Switch 2主機被爆料在美國利潤微薄,賣一台僅賺4美元
任天堂新主機 Nintendo Switch 2 一台 449.99 美元(台灣建議售價為新台幣 14,380 元),推出後接近 PS5 的價格,以及遊戲《瑪利歐賽車世界》80 美元爭議,都讓不少玩家抱怨太貴。而最近卻有爆料聲稱 Switch 2 即便定價為 449.99 美元,但任天堂在美國每賣出一台 Switch 2 卻僅有 4 美元(約新台幣 128 元)的利潤。
根據內容創作者 Nintendo Prime 爆料,美國實體遊戲零售商 Double Jump Games,在訂單中注意到,任天堂在美國販售的硬體利潤微薄,幾乎沒有任何利潤,每賣出一台主機只能賺 4 美元,成本基本上與在美國的營運成本相抵。事後 Nintendo Prime 也補充,這 4 美元是零售的利潤,而任天堂是以成本價在販售。基本上不賺錢。
當然,過去在 Microsoft、Sony 和 Nintendo 的主機大戰中,這種現象中並不罕見。主機公司主要是通過販售遊戲來獲得利潤,而非販售硬體。尤其是隨著主機推出的時間拉長,硬體生產成本也會逐漸降低,而任天堂每年的遊戲銷量也證實了這點,Switch 僅靠自家第一方遊戲,以及獨立遊戲就能在遊戲市場上獲得領先的地位。
(The $4 is the retail profit. Nintendo is selling selling at cost and make nothing)
— Nintendo Prime (@NintyPrime) April 28, 2025
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