Marriott targets budget travelers with new mid-scale extended-stay option
Marriott International CEO Anthony Capuano shared some insight on budget travelers during a Monday appearance on 'The Claman Countdown.'
He told host Liz Claman that Marriott International's lower-income consumers 'continue to prioritize travel, but they want to do it at a more thrifty price point,' citing spending data the company has through its credit card relationships.
That has driven Marriott International to 'push so strongly over the last two years into the mid-scale segment, which is a segment that historically we did not operate in,' according to Capuano.
He said it started with the company's acquisition of City Express. The company acquired the City Express brand portfolio from Hoteles City Express, S.A.B. de C.V. in 2022 for $100 million.
'We also organically developed an extended-stay mid-scale product called StudioRes,' he noted to Claman.
Marriott's first StudioRes opened on Monday in Fort Myers, Florida. The extended-stay hotel 'offers studio-style rooms complete with one or two beds, a lounging area, and a kitchen with a stovetop microwave, and full-sized refrigerator,' according to a press release.
Asked about what makes it different from Marriott's other brands, Capuano told Claman it 'starts with the price point.'
Marriott International CEO Anthony Capuano revealed that the hotel brand has been pushing strongly into the 'mid-scale segment' of the industry for budget travelers.
Helayne Seidman
'It starts with much more modest services,' he added. 'These are folks that could be on a temporary assignment, maybe a construction project or a consulting assignment. They could be digital nomads.'
He said 'that product at that price point is really resonating with more cost-conscious consumers.'
Capuano also touted the 'breadth' of Marriott's portfolio, saying the company can 'offer the right accommodation for every trip purpose, which often varies irrespective of income.'
Marriott's brands include the Ritz-Carlton, St. Regis, Sheraton, Courtyard, Westin, Moxy and others.
The company generated $6.26 billion in revenue during the first quarter. Its net income, meanwhile, came in at $665 million.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Skift
2 days ago
- Skift
Marriott Opens Its First-Ever StudioRes Hotel
STR reported U.S. lodging data for the week ended May 31. U.S. hotel RevPAR was down 1.9%, led by a 1.6% decline in occupancy. Group RevPAR was up 60 basis points. Morgan Stanley held their 2025 Travel & Leisure Conference at the same time as the NYU Conference, with many of the same companies presenting at both. MS said most companies talked about a better demand backdrop as tariff talks progressed and volatility eased, but within sectors, MS pointed out the disparity, highlighting TNL vs. VAC, MAR/HLT vs. CHH/WH, and others, owing to the spreading out of more limited demand growth. MS also continued to hear positive commentary on the high end of their hotel owner/operator panel. C-Corps reiterated confidence in room growth, and nobody actually admitted to seeing any signs of a recession despite all the concerns. As the insiders at Pebblebrook Hotel Trust continued buying stock, Truist Securities lowered their target price to $9 from $10. They maintained their Hold rating. Marriott International, Inc. announced the opening of StudioRes Fort Myers, the first-ever StudioRes hotel and the company's debut in the midscale extended stay segment. The 124-key property offers communal spaces, outdoor patios, fitness centers, food and beverage vending, and casual workspaces. Marriott anticipates strong growth for StudioRes in the coming years, with over 40 properties across the U.S. and Canada anticipated to open by the end of 2027. The Renaissance Boston Seaport District debuted its new multi-million dollar renovation, including its 471 guestrooms and suites, expansive Club Lounge, and re-imagined lobby. Situated in Boston's lively Seaport District, the property offers 21,000 square feet of meeting and event space, an indoor pool, sauna, fitness center, and Peloton rooms. The property's dining establishments include Capiz, Starbucks, and the Club Lounge for Marriott Bonvoy members. In McKinney, Texas, the city council has approved a resolution authorizing the city manager to execute a Chapter 380 Economic Development Program and Agreement with Craig Ranch Luxury Hotel to bring a JW Marriott resort hotel to the city. The luxury hotel will feature 290 rooms, over 51,000 square feet of conference space, a pool with a lazy river, a fitness center, multiple dining options, a lounge with a terrace and poolside service, pickleball courts, a business center, and a retail gift shop. The project will also include at least 45 for-sale condominiums served by a dedicated amenity deck. The Hilton New York Fashion District unveiled a fresh new look as part of extensive property-wide renovations. The property updates include a complete