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Eesti Tech: Is a revolution for the visually impaired brewing in Estonia?

Eesti Tech: Is a revolution for the visually impaired brewing in Estonia?

Time of India29-05-2025

'Cheese' is what the English-speaking world says when getting a photograph clicked. We Indians have come up with our own 'Paneer' for similar situations. In Estonia, it's 'Eesti' – the country's name in Estonian. Estonians are of course very proud of their achievements since they regained their independence from the erstwhile Soviet Union in 1991. It is well integrated with EU and Nato, has a high quality of living, invests around 6% of its GDP on education, is ranked as the best performing European nation in the global PISA (Programme for International Student Assessment) evaluation for school learning, has more than 50% forest cover, and arguably the best quality of air and drinking water on the planet.
All of this, in turn, has led to the right environment for creativity and cool scientific innovation. Take for example the Estonian company 7Sense that is empowering the visually impaired with their wonderful tech innovation. Using telehaptic sight technology, the company has created a product that translates objects, motion, speed and distance onto the forehead of the visually impaired. The device, from the outside, looks like a hat or a headband. A turban, if you will, in the Indian context. But it contains hundreds of physical pixels that sense the surrounding environment and impart this information onto the person through the sense of touch. In other words, the company's tech has reinvented sight by developing a remote sense of touch.
The devices – SuperBrain 1 and SuperBrain Lite – have been found to be extremely intuitive by the visually impaired. And with a short amount of training and adjustment can easily have them experience a level of safety and freedom unimaginable till now. The company says most users can even play catch with a ball using the devices. If true, it opens up a limitless array of possibilities, especially in sports. The first thought that comes to mind is the application of the device in cricket for the visually impaired. Blind cricket, as it is played today, involves a slightly larger ball filled with ball bearings to provide audible cues. The bowlers bowl underarm and the batsmen essentially deploy the sweep shot from a low horizontal angle.
If 7Sense can bring their telehaptic technology to blind cricket where every visually impaired cricketer will be equipped with their SuperBrain device, it could potentially revolutionise the game. Visually impaired batsmen could essentially bat like their sighted counterparts, deploying the entire range of shots and motions, and visually impaired bowlers may even be able to bowl overarm. This will be a huge transformation.
Of course, the application can also have transformational impact in other areas of everyday life and workspaces. The visually impaired in India continue to face multiple hurdles. Around 18.6% of India's 26.8 million disabled population are visually impaired. And around 60.4% of the disabled population are either unemployed or marginally employed. Therefore, much can be done to empower those with disabilities, including the visually impaired. Estonia may have a revolutionary tech-based solution. And demonstrating this through blind cricket may be a good start. BCCI, which has always supported important social causes, may want to look into this. As the leader of the cricketing world, it is only fair BCCI takes the lead in transforming the game. And Estonian technology could be that magic sauce that takes blind cricket to a whole new level. That again would be really cool. Say 'Eesti!'
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China leaders take reins at TikTok Shop in US as sales miss goal
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  • Time of India

