Gen Brands Recognized Across Independent Cybersecurity Tests
At Gen, we're proud to power Digital Freedom for nearly 500 million users across the globe. And, we're honored when our work is validated by independent industry leaders.
In the latest round of cybersecurity evaluations, four of our trusted consumer brands — Norton, Avast, AVG and Avira — earned a total of 16 awards from the world's top third-party testing institutions: AV-Comparatives, AV-Test and AVLab.
A Testament to Real-World Protection and Performance
Independent testing labs assess products on their ability to defend against real threats, including day-to-day malware to sophisticated, emerging attacks. The awards we've received reflect excellence across core areas like:
Here's what the experts saw:
Why it matters (to us, and to you)
This work isn't theoretical. It's personal. We build tools that detect threats and protect against them,,helping protect what matters most — one click, one alert, one quiet block at a time.
And when we earn recognition from AV-Test or AVLab — or take home the Cybersecurity Excellence Award for 2025 — that's great. But we measure success in peace of mind. In protection that's felt, not flashy. Leena Elias, our Chief Product Officer, said it best: 'People trust us. These awards are just one more reason why.'
Cyber threats continue to grow in complexity. From phishing and fake online shops to AI-powered scams and advanced malware. The stakes have never been higher. That's why independent validation matters to the millions of people who rely on our products every day.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Associated Press
7 hours ago
- Associated Press
AeroVironment, Inc. to Announce Fourth Quarter and Full Fiscal Year 2025 Earnings and Host Conference Call
ARLINGTON, Va.--(BUSINESS WIRE)--Jun 5, 2025-- AeroVironment, Inc. ('AV') (NASDAQ: AVAV) will report its financial results for the fourth quarter and full fiscal year 2025, which ended April 30, 2025, after the market closes on Tuesday, June 24, 2025. Management will host a conference call and live audio webcast at 4:30 p.m. Eastern Time that same day to discuss the results. The call will be led by Wahid Nawabi, AV's chairman, president, and chief executive officer; Kevin P. McDonnell, executive vice president and chief financial officer; and Denise Pacioni, director, investor relations. Investors may access the conference call by registering through the following link up to 10 minutes before the event begins: Conference Call Details Date: June 24, 2025 Time: 4:30 p.m. ET | 1:30 p.m. PT | 2:30 p.m. MT | 3:30 p.m. CT Participant registration URL: The live audio webcast will also be accessible via the Investor Relations section of AV's website, Please access the site 15 minutes before the event to ensure any necessary software is downloaded. Audio Replay An audio replay and transcript of the event will be archived on the Investor Relations section of the company's website shortly after the event: ABOUT AEROVIRONMENT, INC. AeroVironment ('AV') (NASDAQ: AVAV) is a defense technology leader delivering integrated capabilities across air, land, sea, space, and cyber. The company develops and deploys autonomous systems, precision strike systems, counter-UAS technologies, space-based platforms, directed energy systems, and cyber and electronic warfare capabilities—built to meet the mission needs of today's warfighter and tomorrow's conflicts. With a national manufacturing footprint and a deep innovation pipeline, AV delivers proven systems and future-defining capabilities with speed, scale, and operational relevance. For more information visit: View source version on CONTACT: INVESTOR CONTACT Denise Pacioni Investor Relations AeroVironment, Inc. CONTACT Rene Bardorf AeroVironment, Inc. [email protected] KEYWORD: VIRGINIA UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: TECHNOLOGY SECURITY AEROSPACE DRONES MANUFACTURING SOFTWARE GOVERNMENT TECHNOLOGY HARDWARE DEFENSE SOURCE: AeroVironment, Inc. Copyright Business Wire 2025. PUB: 06/05/2025 09:18 AM/DISC: 06/05/2025 09:17 AM
Business Wire
7 hours ago
- Business Wire
AeroVironment, Inc. to Announce Fourth Quarter and Full Fiscal Year 2025 Earnings and Host Conference Call
ARLINGTON, Va.--(BUSINESS WIRE)-- AeroVironment, Inc. ('AV') (NASDAQ: AVAV) will report its financial results for the fourth quarter and full fiscal year 2025, which ended April 30, 2025, after the market closes on Tuesday, June 24, 2025. Management will host a conference call and live audio webcast at 4:30 p.m. Eastern Time that same day to discuss the results. The call will be led by Wahid Nawabi, AV's chairman, president, and chief executive officer; Kevin P. McDonnell, executive vice president and chief financial officer; and Denise Pacioni, director, investor relations. Investors may access the conference call by registering through the following link up to 10 minutes before the event begins: Conference Call Details Time: 4:30 p.m. ET | 1:30 p.m. PT | 2:30 p.m. MT | 3:30 p.m. CT Participant registration URL: The live audio webcast will also be accessible via the Investor Relations section of AV's website, Please access the site 15 minutes before the event to ensure any necessary software is downloaded. Audio Replay An audio replay and transcript of the event will be archived on the Investor Relations section of the company's website shortly after the event: ABOUT AEROVIRONMENT, INC. AeroVironment ('AV') (NASDAQ: AVAV) is a defense technology leader delivering integrated capabilities across air, land, sea, space, and cyber. The company develops and deploys autonomous systems, precision strike systems, counter-UAS technologies, space-based platforms, directed energy systems, and cyber and electronic warfare capabilities—built to meet the mission needs of today's warfighter and tomorrow's conflicts. With a national manufacturing footprint and a deep innovation pipeline, AV delivers proven systems and future-defining capabilities with speed, scale, and operational relevance. For more information visit:
Forbes
7 hours ago
- Forbes
Authenticity Sells: How To Market To Millennials And Gen-Z
