Chocolate lovers rejoice as Cadbury's 'best ever' bar that was discontinued 17 years ago is spotted in shops
Sweet-toothed shoppers have expressed their delight at seeing a previously discontinued chocolate bar back on the shelves.
Cadbury Dairy Milk Shortcake Biscuit chocolate bars were discontinued in the UK in 2008.
But now fans of the treat have revealed that they've spotted it in B&M stores across the nation.
One shopper took to the Newfoodsuk group on Facebook to share their find with other lovers of the treat.
Posting an image of the bar, they simply wrote: 'Cadbury Shortcake Biscuit Dairy Milk Bar spotted at B&M Stores.'
People took to the comments section to share their opinions on the snack, with many expressing how much they like it.
One wrote: 'If you ever see these [drooling emoji] they were the best ever chocolate.' 'This was my favourite,' said another.
Meanwhile, a third wrote in conversation with a friend: 'These where the best I told you about them before.' In a similar vein, another added: 'I used to love this! I'm glad they brought it back.'
A further chocolate fan said: 'Oh I used to love this one in the early 2000s! I missed it so much.'
'That was my favourite one out of all of them,' another excited Facebook user revealed.
And another enthusiastic Facebook user wrote: 'This was the best, we need to buy some!'
A spokesperson for Mondelēz International (which owns Cadbury) said that Dairy Milk Slices Shortcake Biscuit is not sold directly in the UK by Cadbury, so the bars in B&M have come from 'another market' (thought to be Australia).
They added: 'We discontinued the similar Cadbury Dairy Milk Shortcake Biscuit bar in the UK in 2008 and we have no current plans to bring the product back.
'However, we have plenty of other delicious bars with a little crunch for consumers to choose from, such as the recently launched Cadbury Dairy Milk Biscoff bar and our Cadbury Dairy Milk & More range.'
It comes after a Cadbury 's chocolate bar that was discontinued has been spotted on sale.
Eagle-eyed shoppers have seen the Crispello, which features a mix of wafer and chocolate, on sale for 49p at B&M.
When the bar was originally launched in 2012, it marked the confectionary giant's first new option since the 1990s.
It was created by Cadbury after industry research at the time showed that annual sales of single chocolate bars had fallen by some 6.6 per cent in a market worth around £800million a year.
The Crispello, which has 165 calories, compared with around 230 for a Mars bar, was aimed at women in an attempt to win back lost sales among the diet-conscious.
It was reported that Cadbury, owned by American food company Kraft, believed the Crispello would therefore particularly appeal to women who are worried about putting on weight.
Sold under the slogan 'a little treat for you', the launch was supported with a £7million advertising campaign.
However, since around 2016, the bars were only available abroad, meaning fans of the treat had to pay a premium to buy the treats on foreign food websites.
Chocolate lovers took to the post about the bar on NewfoodsUK and shared their excitement over the find
In addition, according to reports, the product is still available in India, so fans could pick up the snack if they were travelling in the country.
However, now the bars have been found in B&M, being sold individually. The bars contain four separate chocolate and wafer fingers, which are individually wrapped.
According to the B&M website: 'Delicious Dairy Milk chocolate with a crispy centre. 4 fingers of light crispies coated in milk chocolate. Perfect for sharing or scoffing by yourself!'
Fans of the bar took to Facebook to share their joy at finding the nostalgic treat.
One wrote: 'Saw these in B&M and immediately thought of years ago when they were out.'
'Need these,' another added. 'I remember back in the day when they came out and they were yum.'
A further poster simply said that they were 'addictive'.
When the bar was originally launched, Brand manager at Kraft Foods, Toby Smart, said: 'Crispello is a lighter way to enjoy the nation's favourite chocolate taste.'
A Cadbury spokesman added: 'The mix of wafer and chocolate is a lighter way to eat chocolate and we know from experience that women are attracted to this particular format.
