37 Cool Products Beauty Nerds Will Love Trying

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13 hours ago

Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy. ✨
Clinique Pop Lip + Cheek Tinted Oil tailor-made for the lifelong fans of the TikTok-famous "universal" Black Honey lippie that sells out time and time again — this ~juicier~, luscious version gives a dewier finish perfect for the lips and cheeks and a tint that lasts, making it the ultimate in your "no makeup makeup" arsenal. It's basically as if Dior Lip Glow Oil, Benetint, and Clinique Black Honey had a baby.
A cult-favorite Creamy Coconut fragrance rollerball reviewers compare to the pricey Sol de Janeiro version. 👀☀️ This is from TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices, so you know they're on their game — reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents!
Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!)
Sally Hansen's iconic Insta-Dri nail polish perfect for anyone who wants quick touch-ups on their fingers and toes but has ZERO time to spare. If you're looking for a reliable, long-lasting, fast-drying polish to save not just time, but big bucks at the salon, I cannot recommend these enough!
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time.
Neutrogena Hydro Boost Hyaluronic Acid Face Moisturizer with SPF 50 (!!) designed to deeply hydrate your skin, help repair its moisture barrier, *and* protect it from UV rays all at once. Reviewers also love that it's truly ~~invisible~~ and acts as a lovely primer for makeup (and is easy to reapply on top of it!). It's also sensitive-skin friendly, with reviewers on tretinoin swearing by it for extra protection. Did someone say ... HOLY GRAIL??
And Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF this summer — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop and $36 Brush On Block!
A hairbrush cleaning tool with a pointy end to easily rake hair out of your beloved brush in one go, plus bristles to get rid of all the build-up left behind. Now you just have to deal with that giant hairball when it tries to reincarnate as a Furby.
The Ordinary Caffeine Solution for the *ultimate* in eye-depuffing relief — this serum works over time to brighten dark circles and tired eyes so you can look fresh as a daisy, even on nights when you're Liz Lemon-ing and ~working on your night cheeeeese~ a little later than you planned.
And Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
Color Wow's "Raise The Root" thickening and lifting spray gives your hair some instant ~~VAVOOM~~, no teasing or heat styling gymnastics required.
A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are 10 times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Olay Super Serum Body Wash makes anyone with dry summer skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
And Olay's Firming Body Lotion full of collagen peptides and a Vitamin B3 complex for *ultra* hydrating relief that's also designed to visibly plump, firm, and moisturize your skin — all at a fraction of the price of other firming lotions, like the internet's beloved $48 Elasti-Cream.
Medicube Deep Vitamin C Golden Capsule Face Moisturizer, a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use!
A set of super affordable hydrocolloid nose pore patches (compare to the $16 Mighty Patch equivalent) that will make you go "boy HOWDY" when you see how much gunk collects on them overnight. Reviewers swear by these for gently lifting out sebum from pores and pimples and minimizing their appearance!
E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
And L'Oreal Paris Makeup Voluminous Lash Paradise Mascara in a new brown shade so you can have all the *vavoom* of thick, full lashes with that romantic ~softness~ of the more muted shade. Similar to the iconic black shade that made it famous, this mascara doesn't smudge, clump, or flake for alllll day wear, and washes easily to be extra gentle on lashes.
Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
Maybelline Superfluff Volumizing Brow Mousse so your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment.
Eos' Cashmere Skin Collection Shave Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* protect your skin from razor burn. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas!
A cult-fave ginormous set of seamless hair ties that will be your new holy grail — they're designed to stay the heck put without damaging, pulling, or bending your hair, with a hold so strong that a lot of reviewers love the *pop* of volume that comes with them. Also, these are so ridiculously affordable that you will NEVER run out of hair ties again!!
MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
First Aid Beauty's Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin–friendly!
Essence Loose Setting Powder Trio for three handy products for less than $5 — it's sectioned into different powders for brightening, color-correcting, and mattifying, so you can mix and match the shades to personalize your coverage based on your skin's needs.
Jergens Natural Glow Firming Self Tanner Body Lotion gives you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier.
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Byoma Phyto-Mucin Glow Serum gives you a "glass skin"-worthy, plant-based alternative to snail mucin serum with all of the same plumping, hydrating benefits that strengthen your skin barrier and amp up your ~glow~. If you have ultra-sensitive skin, this base layer might just be your new hydration holy grail!
An Italian Bergamot Body Bar from Cremo, aka the brand that went TikTok viral for its $10 Baccarat Rouge 540-inspired body wash (I am, in fact, a VERY large fan). This luxury body soap is so richly-layered, deeply hydrating, and gives such a satisfying lather that OOPS, you won't want use another version ever again.
Arishine's Reusable Magnetic Eyeliner and Lashes Kit that lets you skip the hassle of cheap glue or expensive salon extensions — this comes with an eyeliner with ultra-fine magnetic particles that connect the lashes, making it so easy to use that it's converting regular fake lash wearers left and right. Reviewers love that these stay PUT and can be reused over and over with the proper care.
Aveeno Daily Moisturizing Body Mist Oil for an *instant* and long-lasting dry skin fix — this blend of vitamin E and jojoba oil is designed to moisturize, soothe, and restore skin, and do it REAL quick and easy for those of us who don't have time for a whole song and dance of a body moisturizing routine.
A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀.
A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)