How the Oman Perfume Show Is the Ultimate Industry Incubator

Observer

2 days ago

This year's Oman Perfume Show once again drew a large crowd, especially young entrepreneurs eager to turn their passion for scents into a thriving business.
Since its inception, the Oman Perfume Show has been more than just a marketplace—it's become a launchpad for young Omanis and emerging perfume brands trying to make a mark in a competitive industry. The event provides an ideal space for fresh talent to showcase their creativity and visions, ensuring the future of Oman's fragrant tradition remains vibrant and evolving.
One of the standout young brands this year is OVA Perfume. Their owner and team are passionate about their heritage, drawing inspiration from Oman's rich ingredients and blending them with modern ideas to create fragrances suited not just for local tastes but for global markets. Their stall caught the eye with its monochrome design of many shades of grey—simple but sophisticated, reflecting the brand's focus on purity and balance. As visitors stopped by, they eagerly discussed each ingredient and the process behind every scent, from the raw materials to the finished product. The team was busy, engaging with passersby, explaining how their perfumes are crafted, and sharing their vision of putting Omani perfume on the international map.
OVA Perfume isn't alone. Behind the scenes, dozens of new perfume houses have sprung up across Oman, spurred by the lucrative possibilities of the fragrance industry. With many young Omanis pursuing their dreams and seeing the potential in perfumery, the scene is buzzing with innovation and enthusiasm. These brands are eager to bring a piece of Oman's natural beauty—like frankincense, rose, and oud—into bottles that appeal worldwide. The energy among these startups mirrors a broader growth trend: Oman's perfume industry is now recognised as an important part of the national economy and cultural identity.
The growth of the perfume market in Oman reflects larger regional trends. Globally, the fragrance industry is booming—with Mordor Intelligence estimating the GCC market to be worth over $3 billion in 2024. The Middle East, in particular, has a long-standing tradition of scent craftsmanship. Countries like the UAE, Saudi Arabia, and Oman have become key players, thanks in part to their access to unique ingredients and a culture that prizes scent as a reflection of hospitality and identity.
Oman's own ingredients are especially prized. The country's frankincense from Dhofar, Damask roses, and luban (liquorice) are highly valued in the world of perfumery. These ingredients have been used in perfumes for centuries and are now increasingly sought after by brands aiming to incorporate authentic, locally-sourced components. The unique biodiversity of Oman makes it an ideal place for perfumers looking to source raw materials that are truly exceptional. Industry experts forecast that this emphasis on local ingredients will only intensify, attracting more brands and investment.
This year's Oman Perfume Show reinforced that notion—showcasing the best of what Oman has to offer. The show isn't just about selling scents; it's a celebration of craftsmanship, ingredients, and the stories behind each fragrance. As one walks through the exhibition hall, it's clear that Oman is carving out a niche where tradition meets modernity. New brands like Immortal Oud from Thailand and regional players such as Asateer Oud and Dkhoon Emirates have joined the mix, bringing diversity and fresh perspectives to the event.
A key part of the show's success lies in the seminars and workshops designed for aspiring perfumers and industry enthusiasts. Over five days, visitors have the chance to learn about scent blending, ingredient sourcing, and the latest technology in perfume production. These sessions are packed with tips and tricks, perfect for those who dream of starting their own brands or improving their craft. Attendees can discover innovative ways to create long-lasting fragrances, explore sustainable practices, and get insights into branding and marketing. The event truly offers a 360-degree experience—blending business, tradition, and innovation.
The importance of these educational sessions can't be overstated. With the perfume industry becoming more competitive and globalised, staying updated on technological trends and market shifts is essential. For example, advances in sustainable sourcing and eco-friendly packaging are gaining popularity, and many young perfumers are eager to adopt these new practices to set themselves apart.
As the show approaches its final day on June 2, the atmosphere is lively. Visitors are enjoying not only the scents but also the accompanying activities—live music performances, food stalls, and open conversations with perfumers. For many, this is more than a shopping trip; it's an immersive experience that celebrates culture and creativity. The event even includes a calligraphy corner where visitors can personalise perfume bottles—making for perfect Eid gifts or souvenirs.
With more than 100 exhibitors from across the GCC and Asia, this year's event has clearly cemented Oman's place as a rising fragrance hub. As it wraps up, the show leaves behind a sense of excitement and possibility. Oman is embracing its fragrant roots and heading into a future where its scents reach markets around the world, telling stories of land, tradition, and creativity.
Whether you're a perfume enthusiast, a budding perfumer, or simply curious about Oman's aromatic heritage, the show offers a snapshot of a thriving industry on the cusp of even greater achievements. And with the momentum it has gained, Oman's floral, spicy, and woody scents are set to become more popular worldwide—all thanks to the passion of young Omanis and their shared love for the art of perfumery.