Reflo signs four-year kit partnership with Forest Green Rovers
Reflo is stepping up its association with English football. Having just become official teamwear partner for Luton Town football club, the sustainable sportswear brand has now linked with the 'world's greenest football club', Forest Green Rovers.
A four-year deal for the fifth-level National League side, beginning with the 2025/26 season, will 'redefine sustainability' with the launch of the world's first fibre-to-fibre mechanically recyclable football shirt', it noted.
Reflo, which has England captain Harry Kane as its lead investor and ambassador, will manufacture Forest Green Rovers' playing kits and technical wear for the upcoming season, 'further reinforcing the club's commitment to sustainability and innovation'. The new agreement will also see Reflo supply the club with training and travel wear.
Adding 'another level of ambition' to the team's sustainability mission, all the apparel is created in recycled materials and specifically designed for full recyclability through the brand's Reloop technology.
'These kits will set a new benchmark for responsible performance wear, ensuring that players and fans alike can wear their team's colours with pride and purpose. Notably, this will be the world's first fibre-to-fibre mechanically recyclable football shirt, marking a revolutionary step in sustainable sportswear', Reflo said.
The collaboration builds on Forest Green Rovers' own long-standing mission to integrate environmental responsibility into every aspect of the club, doing things 'Another Way'. This includes printing vegan match day menus to maintaining renewable energy and transport initiatives.
Rory MacFadyen, co-founder of Reflo, said: "Since day one [our] mission has been to change the sportswear industry, for good. With 92 million tonnes of fabric waste ending up in landfill each year, we knew we had to find a better way. That's why we developed Reloop.
'Partnering with Forest Green Rovers… we are making history with the world's first fibre-to-fibre mechanically recyclable football shirt… designed to be recycled again, setting a new standard for responsible performancewear.'
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