'67 Mercury Cyclone Is the Man's Car for Men Who Like Their Action Big
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From the moment Edsel Ford introduced the world to the new Mercury brand in 1938, marketing the rival to GM's Pontiac and Chrysler's Dodge proved a challenge.
Nearly every Mercury model had a cheaper yet similar-looking sibling with Ford badges, so a heavy dose of marketing was always needed to differentiate them.
For the 1967 model year, the Lincoln-Mercury Division went with a "Mercury, the Man's Car" theme. Here's a magazine advertisement for the 1967 Cyclone, a sporty two-door derived from the Ford Fairlane.
Did the "manly" '67 Mercuries really seem more masculine than the competition, and did this campaign even make sense during a year in which plenty of men were growing their hair long and adopting more androgynous fashions? What makes a man?
And were Mercury's marketers any more successful 35 years later, when their advertising targeted "smart women?"

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