General Mills Boycott: Full List of Products Organizers Say to Avoid
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Organizers have called for a week-long boycott of General Mills products, targeting the American multinational company that owns popular brands like Cheerios, Häagen-Dazs, and Betty Crocker.
The protest has been organized by People's Union USA, an activist group known for promoting shopping boycotts that target major corporations across the country.
The General Mills boycott is scheduled to begin on April 21 and end on April 28.
Newsweek reached out to General Mills via email on Monday.
Full List of Products Affected by the Boycott
Below is a full list of General Mills-owned brands and products listed by organizers to boycott.
Boxes of General Mills cereal are displayed on a grocery store shelf on December 20, 2023, in San Anselmo, California.
Boxes of General Mills cereal are displayed on a grocery store shelf on December 20, 2023, in San Anselmo, California.Pet Food
Blue Buffalo
Ice Cream
Häagen-Dazs ice creams
Breakfast Cereals
Cheerios: Honey Nut Cheerios, Multi-Grain Cheerios, and more
Chex: Rice Chex, Corn Chex, Wheat Chex, and other flavors
Cinnamon Toast Crunch
Lucky Charms
Wheaties
Trix
Cocoa Puffs
Kix: Original, Berry Berry, and Honey Kix
Total: Whole grain flakes with various vitamins and minerals
Snacks and Bars
Nature Valley granola bars and snacks
Larabar Energy Bars
Fiber One Bars
Fruit Roll-Ups, Fruit by the Foot, Gushers
Baking Products and Mixes
Betty Crocker baking products
Bisquick pancake and baking mixes
Gold Medal Flour
Dairy and Yogurt
Yoplait
Go-Gurt
Liberté
Frozen and Prepared Foods
Totino's pizza rolls and frozen pizzas
Old El Paso products, including taco kits and sauces
Progresso soups and broths
Green Giant's frozen and canned vegetables
Annie's Homegrown products
Why It Matters
This is the latest in a series of consumer boycotts aimed at large corporations over concerns about corporate influence, exploitative practices, and environmental impact.
General Mills is one of the largest food companies in the country, and People's Union USA has accused it of wielding unchecked corporate power, driving unhealthy food choices, and contributing to environmental harm.
What To Know
In recent months, People's Union USA has also called for boycotts of Walmart, Nestle and Amazon, as well as general actions targeting big-box stores, instead encouraging consumers to support local businesses.
The group writes on its website that it uses boycotts as a tool because "money is the only language the system understands."
What People Are Saying
John Schwarz, founder of People's Union USA said in a video posted to Instagram: "We instantly go into our week-long General Mills boycott—not just for their toxic ingredients, or the fact that they dodge their fair share of taxes, but because General Mills represents everything that is wrong with the corporate grip on our food system.
"This is a company that owns half the cereal aisle, floods our stores with ultra-processed garbage and targets our children with sugary poison. They have spent millions lobbying against GMO [genetically modified organism] transparency and better food labeling, just so we stay blind to what we're really feeding our families.
"This company has exploited farmers, drained our soils with unethical farming and done nothing to fix their role in the plastic pollution crisis. Their executives rake in millions while factory workers struggle to make ends meet."
What Happens Next
The General Mills action ends on April 28. The People's Union USA has several other boycotts scheduled for the coming months, including of Amazon, Walmart, Target and McDonald's.
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