Taylor Swift's ‘Reputation' Finally Reaches The Top 10
Consumption of Taylor Swift's albums exploded recently, after in late May, the singer-songwriter revealed that she had purchased the master rights to her first six albums. That deal officially ended a years-long feud with Scooter Braun and Ithaca Holdings, which had purchased them away from her years ago, prompting her to begin releasing Taylor's Versions of her projects.
This latest move puts Swift back in control of the music that made her a household name. Following the exciting development, millions of fans rushed to buy and stream her catalog once again. Much of the focus was on Reputation, a set many had expected would be next in her re-recordings series. While an updated version of the 2017 project may never materialize, fans continue to celebrate the original — and this week, they've pushed it to new heights.
This frame, Reputation lands at No. 10 on Billboard's Top Streaming Albums chart, breaking into the loftiest tier for the very first time. The full-length effort reaches the top 10 more than a year and a half after it first returned to the tally in October 2023, and 43 weeks into its current run.
As Reputation climbs, Swift now claims five top 10 wins on the Top Streaming Albums chart. That's exactly half of the 10 sets she's pushed onto the list. The tally includes two No. 1s, The Tortured Poets Department and 1989 (Taylor's Version), both of which led for multiple frames.
In addition to returning to the Top Streaming Albums chart, Reputation also reenters both the Top Album Sales and Vinyl Albums rankings. In both cases, it can now be found inside the top 10 once more.
Purchases of the project grew by nearly 1,200% compared to the previous period, following Swift's greenlight for fans to once again buy Reputation. For years, many had avoided doing so, as sales would have financially benefited the former rights holders — a group Swift was not part of and did not support.
On the Billboard 200 — the only chart where Reputation doesn't need to reappear — the album manages a huge leap from No. 78 to No. 5. This marks its three-hundred-and-fiftieth frame on the tally, and it lands higher than it's appeared in many years.
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