'It will also appeal to women because it is in three separate portions so they can consume a little at a time rather than in one go.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
BBC News
22 minutes ago
- BBC News
Major M5 project 'unlocks' thousands of homes at J10 Gloucester
Thousands of new homes could be built thanks to major improvements to a motorway junction. It was announced on Wednesday that development consent had been granted to a £229m project at Junction 10 of the M5 near Gloucester. Currently drivers can only access the M5 northbound from the junction, but the redevelopment will see access granted on and off the major route in all directions. The plans also include a new road linking Junction 10 to west Cheltenham, and the widening of the A4019 Tewkesbury Road. Leader of Gloucestershire County Council Lisa Spivey told BBC Radio Gloucestershire she was "absolutely thrilled" the work was going ahead. "There's been a lot of work on this and on this and we see this as a real key milestone in unlocking the fabulous potential here in Gloucestershire," she added, explaining that it could also bring new job opportunities, including in cyber and AI. As well as upgrades to the road network the money is also planned to fund flood mitigation measures and "active travel" facilities. The scheme has been funded by the government's housing infrastructure fund, alongside developers whose planned sites are set to benefit from improved links, with Gloucestershire County Council in charge. Rebecca Marshall, a senior project manager at National Highways - which is partnering with the council on the development - said: "This scheme will create smoother and safer journeys for all and improve travel times in the area. "It will also unlock housing and business development opportunities, as well as improving access to and from the motorway for emergency services. Public information events are set to be held during the summer, with construction getting underway from spring 2026. Completion, the council said, is expected in 2028.
Scottish Sun
23 minutes ago
- Scottish Sun
B&M sees profits fall 13 per cent to £431million – as shoppers cut back on spending
The retailer now has 777 stores in the UK B&M BLOW B&M sees profits fall 13 per cent to £431million – as shoppers cut back on spending Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) BUDGET retailer B&M has seen profits fall 13 per cent to £431million as shoppers cut back on spending. The chain blamed poor weather at the start of its financial year for 'very subdued' sales of its garden centre range. Sign up for Scottish Sun newsletter Sign up 3 B&M has seen profits fall 13 per cent to £431million as shoppers cut back on spending Credit: Reuters And price cuts to attract customers are said to have reduced revenue from homeware, toys and electricals, and led to a profit warning in February. Nevertheless, the opening of 36 new stores has seen revenues grow by 3.8 per cent to £4.5billion in the year to March. The retailer now has 777 stores in the UK, as well as 343 Heron Foods and B&M Express outlets, and 135 shops in France. The chain, which was founded in Speke in 1978, said it had adjusted its range to include more products at higher prices, which had boosted both the volume and value of sales in recent months. B&M said: 'The underlying market trend towards discount retail continues, and the group's value proposition will continue to resonate with consumers.' Boss Alex Russo left in April but his successor Tjeerd Jegen is not due to take over until the middle of this month. Russ Mould, investment director at AJ Bell, said: 'The imminent arrival of a new CEO cannot come soon enough. 'Investors will be looking for the new boss to do a thorough review of the business, work out what's gone wrong and outline a plan to get back on top.' Shares in the chain plunged by 12 per cent yesterday. Mr Mould added: 'Shrinking profits, reduced cash flow and higher net debt frame a poor year for B&M. B&M launches their children's outdoor range which is perfect for summer - there's a £2 bargain that'll easily keep the kids entertained 'It should have mopped up extra business from cash-strapped people looking for bargains.' ALAS WH SMITH & TG JONES… WH SMITH said it is on track to complete the £75million sale of its high street chain — which will see its name changed to TG Jones. Its purchase by Hobbycraft owner Modella Capital, expected this month, means WH Smith, which opened its first branch in 1729, will quit the high street. 3 WH Smith is on track to complete the sale of its high street chain — which will see its name changed to TG Jones Credit: PA The 480 shops will become branches of TG Jones, with all staff moving to the newly named business. Sales at WH Smith's travel division, including shops in airports and stations, rose 5 per cent in the past three months. HEALTHY SERVING THE service sector returned to growth last month as customer confidence improved and fears over punishing US tariffs receded. The S&P Global UK services PMI survey produced a positive score of 50.9 in May from April's negative of 49, boosted by recovering global markets. The report also showed optimism among businesses rose to its highest since October. But service firms warned increased business uncertainty and budget pressure over higher labour costs 'continued to dampen demand'. PARAGON SURGE SPECIALIST lender Paragon Bank enjoyed a profits surge of 26.7 per cent to £149.4million in the past six months. Home lending soared as borrowers rushed to complete before the stamp duty holiday ended in early April. New lending surged by a quarter over six months to the end of March to £810million. Paragon made a £6.5million provision for its motor finance business while it waited for a court ruling, which could cost Lloyds Bank £1.2billion. The Supreme Court is to make a ruling in the summer. A GOLDEN YEAR FOR BROKER HIGH gold prices helped pawnbroker Ramsdens' profits rise 54 per cent in the past six months to £6.1million. The precious metal topped $3,500 per troy ounce for the first time on record in April, boosting interest among customers eager to cash in on jewellery. 3 Pawnbroker Ramsdens' profits have risen 54 per cent in the past six months Credit: Ramsdens The Middlesbrough-based chain sells it in its 169 stores, online or to a bullion dealer. Revenues for its jewellery shop also surged 18 per cent year on year. Boss Peter Kenyon said: 'The gold price allows us to pay the customer more, means we make more as well, and also helps pawnbroking a bit with some of the recoveries when people don't pay us back.' Rival pawnbroker H&T last month agreed to be bought by US giant Firstcash for nearly £300million. Mr Kenyon said: 'If someone came with a big chequebook we'd have to listen.' ECONOMY FAITH FALL CONFIDENCE in the state of our economy has fallen from 45 per cent to just 28 per cent in the past ten years. A series of economic blows, including the cost-of-living crisis, Brexit, Covid pandemic and geopolitical upheaval, has dented our optimism, according to the Barclays Ten Years of Spend report. But confidence in non-essential spending has held strong, at an average of 53 per cent, the report said. Unlock even more award-winning articles as The Sun launches brand new membership programme - Sun Club.
