Infosys And Adobe join hands to incorporate AI in marketing
IT services bellwether Infosys announced a strategic collaboration with Adode to transform marketing life cycle of global brands with artificial intelligence (AI), according to a statement on Wednesday. Infosys Aster marketing suite and Adobe will launch a joint offering under the partnership for global brands and marketers to unify customer experience at scale, personalise content to drive growth and streamline workflows. The financial details of the deal were not divulged. Infosys Aster is a set of AI-amplified marketing services, solutions and platforms for enterprises. It offers AI-powered agility for marketing value chain with creative services, experience design, digital commerce, marketing technology orchestration, performance marketing and marketing operations.Adobe helps brands create personalised, data-driven campaigns across touchpoints, combining content, data, and AI to create seamless, real-time experiences intended to encourage customer loyalty and growth.
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