South Africa's cheesiest smiles the currency for the cheesiest burgers
Globally, people smile for photos by saying all kinds of quirky words. From 'qiézi' (eggplant) in China to 'kimchi' in Korea, cultures have their own ways to show their best smile.
But in Mzansi and other English speaking markets, we say 'cheese'.
Steers took this opportunity to use facial recognition software and created a selfie booth with a difference.
Video here:
Steers, the home of the Flame-Grilled taste , turned a global photo tradition into cheesy deliciousness: 'The Cheesier the Smile, the Cheesier the Reward.'
This is our way of bringing joy and the iconic Flame-Grilled taste, that is proudly South African, to the streets.
Flame-Grilled. It just tastes better.
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