are two spinning modes too…slow and fast or you can set it to not spin at all. Get one. You WON'T be disappointed!! 🪩🫶🏼😍" — Heather
Get it from Amazon for $39.97+ (available in two sizes).
Reviews have been edited for length and/or clarity.