Dr Martens' best-selling 'softest' sandals are 'so comfy from first wear' have 30% off
As we welcome a new season, one added bonus for fashion fans, alongside the warmer weather, is the abundance of spring sales with some of our favourite brands. Dr Martens , the renowned shoe giant, has rolled out price cuts on some of its top-selling designs as summer approaches. And one particular style that hits the mark for being as comfortable and functional as they are fashionable are the Gryphon Tumbled Nubuck Leather Platform Sandals . Now priced at £98, down from £140, they've had a pretty big 30% saving. While summer is still a few months away, there is a heatwave rumoured to be gracing us any day now and so this could be the ideal opportunity to snag a new pair of summer sandals - especially with a tempting £42 discount. Read more: The 'firming' £25 self-tan that is 'a million times better than' Bondi Sands and St. Tropez Read more: Shoppers adore Sol de Janeiro body spray with SPF 50 that 'smells beyond amazing' These sandals revamp the classic Dr Martens' Gryphon look by giving them a chunky Quad sole and crafting them in soft Tumbled Nubuck leather that feels as good as it looks. The shoes feature signature details like the iconic yellow welt stitching and branded hardware, combining durability with style. The olive green suede upper is not only durable but also bang on trend, reports the Mirror . Although those not too fussed on the signature Dr Martens details, some alternative sandals are cheaper and on sale - for example, Schuh's Tina Chunky Suede sandals in Khaki are currently £24.99 down from £48. A shopper praised the Tina sandal: "Really nice, comfy sandal. I'm not normally a sandal person, but I love these." Heavenly Feet's Saffron sandals are £49.95 and come in a wider range of colours, including mustard, lilac and fuchsia. Although for ultimate Dr Martens fans, the Gryphon sandals' sturdiness and comfort level have been celebrated by shoppers, echoed by its 4.7 star rating. One happy buyer shared their experience with the shoes and said: "For someone hard on shoes, these are perfect. "Very comfortable and the thick Doc soles are perfect for all terrain. Wore them on an African adventure and they have withstood water, sand, rocks, shale and everything in between and still look like they came out the box." A desirable feature that customers have been delighted with is that, unlike a lot of Dr Martens footwear , the sandals don't have that tedious and notorious break-in time. This particular pair has been lauded as comfortable straight out of the box. One wearer said: "Look good, feel great. No rubbing, even when out walking for hours. Wish I bought these in the black leather as well. Will do if we get a summer!". Someone else added: "Fantastic buy...will be perfect for the spring/summer months...can be worn with everything...comfy from day one.... colour great...quality is exactly what one would expect from Dr Martens!" However, it's important to note that they might not be the best fit for individuals with wider feet, as some buyers have mentioned they find them quite snug across the foot. One buyer remarked: "Look lovely, feel soft but not suitable for wide feet, sent back." Another wrote: "Perfect. Look lovely and so so comfy from the first wear, really happy with this purchase after a disastrous experience with mules which broke on the first wear. I really recommend these sandals if you are looking for statement footwear that isn't black but goes with everything."
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Daily Mail
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New Dr Martens boss plans revival by focusing on shoes and sandals as well as boots
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BBC News
a day ago
- BBC News
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Times
a day ago
- Times
Dr Martens to widen range and cut discounts in quest for profits
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Analysts at Investec believed the strategy 'should unlock a material profit growth story' and its financial targets were realistic. Despite uncertainty around President Trump's tariff regime, Nwokorie said there were no plans to shift production from the US at this point. Dr Martens has shifted its supply chain away from China and expects to produce 62 per cent of its autumn/winter collection in Vietnam, where imports into the US face tariffs of up to 46 per cent. Before the possible tariff introduction, the company said most of its autumn/winter collection would be in transit or in the US by the start of July. Nwokorie said: 'We've looked at different scenarios, but we're dealing with the reality in front of us and we feel confident about our ability to ride these waves,' adding that the company would keep average selling prices for its spring/summer and autumn/winter collections unchanged in the US market. Ije Nwokorie: a 'visionary brand storyteller' While not one of the biggest names in the retail community, Ije Nwokorie has demonstrated to industry observers and City analysts that he knows the power behind the British heritage brand. News of his appointment as chief executive of Dr Martens, announced last April, did not come as too much of a surprise to the market, with some in the City speculating that Nwokorie's appointment as chief brand officer in November 2023 was part of a wider succession plan. As part of the newly created chief brand officer post, Nwokorie was responsible for setting the 'overall brand strategy, vision and direction for the next phase of Dr Martens' growth' — not a bad idea for the retailer that has failed to replicate the influence and sales of its sturdy boots in America that it has in Britain. The former Dr Martens boss Kenny Wilson, who Nwokorie replaced, has described his successor as a 'visionary brand storyteller' whose passion for the bootmaker makes him 'the ideal person to lead the next era'. Nwokorie, who took up his post in February last year, was a senior director at Apple Retail, where he worked from January 2018. He has been on the Dr Martens board since January 2021, when it listed its shares on the London Stock Exchange, amid booming demand for its shoes. Before that, Nwokorie had spent 11 years at Wolff Olins, the global brand consultancy, where he rose to become chief executive. As part of Nwokorie's hopes to drive a brand refresh, he has been quick to up the ante in his leadership team. Last week he announced that Carla Murphy would join the group as chief brand officer from Adidas, where she served as the footwear giant's global senior vice-president. Murphy, who starts in July, will be responsible for looking after Dr Martens' brand, its 'most important asset', Nwokorie said.