Scottish Sun
23 minutes ago
- Scottish Sun
Major retailer's systems DOWN with shoppers ‘unable to pay in stores across UK'
It is not known whether this was the result of a cyber attack STORE CHAOS Major retailer's systems DOWN with shoppers 'unable to pay in stores across UK' Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SHOPPERS were unable to buy products from a major retailed across UK stores today after a reported system failure. H&M customers at branches up and down the country were turned away for several hours after an issue with the company's payment tech, as reported by MailOnline. Sign up for Scottish Sun newsletter Sign up 2 The cause of the failure is unknown Credit: Getty A worker at London site reported they had been unable sell any items for around two hours. It is not known if online customers were affected, or if this was a nationwide problem. The cause of the apparent system failure, and whether it was a cyber attack, is also unknown. A spokesperson for H&M told The Sun: "We are aware of the problem and are looking into resolving it as quickly as possible. "We apologise to our customers for the inconvenience." This comes after jeweller Cartier and fashion brand The North Face are the latest victims of cyber attacks. Cartier, whose watches are worn by stars such as Cate Blanchett, said: 'An unauthorised party gained temporary access to our system. "We contained the issue and further enhanced the protection of our systems and data.' North Face said it discovered a 'small-scale' attack in April. It advised customers to change their passwords. Both brands said customer names and email addresses were taken, but not financial information. It is the latest in a wave of attacks that began with Marks And Spencer and the Co-Op facing severe disruption in April. Last month, Harrods joined to list, followed by Adidas which was also hit. Co-op stores have even started flogging Christmas pastries in May — amid stock supply chaos after a crippling cyber attack. In a desperate bid to fill empty shelves the chain shipped out the chicken and cranberry Festive Slices to some supermarkets. The £1.90 treats are typically sold in November and December. But ongoing online problems meant they were available again last week. Co-op's internal ordering system was hit last month before the retailer pulled the plug on its own software to limit the damage. As a result some branches have been sent the winter warmers instead of the anticipated summer supplies. Private customer data was stolen in the hack but the Co-op said that did not include passwords, bank or credit card details. The criminals suspected to be behind the attack are known collectively as "Scattered Spider" - one of the most prolific cybergangs of the past 18 months. The gang specialises in ransomware - a type of attack designed to steal information or access in exchange for a sum of money. They have been gaining a reputation for targeting large, customer-facing organisations through social engineering and identity-focused tactics. What is a cyber attack? A CYBER attack is any deliberate attempt to disrupt, damage, or gain unauthorised access to computer systems, networks, or digital devices. These attacks can target individuals, businesses, or even governments, and their motives can range from financial gain to political disruption. Cyber attacks can take many forms, employing various techniques to achieve their malicious goals. Common types of cyber attacks include: Malware: Malicious software designed to damage or gain control of a system. Examples include viruses, worms, ransomware, and spyware. Malicious software designed to damage or gain control of a system. Examples include viruses, worms, ransomware, and spyware. Phishing: Deceptive attempts to trick individuals into revealing sensitive information such as usernames, passwords, or credit card details, often through fake emails or websites. Deceptive attempts to trick individuals into revealing sensitive information such as usernames, passwords, or credit card details, often through fake emails or websites. Denial-of-Service (DoS) Attacks: Flooding a network or server with traffic to overwhelm its resources and make it unavailable to legitimate users. Flooding a network or server with traffic to overwhelm its resources and make it unavailable to legitimate users. SQL Injection: Exploiting vulnerabilities in website databases to gain unauthorised access to data. Exploiting vulnerabilities in website databases to gain unauthorised access to data. Ransomware: Malware that encrypts a victim's data and demands a ransom for its release. Malware that encrypts a victim's data and demands a ransom for its release. Social Engineering: Manipulating individuals into performing actions or divulging confidential information.
