Nike's Perfect Scottie Scheffler Ad Has Fans on the Floor Laughing

Newsweek

21-05-2025

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources.
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If Scottie Scheffler won the PGA Championship, his main sponsor, Nike, won (again) in its promotional image of the event. The company, which sponsored Tiger Woods for more than 25 years and currently has Rory McIlroy and Nelly Korda, among others, in its catalog, did not disappoint in congratulating Scheffler.
The image posted by Nike on all of its social media profiles shows the World No. 1 executing a driver swing with his famous "Scheffler Shuffle". But the real gem that has fans cracking up is the caption that goes with it.
"Best player in the world? Guilty," it reads.
The verdict is in.
World No. 1 Scottie Scheffler is the PGA Champion. pic.twitter.com/0PVASNw4w3 — Nike (@Nike) May 18, 2025
The reference is, of course, to Scheffler's arrest almost exactly a year ago. It is both obvious and amusing. As you may recall, the now three-time major winner was arrested outside Valhalla on his way to play in the second round of the 2024 PGA Championship.
In that bizarre incident, Scheffler spent several hours in jail and was released on charges of allegedly assaulting a police officer. The charges were dropped almost as fast as they were filed.
A year later, it's not just Nike that has joined the trend of joking about it. Scheffler himself wore orange several times during the week at Quail Hollow, referencing the infamous uniform he wore during his time in prison.
Many fans joined in the fun and made fun of the trend in social media:
Scottie Scheffler is such a great story.
Got out of jail, turned his life around and hasn't reoffended.
The system works. pic.twitter.com/62tqTga4xN — Mike Beauvais (@MikeBeauvais) May 18, 2025
One year ago, Scottie Scheffler was sitting in a Kentucky jail cell.
Today he won the PGA Championship.
What a redemption story. Shows you can always turn your life around.
Congrats, champ. pic.twitter.com/qkhhY0U4qf — ahoy_there (@ahoy_there_) May 18, 2025
Nike has made an art out of congratulating the players in its catalog for their successes in professional golf:
Nike says goodbye to Tiger Woods after a 27-year partnership. pic.twitter.com/kujcswEGLU — Front Office Sports (@FOS) January 8, 2024
Four majors made @McIlroyRory great. Completing a career Grand Slam, legendary. pic.twitter.com/inD1hyPkWr — Nike (@Nike) April 13, 2025
Nike's ad for Nelly Korda—who just won a record-tying FIFTH tournament in a row on the LPGA Tour 🏆 pic.twitter.com/YOFJuLXhnQ — Front Office Sports (@FOS) April 21, 2024
Scottie Scheffler has been sponsored by Nike since 2022 and is one of the main faces of the brand, especially after the exit of Tiger Woods. Other players joining him in the catalog are Rory McIlroy, Nelly Korda, Brooks Koepka and Tommy Fleetwood.
The World No. 1 won the PGA Championship at 11-under par, five shots ahead of Bryson DeChambeau, Harris English and Davis Riley. Scheffler shot rounds of 69, 68, 65 and 71 to win the Wanamaker Trophy for the first time in his career.
Scottie Scheffler of the United States celebrates with the Wanamaker Trophy after winning the 2025 PGA Championship at Quail Hollow Country Club on May 18, 2025 in Charlotte, North Carolina.
Scottie Scheffler of the United States celebrates with the Wanamaker Trophy after winning the 2025 PGA Championship at Quail Hollow Country Club on May 18, 2025 in Charlotte, North Carolina.
Getty Images/Jared C. Tilton
It was his 15th PGA Tour victory and third major championship title. Scheffler now has five top-10 finishes in six career starts at the PGA Championship.
More Golf: Bryson DeChambeau's 7-Words for Scottie Scheffler at PGA Championship