Agent's photo shoot turns up a buyer for Edmonton home

Globe and Mail

24-05-2025

7338 May Common N.W., Edmonton
Asking price: $1,325,000 (March, 2025)
Selling price: $1.31-million (March, 2025)
Taxes: $10,550 (2024)
Listing agent: Clare Packer, Re/Max Excellence
Agent Clare Packer wanted flattering shots of this three-bedroom house to enchant potential buyers, but the photographer she hired gave her something even better at the end of a two-hour photo shoot: the name of a friend's father hunting for a property like this one in the neighbourhood hugging Whitemud Creek.
'I said we could bring him through for fun, and get some good feedback,' said Ms. Packer.
'They totally fell in love with it, wrote a really good offer, and then it was done.'
Off-market sales are not unheard of but are a blessing for buyers hungry for real estate in Edmonton.
'It's really active here,' Ms. Packer said. 'It's a total seller's market.
'We're still seeing really low inventory levels and low days on market. And in a lot of cases, for more affordable properties, multiple offers are the norm.'
This two-storey house has a contemporary design with an enclosed den on the main floor, and open entertaining areas on two levels, including the basement.
There are four bathrooms and a kitchen with an island and a walk-in pantry. The double garage can be accessed directly from inside, as well as a partially covered, rear deck with privacy screens.
'It's about ten years old, but it was unbelievably well maintained. Like, in perfect, brand-new condition,' Ms. Packer said.
'[The owners] picked classic, luxurious finishings throughout.'
The irregular-shaped, corner lot – measuring more than 7,900 square feet – is also close to schools, parks and river trails.
'It's in a very safe community with a lot of higher-end homes,' Ms. Packer said.