GS25 partners with Musinsa to expand non-food product range
GS Retail announced Tuesday that its convenience store chain, GS25, has partnered with the nation's largest online fashion platform to stock goods from Musinsa Standard.
Under the agreement, the company aims to strengthen its competitiveness in the non-food sector, while Musinsa gains a physical presence across GS25's 18,000 stores nationwide.
Starting March 2, GS25 will exclusively launch 'Musinsa Standard Express,' featuring 12 fashion essentials such as jackets, trousers, T-shirts, belts, underclothes and socks. These items will initially be available at 3,000 GS25 locations, with plans to expand to additional stores.
Beyond product distribution, GS25 will continue working with Musinsa to enhance marketing strategies and customer benefits.
'We expect this collaboration between leading online and offline retailers to create synergy for future growth and an unparalleled customer experience,' said Huh Chi-hong, senior manager at GS Retail. 'Leveraging our extensive offline network, we will continue to drive mutual success.'
The official said it will team up with more brands in hopes of offering products that appeal to a broader customer base.
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