refresh of all 280 guestrooms, public spaces, and meeting areas. The property also includes a rooftop bar, modern dining options, a business center, and a fitness center. The Hilton New York Fashion District is managed by Aimbridge Hospitality. The renovation was managed by Aimbridge's Design & Construction team. Park Hotels & Resorts is planning to develop another tower at its Hilton Waikoloa Village campus on Hawaii Island that would cost between $225 million and $250 million. The project would develop 213 additional keys at Hilton Waikoloa Village. According to Park Hotels & Resorts, plans are for the structure to be either a hotel or a timeshare. These plans for a major expansion come as Park is already investing in a $68 million renovation to its Palace Tower at the Waikoloa resort. It also has several projects on Oahu at its Hilton Hawaiian Village Waikiki Beach Resort, including the planned AMB Tower, which is awaiting city approval, and an $83 million renovation to its Rainbow Tower. Additionally, if the AMB Tower is approved, Park said this could open up a potential 39-key expansion at its Diamondhead Tower by moving existing administrative and sales offices to the new tower. With current renovations at its Waikiki and Waikoloa campuses, and if the new towers are approved at both properties, these projects could amount to around $861 million to $931 million in total. Four Seasons, in partnership with Strategic Property Partners, announced plans for a new luxury hotel and private residences in Charleston, South Carolina. Featuring 139 guestrooms and 36 branded residences, the upcoming eight-story, newly built Four Seasons Hotel and Residences Charleston will be located in the city's historic district. The hotel will feature four restaurants and bars, an outdoor pool with private cabanas, 7,000 square feet of event space, a spa, a fitness center, and curated retail offerings. Ennismore announced four new hotel signings in Mexico and the joining of Balfour Miami Beach to the Morgans Originals collection. The four landmark signings in Mexico include Delano East Cape in Los Cabos, Hyde Mexico City, The Hoxton Mexico City, and Mama Shelter Mexico City. Delano will bring 117 guestrooms and 60 branded residences in 2029. Hyde Mexico City will boast 215 rooms. The Hoxton will open in 2028, featuring 80 guestrooms, and Mama Shelter will offer 100 keys from late 2025. Other recent signings in the Americas for Ennismore include Hyde Mazatlan and The Hoxton Nashville. Opening in 2027, Hyde Mazatlan will offer 150 guestrooms and 22 suites. The Hoxton Nashville, set to open in 2027, will be home to over 200 guestrooms. Balfour, an Art Deco gem located in Miami's upscale South of Fifth enclave, joins Morgans Originals with 83 rooms. With over 45 residential projects launched and under development across 20 countries, including the U.S., Spain, Mexico, Saudi Arabia, and the UAE, Ennismore has seen significant growth in its branded residences portfolio, which includes the newly signed Mondrian Residences Hallandale Beach, Florida, which comprises 250 luxury condominiums across 26 floors. In April 2025, Ennismore entered exclusive negotiations with Royal Holiday Group, which would, once completed, result in the addition of six all-inclusive resorts with over 1,600 rooms to join its ALL Inclusive Collection. The transaction contemplates three resorts in Puerto Vallarta, Cozumel, and Cancun, which will undergo renovations and be rebranded as Rixos Hotels. The remaining properties in Cancun, Acapulco, and Ixtapa would remain under the existing brand. In partnership with LCH Development Limited, Ennismore will debut two brands across three buildings. Two will offer luxury residences and private villas, while the third will be home to a 2400-key branded luxury hotel. The 171-room Delano Miami Beach will reopen in late 2025 following a significant renovation, led in partnership with Cain International. Hunter Hotel Advisors announced the sale of the Hampton Inn & Suites Nashville-Airport. Image Hotels acquired the property from Tara Investments. The hotel offers 111 guestrooms, a fitness center, and an outdoor pool. Hyatt Hotels Corporation announced the grand opening of Secrets St. Lucia Resort & Spa, an exclusive adults-only, all-inclusive resort located on the island's northwestern coast. The opening marks the first Secrets Resorts & Spas-branded property, further strengthening Hyatt's Inclusive Collection's brand presence in the destination. The resort offers 355 accommodations, five a la carte gourmet restaurants, one buffet, seven bars and lounges, tennis and pickleball courts, Secrets Spa, 1,895 square feet of meeting space, and more. Global Highlights Choice Hotels International, Inc. continues to expand its international footprint, with 31 hotels and more than 3,300 rooms onboarded year-to-date outside of the U.S., and over 11,000 rooms added to the pipeline over the same period, resulting in a net pipeline increase