Joseph Edgar is the CEO of Loca, which helps local businesses find, keep and reward customers. Frequent travel across Europe and South America has often led me to the familiar comfort of corporate chain restaurants; their predictable menus and consistent decor offer a fleeting sense of home. However, this very appeal stands in contrast to the preferences of most Millennials and Gen-Z (collectively born between 1981 and 2012), who are increasingly turning away from such franchises. This younger generation seeks authenticity, unique experiences and genuine connections in an increasingly artificial world, presenting a significant opportunity for local businesses to cultivate their loyalty. Driven by a desire for authenticity, the younger generation actively rejects the polished, algorithm-driven world they've grown up in. Surrounded by curated social media influencers and AI-generated content, they've developed a keen skepticism toward anything that appears overly perfect, readily dismissing inauthentic advertisements. The very consistency upon which corporate chains are built—aiming to deliver identical burgers or lattes across numerous locations—hinders their ability to satisfy a demand for authenticity. While cost-effective, their uniform menus, identical interiors and predictable experiences lack the genuine character that younger customers often seek. Conversely, a local diner with mismatched chairs, a handwritten specials board or a time-honored family recipe offers a tangible sense of authenticity, a welcome contrast to the artificiality they often encounter. The long-standing focus on consistency has enabled chains to gain a competitive edge, frequently underpricing local businesses. Consequently, many independent establishments, especially in small towns, have suffered. During family trips to small Texas towns, we consciously sought out local eateries and shops. While the uniquely charming mom-and-pop breakfast joint has become a rarity, often replaced by fast-food chains, lunch and dinner spots—such as family taquerias and cozy bistros—continue to thrive by providing the originality and local flavor that chains lack. This presents a clear call to action for local businesses. Younger customers seek more than just a product or service; they desire a narrative, a genuine connection and a uniquely human experience—and they possess significant purchasing power. A Texas barbecue restaurant sourcing brisket from a local ranch or a coffee shop showcasing local artists can deeply resonate with this demographic. By emphasizing their unique attributes, independent businesses can transform their local roots into a compelling advantage. Collaboration presents a significant and exciting opportunity for local businesses to create engaging customer experiences. Unlike the isolated structures of corporate chains, independent businesses can partner to offer mutually beneficial initiatives. Picture a local burger spot offering coupons for a nearby ice cream shop, or a bookstore and café joining forces for a poetry reading. Such collaborations not only increase customer visits but also provide a sense of discovery, leading to organic social media sharing. For instance, in a small Nebraska town, a brewery, food truck and artisan market might partner for a weekend 'shop local' event, providing a 'passport' that rewards customers for visiting each location. This kind of initiative transforms a transaction into a memorable experience, motivating younger customers to explore and connect with the community. Likewise, a group of businesses could establish a themed trail, like a 'Cornhusker Crawl' showcasing local restaurants, bakeries and craft beverage makers. By collaborating, these businesses can amplify their attraction and build a story that resonates with young customers. Beyond shared initiatives, collaboration strengthens community ties, a significant value for younger consumers. This generation prioritizes supporting businesses deeply connected to their towns through activities such as charity events, local festivals or school collaborations. A restaurant that organizes a mural painting session with young artists or features local musicians offers its patrons a sense of purpose that complements their purchase. Reaching younger customers effectively requires engaging them in their digital spaces, making a robust online presence nonnegotiable. Importantly, this doesn't demand a large budget or a professional marketing agency. Indeed, overly produced advertisements can be detrimental, as this demographic is quick to identify insincerity. The key lies in creating authentic, unpolished content that showcases your business's personality. Think of a casual phone video of your daily operations, a snapshot of your staff's camaraderie or a quick update about your local sourcing—these feel far more genuine than a glossy advertisement. To effectively reach this demographic, leverage platforms like Instagram and TikTok. Increase discoverability with hashtags such as #ShopLocal, #SupportSmallBusiness and #MadeLocal. Offer genuine behind-the-scenes peeks—perhaps the origin of your unique coffee mugs or the inspiration for your food truck's color. Foster engagement by responding to comments and reposting customer content. Contrary to popular belief, maintaining a social media presence doesn't necessitate daily effort; even weekly updates can be effective. Remember, the way you operate your business and the products you offer are inherently unique and of interest to potential customers. What seems like an average day to you can be surprisingly engaging content for your audience. Embracing authenticity in your digital approach also simplifies content creation significantly. Forget elaborate scripts and expensive studios; a smartphone and a compelling story are all you need. Consider a small-town North Carolina boutique using TikTok to showcase its owner's locally inspired outfit selections or a bakery sharing a short video of their dough-making process. These small, human glimpses foster trust and build a strong connection with younger consumers. In today's fiercely competitive landscape, acquiring new customers is paramount for growth, and the younger generation represents a powerful future. With an estimated $360 billion in global purchasing power, the opportunity is undeniable: Young consumers are actively seeking to invest in businesses that resonate with their desire for authenticity. By embracing your unique identity, fostering collaborations within your community and cultivating a genuine digital presence, you can forge enduring connections with these valuable customers. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