China leaders take reins at TikTok Shop in US as sales miss goal

ByteDance Ltd., TikTok 's parent company, has been replacing US-hired staff near Seattle with leaders connected to China, aiming to replicate its e-commerce success in Asia after sales fell short in America. TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to $17.5 billion in transaction volume, but the company had to drastically lower that goal, according to people familiar with the plan who spoke on condition of anonymity because they were not authorized to talk publicly. TikTok established its Shop business in the Seattle area near Inc., the online retail giant it was aiming to displace. Meetings that used to be held in English are now often conducted in Mandarin and managers increasingly write in Chinese when communicating on Feishu, ByteDance's internal Slack-like app, with English-speaking staff forced to rely on the built-in translation function. More than 100 TikTok Shop employees in the US have been fired or have left amid confusion between leaders that has worsened the work environment, according to people familiar with the company. The cultural transition taking place in the company coincides with its fight for survival in the US — due mainly to the app's Chinese ties. A national security law passed by Congress last year requires TikTok's US business to be spun off from its Chinese parent company or it will face a ban. Lawmakers warned that TikTok's ties to China pose a threat to the safety and security of American users. President Donald Trump has twice delayed the ban — with legal assurances from his attorney general — and another deadline for divestiture looms later this month, though that might also be extended, Wall Street Journal has reported. ByteDance has said it doesn't intend to sell. The TikTok Shop near Seattle in February began requiring workers to be in the office five days a week for eight hours a day, according to a memo reviewed by Bloomberg. The change is in contrast to some other major tech companies that still offer flexible work schedules, and has been particularly burdensome for employees who often join late-night calls with colleagues in Asia after they leave the office, according to former employees. US-based staff require human resources and manager pre-approval to work from home. The changes were introduced after Bob Kang, China-based global head of TikTok's e-commerce division, visited the office in Bellevue, Washington, earlier this year and found there weren't enough staff pressent on a work day, according to multiple people who spoke on the condition of anonymity for fear of retaliation. Increasing influence Increasing Chinese influence over TikTok's fastest-growing business may raise questions about its previous corporate promise to distance the US operation from China. After Trump initially tried to ban the app during his first term, the company announced a security plan dubbed 'Project Texas' and vowed to wall off the app's US data and operations from any Chinese oversight. TikTok Shop is the biggest source of revenue for the video-sharing app besides advertising, and it has become a major investment area for ByteDance. Adding full-scale commerce to its eye-catching content and popular influencers sets it apart from rivals like Instagram and YouTube. The company still aims to challenge Amazon in major markets. To better compete, TikTok Shop recruited aggressively near Seattle over the past three years, targeting people with experience at Amazon, according to a review of Linkedin profiles and people who worked at both companies. In some corners of TikTok's Bellevue office of roughly 1,000 employees, the workflow felt like a remix of previous Amazon teams, the people said. But since January, growing tension in the teams below Kang and Nico Le Bourgeois, who oversaw TikTok's e-commerce operations in the US, became a distraction for staff who were often unsure about whose orders to follow, the people said. TikTok's uncertain fate in the US also weighed on morale. The company carried out a round of layoffs in April. A second batch followed in May. In the first round, Le Bourgeois was demoted when Mu Qing, a Chinese executive from ByteDance's e-commerce platform Douyin moved to the Seattle area to run TikTok Shop in the US. After the second bout, Mu sent an internal message saying Le Bourgeois was leaving to pursue other opportunities, according to a copy of the message seen by Bloomberg. Those cuts were intended to improve TikTok's 'efficiency,' according to former employees, though it wasn't clear to staff what factors contributed to a worker's efficiency rating. More like Douyin With these changes, ByteDance leaders are bringing in people who are familiar with what worked for the company in China, where Douyin, its TikTok clone for the Chinese market, has evolved into a $490 billion shopping phenomenon. In addition to Mu, who was the head of Douyin's e-commerce, six other leaders with Chinese backgrounds were appointed in April, according to a different internal memo from Kang viewed by Bloomberg. One challenge is that habits of many American users trend toward passive TikTok scrolling as opposed to making purchases in the app. Some US sellers told Bloomberg that they have also been reluctant to invest in the platform, given the possible ban. The final tally for 2024 sales came in at around $9 billion, according to an estimate by Singapore-based consultancy Momentum Works, far below the internal goal of $17.5 billion in transaction volume. A TikTok spokesperson previously called the $17.5 billion internal goal 'inaccurate.' TikTok Shop's US struggles haven't halted the company's global shopping ambitions. ByteDance in 2021 rolled out e-commerce services in countries including Indonesia, Vietnam and the UK. In Southeast Asia, it's already the region's biggest shopping platform after Shopee, according to Momentum Works. Last year, TikTok Shop opened in five countries in Europe, including Germany and Spain. The Europe expansion was delayed because the company first prioritised US growth, Bloomberg reported. A TikTok spokesperson did not respond to an emailed request for comment for this story. This is a crucial month for TikTok in the US. The company will host merchants and creators in Los Angeles next week for a summit featuring some of the new leaders of the e-commerce unit. The current deadline for ByteDance to sell the TikTok's US operation is June 19 and there have been several interested suitors. The company came close to a possible spin-off in April to a consortium of investors that included Oracle Corp., but the deal was scuttled in part because of Trump's trade war with China. Meanwhile, the churn of e-commerce employment continues in the Seattle area. Current and former TikTok Shop employees told Bloomberg that they get hounded by recruiting messages from Temu , another Chinese e-commerce competitor.

