Finance expert predicts 'significant future' for Wrexham AFC
The Reds secured a historic third successive promotion when they beat Charlton Athletic 3-0 on Saturday (April 26).
Dr Rob Wilson, a leading sports finance expert and Professor of Applied Sport Business at Sheffield Hallam University, has revealed the 'transformative' impact that promotion to the second tier could have on Wrexham.
Dr Wilson has spoken to OLBG about the £100 million broadcast ecosystem that Phil Parkinson's side are set to benefit from as their Hollywood dream continues.
When asked about the impact Championship football will have on Wrexham, Dr Wilson said: 'Significant. Transformative. Fantasy."
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He added: "Championship status will place Wrexham in a £100m+ broadcast ecosystem, elevate match day and sponsorship revenues, and further globalise their brand, particularly in North America, where the underdog-to-elite storyline resonates powerfully.
'We should also remember that English football, while having a base in the US, is still finding its feet, and this will further drive engagement.
'It also enables Wrexham to dictate, to some extent, their own future. While they will rightly still leverage their owners Hollywood status, it does give the club more pedigree to earn its own revenues.'
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