Taylor Swift's Grammy-Winning Album Reaches A Massive Milestone

Forbes

17-05-2025

Taylor Swift's Folklore hits 250 weeks on both the Billboard 200 and Top Alternative Albums chart, ... More becoming her sixth project to reach that milestone on the main list. GLENDALE, ARIZONA - MARCH 17: Editorial use only and no commercial use at any time. No use on publication covers is permitted after August 9, 2023. Taylor Swift performs onstage for the opening night of "Taylor Swift | The Eras Tour" at State Farm Stadium on March 17, 2023 in Swift City, ERAzona (Glendale, Arizona). The city of Glendale, Arizona was ceremonially renamed to Swift City for March 17-18 in honor of The Eras Tour. (Photo byfor TAS Rights Management)
Taylor Swift shocked the world when she released her album Folklore in mid-2020. By the time the full-length arrived, the global pandemic was raging, and not much had been heard from the singer after she halted promotion of her recent album Lover. Folklore arrived without warning and marked a drastic sonic shift from the powerhouse musician – a welcome one.
In the years since its debut, Folklore has remained not only one of the Grammy winner's most critically-acclaimed projects, but also one of her most commercially successful. This week, the set continues to find space on to a handful of Billboard charts, and it reaches a special milestone across several of them at the same time.
Folklore can currently be found on a trio of U.S. charts. The project reaches 250 weeks on both the Billboard 200 and the Top Alternative Albums tally.
This frame, Folklore dips three spots to No. 68 on the Billboard 200, the all-encompassing ranking of the most consumed releases in the country. Meanwhile, it reverses course and lifts one space to No. 6 on the Top Alternative Albums chart, which uses the same methodology, but considers only those titles Billboard classifies as alternative.
Swift has now seen half a dozen full-lengths spend at least 250 on the Billboard 200. Folklore has logged a little less than half as many stays as 1989, her longest-running winner, which is just one week away from a full decade on the tally. In between that record-setter and Folklore come Reputation (346 weeks), Lover (298), her self-titled debut (284), and Fearless (261).
Swift has sent just three projects to the Top Alternative Albums chart, and all of them have spent at least one frame at No. 1. Evermore — which arrived just a few months after Folklore and is considered something of a sister set — is just a few months behind its predecessor with 221 stays on the tally. Folklore: The Long Pond Studio Sessions debuted at No. 1 in May 2023 and then immediately disappeared.
Luminate reports that in the past tracking frame, Folklore moved a little more than 14,300 equivalent units throughout the United States. Of those, 1,900 were pure purchases. Those sums are grand enough to place the Grammy-winning full-length on the Top Rock & Alternative Albums chart, where it steps up one space to No. 15 after recently passing 150 weeks.