Fans Have Very Mixed Reaction to Utah Mammoth Announcement
The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.
The team also released the jersey idea for the new identity, giving fans a chance to take everything in.
This comes after a long process where the team allowed fans to vote on the new mascot. Many wanted the Utah Yeti to come about, but it seems that Mammoth won the day.
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Naturally, many fans took to social media to give their thoughts on this moment. It was a very mixed review for the new franchise, with people having different opinions on it all.
Utah Hockey Club center Nick Schmaltz (8) celebrates goal with center Clayton Keller (9) against the Nashville Predators during the second period at Bridgestone Arena.Steve Roberts-Imagn Images
One fan seemed to love the team's new look, writing, "The Utah Mammoth instantly becomes one of the best looking logos in all of professional sports. Ryan Smith and company listened to fans and absolutely nailed this."
Another went in the complete opposite direction, criticizing the jersey look, "It's official the Utah Hockey Club are now the Mammoth as expected for some time now. Why do new logos all look like a default Madden 2004 create-a-team logo? The National Lacrosse League Mammoth have a much better logo."
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Here is another fan who agreed on the vibe of the jersey's look, "I'm not gonna say it's the worst thing I've ever seen but the new Utah Mammoth logo has definite "default logo when playing ESPN Fantasy Hockey" vibe.:
Another fan seemed to enjoy most of the jersey reveal, "Utah Mammoth is official, as spoiled by their YouTube channel change last week — I'm glad they're keeping the colors and I appreciate the logo. I think Yetis could have been a little more aggressive but I like the tusks!!"
This fan enjoyed the new look, hyping it up, "The scriptwriters are on fire. Utah will be able to draft a franchise changing player who will likely debut the brand new Mammoth jersey."
All in all, fans seem torn on the new design, and many wanted them to go with the Yei as the mascot. But Utah now has some direction and can get started on building a brand in Salt Lake City.
Related: Calvin Pickard Records Incredible Oilers Feat For First Time in 40 Years
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