ROSHN Group's Brand Value Tops One Billion Dollars, Becomes Saudi Arabia's Most Valuable Real Estate Brand
ROSHN Group, Saudi Arabia's leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has been crowned as Saudi Arabia's most valuable real estate brand at a value topping $1 billion by Brand Finance, the world's leading independent brand valuation consultancy. ROSHN Group was founded just under five years ago with a mandate to contribute to Vision 2030. Now, ROSHN Group's brand and reputation rank in the top twenty across different sectors nationwide and is the third most valuable real estate brand regionally.
The rapid growth of the brand and financial performance of the Group mirrors the expansion of the Kingdom's real estate market over the past decade, following the push by Vision 2030 to promote national development. Brand Finance found that ROSHN Group's new identity and expansion into sectors such as education, entertainment, healthcare, and sports – the Group is involved in building two of the stadiums that will host the 2034 FIFA World Cup in Saudi Arabia – has also helped to raise its profile nationally, regionally, and globally.
'We are proud to see ROSHN crowned as the strongest real estate brand in the Kingdom—an accomplishment achieved in less than five years,' said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group. 'This milestone reflects the success of our expansion strategy and new brand launch, embodying our clear vision and rapid growth as we reinforce the Group's real estate leadership in Saudi Arabia. This recognition is a result of the growing trust in our brand and the added value we deliver, setting new benchmarks across the real estate sector. We will continue to build on this success to further cement ROSHN's position as a model of excellence and leadership, shaping the future of the industry in line with Saudi Vision 2030 and its goals to enhance quality of life and diversify the national economy across sectors.'
'ROSHN Group's exceptional rise to become Saudi Arabia's most valuable real estate brand in just five years reflects the power of purpose-led strategy and visionary execution. ROSHN Group is reshaping urban living in line with Saudi Vision 2030 through its integrated communities and innovative mixed-use developments, with a focus on sustainability and community investment. Its evolution into a multi-asset developer marks a bold new chapter, positioning the brand not only as a national champion, but as a regional leader with global relevance,' said Chairman & CEO of Brand Finance, David Haigh.
Brand Finance is the world's leading brand valuation consultancy. Brand Finance regularly evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports covering brands across all sectors and countries, including brands in Saudi Arabia.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Saudi Gazette
11 hours ago
- Saudi Gazette
Saudi Arabia showcases investment prospects at ASEAN, GCC and China Economic Forum
Saudi Gazette report KUALA LUMPUR — The Saudi Ministry of Investment showcased its vast investment opportunities during its participation in the Economic Forum of ASEAN, the Gulf Cooperation Council (GCC), and China. A delegation from the Saudi public and private sectors took part in the forum, which was held alongside the ASEAN–GCC Summit and the ASEAN–GCC–China Summit, hosted by the Malaysian capital Kuala Lumpur from May 27 to 29. The participation is part of the ministry's ongoing efforts to maintain a strong presence at major international events to showcase the Kingdom's investment environment and its developments across various economic sectors. It also aimed to highlight Saudi Arabia's investment opportunities and strategic initiatives under the Saudi Vision 2030. On the forum's first day, the ministry organized a special session titled "Enhancing ASEAN-GCC-China Investments" as part of its efforts to develop the investment climate and build strategic partnerships. Saudi Deputy Minister of Investment for International Relations Sara Al-Sayed addressed the session. The ministry presented several initiatives during the session.
Arab News
12 hours ago
- Arab News
King Abdulaziz University highlights academic programs, global partnerships at NAFSA 2025
RIYADH: King Abdulaziz University is taking part in NAFSA 2025 in San Diego: The Association of International Educators' Annual Conference and Expo. It forms part of a Saudi Ministry of Education delegation featuring 12 universities. Running until Friday, the event has gathered more than 8,000 education professionals from over 100 countries. KAU is showcasing its academic programs, research achievements, and global collaboration initiatives, with a focus on innovation, talent attraction, and joint academic ventures. The university is also promoting the Study in Saudi Arabia platform, which aims to establish the Kingdom as a top destination for international students. Tareef Al-Aama, the president of KAU, said the Kingdom's higher education sector was undergoing a transformative phase under Vision 2030, supported by strong leadership and strategic planning. He also emphasized KAU's commitment to global engagement, academic excellence, and expanding international partnerships.
