SCMP Plus wins top award at Digital Media Awards Worldwide
SCMP Plus , the South China Morning Post's premium service, collected a top global accolade for innovation, marking its work in providing curated news, context and analysis on China to busy readers.
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The award in the best digital subscription/reader revenue project category came after SCMP Plus beat out three competitors at Wan-IFRA's Digital Media Awards Worldwide. Wan-IFRA is the World Association of News Publishers.
'SCMP Plus exemplifies our enduring and critical role as an innovative news organisation that prioritises subscribers' needs,' said Post CEO Catherine So, who collected the award in Krakow, Poland. 'Our innovation journey, powered by talent and technology, will only accelerate.'
The premium product is designed to provide indispensable, insightful content and in-depth analysis for global decision-makers and business leaders navigating China's complexity, So said. It was introduced in May 2024, giving the Post a full suite of subscription tiers.
Catherine So (centre), CEO of the South China Morning Post, receiving the trophy in Krakow, Poland. Photo: Wan-IFRA
'The global award from Wan-IFRA Digital Media Awards Worldwide, coinciding with the first anniversary of our premium news platform SCMP Plus, affirms our leadership in trustworthy content and profound insights that empower our subscribers,' So said.
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