China leaders take reins at TikTok Shop in US as sales miss goal
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President Donald Trump has twice delayed the ban — with legal assurances from his attorney general — and another deadline for divestiture looms later this month, though that might also be extended, Wall Street Journal has reported. ByteDance has said it doesn't intend to sell. The TikTok Shop near Seattle in February began requiring workers to be in the office five days a week for eight hours a day, according to a memo reviewed by Bloomberg. The change is in contrast to some other major tech companies that still offer flexible work schedules, and has been particularly burdensome for employees who often join late-night calls with colleagues in Asia after they leave the office, according to former employees. US-based staff require human resources and manager pre-approval to work from changes were introduced after Bob Kang, China-based global head of TikTok's e-commerce division, visited the office in Bellevue, Washington, earlier this year and found there weren't enough staff pressent on a work day, according to multiple people who spoke on the condition of anonymity for fear of retaliation. Increasing influence Increasing Chinese influence over TikTok's fastest-growing business may raise questions about its previous corporate promise to distance the US operation from China. After Trump initially tried to ban the app during his first term, the company announced a security plan dubbed 'Project Texas' and vowed to wall off the app's US data and operations from any Chinese oversight. TikTok Shop is the biggest source of revenue for the video-sharing app besides advertising, and it has become a major investment area for ByteDance. 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In Southeast Asia, it's already the region's biggest shopping platform after Shopee, according to Momentum year, TikTok Shop opened in five countries in Europe, including Germany and Spain. The Europe expansion was delayed because the company first prioritised US growth, Bloomberg reported.A TikTok spokesperson did not respond to an emailed request for comment for this story. This is a crucial month for TikTok in the US. The company will host merchants and creators in Los Angeles next week for a summit featuring some of the new leaders of the e-commerce unit. The current deadline for ByteDance to sell the TikTok's US operation is June 19 and there have been several interested company came close to a possible spin-off in April to a consortium of investors that included Oracle Corp., but the deal was scuttled in part because of Trump's trade war with China. Meanwhile, the churn of e-commerce employment continues in the Seattle area. Current and former TikTok Shop employees told Bloomberg that they get hounded by recruiting messages from Temu, another Chinese e-commerce competitor.

X plays up blue checkmark disclaimer to stave off possible EU fine
X plays up blue checkmark disclaimer to stave off possible EU fine

Time of India

time3 hours ago

  • Time of India

X plays up blue checkmark disclaimer to stave off possible EU fine

HighlightsElon Musk's social media company X has introduced a disclaimer for its blue checkmark to address concerns from European Union antitrust regulators regarding user deception. The European Commission charged X with misleading users about the blue checkmark, which now signifies a paid subscription rather than verified identity as it previously did. The European Union investigation into X's blue checkmark practices is ongoing under the Digital Services Act, which could result in fines up to 6% of the company's global annual revenue. Elon Musk 's social media company X has highlighted a disclaimer to its blue checkmark in an attempt to head off a possible hefty fine from EU antitrust regulators , a person familiar with the matter said. The European Commission in July last year charged X with deceiving users, saying that the blue checkmark does not correspond to industry practices and that anyone can pay to get a "verified" status. The blue checkmark had previously indicated that an account belonged to a public figure whose identity was verified but Musk changed it to indicate it belonged to a paid subscriber after acquiring X in 2022. X has not admitted wrongdoing and the prominent display of the blue checkmark disclaimer is not part of any settlement proposal with the EU tech enforcer, the person said. The prominent display started a week ago. The Commission said it took note of X's announcement. "Our investigation related to the blue checkmark is ongoing," a spokesperson said. X did not immediately respond to an emailed request for comment. The EU probe is under the Digital Services Act which requires large online platforms to do more to tackle illegal and harmful content or risk fines as much as 6% of their global annual revenue. Bloomberg was the first to report on the blue checkmark disclaimer.

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