‘Drive Jackson' campaign aims to revitalize the city
JACKSON, Mich. (WLNS)– A new campaign called 'Drive Jackson' is gaining momentum with a clear goal to elevate and revitalize the heart of Mid-Michigan.
'We're going to end up with a really good product here because it's going to be something that comes from the residents of Jackson', said Jackson County Chamber of Commerce President Ryan Tarrant.
Tarrant says the biggest goal is to make Jackson a destination for people to grow and families to build.
'It's a public-private partnership with, you know, the city, the county, accelerate Jackson, the community foundation and others really to see where we want our community to go over the next couple of decades', Tarrant says.
'We know our population hasn't been growing as fast as other states here in Jackson. The city has shrunk over the last 60 years and frankly, the county population has started to stagnate a little bit.'
Tarrant says he sees an opportunity in Jackson county and points to resources outdoors as well as the quality of life.
'I see there being a lot of opportunity here in Jackson to really do some cool things. You know, the quality of life here. When you start talking about the lakes, the trails, the outdoor amenities we have. I mean, we have parks that are as big as Central Park in New York City,' Tarrant said.
The project is scheduled to start at the beginning of next year.
'It's a 9 to 12-month process, and so you know, our goal is really to sort of have a final product that we can roll out at the end of the first quarter of 2026,' Tarrant said.
Tarrant says the key leadership committee will be pivotal in the next steps moving forward, and surveys will be out at the beginning of June to begin to gauge the community and opportunities.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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