New whiskey tasting room coming to NuLu in 2025. Here's where to find it
A new whiskey tasting room will open later this year in NuLu.
The WhistlePig PiggyBank is expected to open in late August at 403 E. Market St., which marks the Vermont-based whiskey maker WhistlePig's first Kentucky location. The whiskey maker plans to offer by-appointment-only tasting experiences with different tiers of tastings as well as custom cocktails and retail merchandise.
"We're super excited to come down and be a part of the (Kentucky) Bourbon Trail," Meghan Ireland, chief blender at WhistlePig, told The Courier Journal. "We've launched our first bourbon in 2022 ... and its price category right now really has allowed us to reach a whole new set of consumers."
WhistlePig, which was founded in 2007 at an old 1800s farmstead in Vermont, started as a rye whiskey company.
"We like to call it, bringing rye whiskey back to the U.S., but have since really started to grow into other branches of whiskey, including single malt and bourbon, which is part of the reason we're coming down here to the heart of American whiskey," Ireland said.
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While the space is currently a construction zone, WhistlePig is ready to bring its vision to life.
Upon entering the space, which was once a bank and has been repurposed into a tasting room, visitors will see a host stand and a set of stairs leading up to the mezzanine level private tasting room. On the other side of the space, guests will be greeted by a grand bar where they can sip cocktails.
Additionally, the space will feature an outdoor patio for guests to lounge that boasts a "fire pit vibe." There will also be an area where people can buy bottles and wearable merchandise as well as take advantage of photo opportunities.
The space will lean deeply into the bank theme throughout. WhistlePig will use the old bank vault to display its "vault" of products including, "super-archived offerings, really rare whiskeys," Lexi Kuerschner, marketing lead for WhistlePig said.
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"We got super excited around the idea of the vault, that is something we have been calling our high end and collectible whiskeys for the past two or three years," Ireland said. "We saw this bank come up (for sale) with the vault, and we were like, that's spot on."
In addition to the vault, the bank theme will be noticeable at the bar where guests can watch the bartender create a "bank shot," which is a drink that will travel through a bank deposit tube to the guest at the bar.
"There's really going to be something for everyone," said Kuerschner. "It's really going to be a unique spirit experience in the sense that you'll be able to taste our entire portfolio in one place, which you cannot get anywhere else."
Contact business reporter Olivia Evans at oevans@courier-journal.com or on X, the platform formerly known as Twitter at @oliviamevans_.
This story was updated to add a gallery.
This article originally appeared on Louisville Courier Journal: WhistlePig to open new whiskey tasting room in NuLu in 2025
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