Arab News
13 hours ago
- Arab News
Leading the next wave of enterprise transformation
As the global technology landscape undergoes a seismic shift with the rise of agentic artificial intelligence, Saudi Arabia stands at a crossroads. The Accenture Technology Vision 2025 Report has highlighted how enterprises worldwide are embracing this new paradigm. Saudi Arabia is uniquely positioned to leverage these advancements to accelerate its ambitious Vision 2030 goals. The Kingdom is investing heavily in AI and automation to boost productivity. In March 2024, the government announced the creation of a $40 billion fund dedicated to AI investments, aiming to optimize operations, reduce waste and enhance decision-making. According to Accenture's proprietary insights, generative AI has the potential to elevate KSA's gross domestic product by approximately $42.3 billion. At an aggregate level, it will augment and automate nearly a third of all jobs, with highly skilled roles witnessing a radical transformation in terms of productivity, agility and collaboration. And the country is only just getting started. The transition from traditional AI to agentic systems represents more than an incremental upgrade — it's a fundamental reimagining of how technology can serve business objectives. Agentic AI is characterized by its ability to autonomously perform complex tasks with minimal human supervision, creating new possibilities for Saudi enterprises. Currently one in three companies is pivoting towards innovating with agentic AI and those who embrace this shift swiftly stand to secure a competitive edge. In the Kingdom's rapidly diversifying economy, the integration of these systems isn't merely a luxury but a competitive necessity. For instance, oil giant Saudi Aramco has already begun deploying agentic AI solutions to optimize extraction processes, predict equipment failures and manage complex supply chains with unprecedented efficiency. Early implementations have demonstrated cost reductions of up to 30 percent in maintenance operations while simultaneously improving safety metrics. Agentic systems and composable digital cores are radically transforming the way we interact with technology and what users expect from it — introducing new considerations. A majority (88 percent) of executives in Saudi Arabia worry large language models and chatbots could give every brand a similar voice. However, 94 percent agree brands can solve this challenge by proactively building personified AI experiences and injecting distinct brand elements, such as culture, values and voice. The transition from traditional AI to agentic systems represents more than an incremental upgrade — it's a fundamental reimagining of how technology can serve business objectives. Omar Boulos Enterprises in Saudi Arabia are already taking steps to fine-tune AI in this way, like the Saudi National Bank, which is utilizing AI augmented functionality to develop innovative financial products tailored to Saudi Arabia's unique market dynamics. These systems analyze vast datasets of consumer behavior, religious considerations for Shariah-compliant finance, and global market trends to identify underserved niches and design appropriate solutions. The Saudi healthcare sector, too, is witnessing transformation through AI augmentation. Physicians at King Faisal Specialist Hospital are now working alongside AI systems that not only manage administrative burdens but actively contribute to diagnostic processes, treatment planning and medical research — all while respecting the cultural sensitivities particular to healthcare delivery in the Kingdom. Interestingly, 86 percent of executives in Saudi Arabia believe that robots collaborating with people and continuously learning from those interactions will increase trust and teamwork between people and robots. This may pave the way for robotic surgical assistants for simple procedures. For Saudi enterprises, the strategic implementation of agentic AI represents a potential leapfrog opportunity. Rather than incrementally improving upon legacy systems, forward-thinking organizations are rebuilding their operating models around AI capabilities from the ground up. The path to AI-powered transformation is not without obstacles. As the Accenture report highlights, organizations worldwide are grappling with questions of ethical AI deployment, and Saudi enterprises face these same challenges with additional considerations around cultural compatibility. The Kingdom has responded proactively, with the Saudi Data and AI Authority developing comprehensive frameworks for responsible AI usage that balance innovation with ethical considerations. These guidelines are helping enterprises navigate the complex terrain of AI implementation while maintaining alignment with Saudi Arabia's unique cultural context. Equally critical is the development of human capital to work alongside these new systems. The Kingdom's substantial investments in technology education through initiatives like the Saudi Digital Academy are creating a new generation of professionals equipped to collaborate with AI systems, not merely operate them. A key priority (81 percent) for leaders in Saudi Arabia, almost on par with the global average (80 percent) is ensuring a positive relationship trajectory between people and AI so it is not derailed by fears of automation, starting with communicating the strategy and bringing employees into the process. Creating a learning loop where AI and humans can collaborate to reimagine business capabilities will go a long way in scripting the next chapter in Saudi Arabia's story of transformation. • Omar Boulos is Accenture's CEO in the Middle East
