Shrinkflation may be returning for 2025

Yahoo

14 hours ago

(WHTM) — After months of rising costs, you may notice some grocery store prices holding steady.
But, we may still be paying more.
Remember shrinkflation, that trending term a few years ago when it seemed every grocery product was getting smaller? Well, for 2025, it's back.
Just when it seemed manufacturers had taken a breather from shrinking their products, it seems they have found some new ways to give us less.
The site Consumer World shared photos of the latest items to downsize, including Simply Orange, which it claims recently shrunk from 52 to 46 ounces.
Others include:
Crystal Light: from six packets to four;
Bounty Paper Towels: Consumer World says their triple rolls have shrunk from 135 sheets to 123;
Ruffles Potato Chips: Consumer World says they were nine ounces but are now eight and a half, though the site says the amount of air inside the bag looks to be the same.
And, from the 'Doesn't That Stink' file, the fact that manufacturers continue to find new ways to shrink products that have already been downsized, according to Consumer World's Ed Dworsky.
'There's almost no product category, except eggs maybe, that hasn't been downsized over the past few years,' Dworsky said.
Despite the run up in egg prices the past year, he points out that you still get a dozen in a carton, but shrinking to ten eggs is always a possibility.
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The good news is that we have been seeing less shrinkflation this year, possibly because so many items are already so small.
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