Magnolia Soap & Bath Co. brings fresh scents to Trussville
The following article is by Chris Basinger, news editor of the Trussville Tribune:
TRUSSVILLE, Ala. (Trussville Tribune) — Magnolia Soap & Bath Co. has become the newest business to open in The Gateway, celebrating its grand opening with the Trussville Area Chamber of Commerce Friday morning.
The ribbon cutting, and the vibrant smells from the variety of soaps and lotions inside, attracted dozens of community members to join in the festivities.
The franchise, owned by Jessica and Josh Jefcoat, is Magnolia's 58th location in the US.
Originally from Mississippi, Jessica and Josh have called Trussville home for 10 years.
'I have been using Magnolia products for awhile, fell in love with the brand, and then decided that Trussville needed this so here we are,' Jessica said.
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The store was founded out of the desire to find plant-based soap products that feel luxurious without compromising health and cost.
All of their products, from soaps and shower oils to hair care and laundry wash, use domestically sourced, naturally grown ingredients.
'All of our products are plant-based and we make everything in our store,' Jessica said.
'Also, everything can be customizable so if they find a scent that they love and want to put in a certain soap or a certain laundry detergent then we can do that as well.'
The store also serves as an event space for parties and social gatherings and plans to give back to the community through fundraising opportunities and their Hope In Soap Initiative.
'We're just really excited to be a part of this community and be a part of the small business community,' Jessica said.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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