of 95% since the beginning of the year. This growth is fueled in large part by the company's gains in the upscale and upper-upscale segment, which encompasses hotel brand debuts in new markets across Canada, the Caribbean and Latin America, Europe, China, and Australia. These developments include recent Radisson Blu and Cambria signings in Argentina and Canada, respectively, and the company's latest announcement to significantly expand in the Chinese market through a new long-term distribution and master franchise agreement with SSAW Hotels & Resorts. This agreement immediately adds 68 upscale and upper upscale, full-service SSAW properties, totaling more than 9,500 rooms, to the Ascend Collection, with prospects to add more hotels. This continued growth is supported by Choice Hotels' investments in technology to help its hotels succeed, including its recent partnership with Mews. With 180 hotels representing over 25,000 rooms, the Caribbean and Latin America region remains a stronghold for Choice Hotels' growth in the Americas. In 2025, the company opened several properties, including Radisson San Luis Potosi, Mexico, and the Radisson Riviera Panama. In May, it opened V Grand Hotel, a member of Radisson Individuals in Medellín, Colombia. Choice Hotels will also enter new markets in the region this year: In the third quarter, it will open a Radisson Blu in Bariloche, Argentina. Choice Hotels also plans to introduce an Ascend Collection hotel in Calama, Chile, and a Radisson hotel in Suriname's capital, Paramaribo, later this year. Choice Hotels has recently renewed for 20 additional years its Exclusive Master Franchise Agreement with Atlantic Hospitality International in Brazil, which currently includes nearly 70 hotels with more than 10,000 rooms across segments. The agreement with SSAW adds prominent brands, Pagoda, Narada, SSAW Garden and Boutique, and Ginlan Jia, which are expected to be bookable on this year. Choice Hotels also continues to expand its midscale and upper midscale presence across the Asia-Pacific region, with five hotel openings year-to-date and three others expected to open later this year. In 2025, the company opened two Comfort Inn hotels in Graton, New South Wales; a Comfort Hotel in Tanabe, Japan; and in India, a Clarion Hotel in Kochi and a Quality Inn in Rajkot. Choice Hotels continues to scale its presence in Europe through strategic relationships and direct franchise agreements, adding 19 hotels year to date. In 2025, the company onboarded five hotels in Scandinavia through its relationship with Strawberry, including The Ice Hotel in Sweden, part of the Ascend Collection, and expects to add four more hotels later this year. In France, Choice Hotels added 34 properties between 2024 and 2025 including Comfort branded apart hotels by the French Riviera and in the town of Annecy through its strategic partnership with Zenitude; in Spain, it added six hotels in 2024 through its franchise with Faranda Hotels, including its Galacian seaside hotel, Hotel Faranda Rias Altas and expects to add five more hotels this year including those through its collaboration with Sercotel. Choice Hotels has executed a new deal to introduce its first Cambria Hotel in Canada in Thunder Bay, Ontario, in 2026. The company will also nearly double its Ascend Collection's market share in Quebec with six new openings planned this year and two expected openings in British Columbia. Europe Highlights IHG Hotels & Resorts announced the signing of Crowne Plaza Katowice, alongside DL Invest (Landlord) and Hotel & More (Tenant and Franchisee). Expected to open in 2026, the 178-room hotel will become the second Crowne Plaza property in Poland. Set across six floors, Crowne Plaza Katowice will feature a restaurant and lobby café, and a meeting and events space.
Skift
3 days ago
- Skift
Marriott Is Deploying a Front Desk AI Tool. It Took Time to Get it Right
The takeaway is to start small: 'You don't have to build the most transformative thing overnight.' Marriott is preparing to deploy an AI tool that should automate the complicated task of hotel room assignment for front desk staff. 'Essentially, taking hours and hours of manual work — all that heads down work the associates do — and in a fraction of a second, 1.2 million rooms can be assigned,' said Naveen Manga, global chief technology officer for Marriott International, at the Skift Data and AI Summit on Wednesday. Front desk staff have a lot to consider when preparing to assign rooms each morning: Upcoming arrivals, guests preferences, reservation preferences, current occupancy, length of stay, loyalty statuses, and more. And any changes could
Yahoo
3 days ago
- Yahoo
Marriott's Moxy Hotels opens property in Istanbul, Türkiye
Moxy Hotels, a Marriott brand, has launched a new property in Istanbul's Beyoğlu district, marking the brand's inaugural presence in the city. The new property in Türkiye, designed by Designist Architecture, combines neoclassical architecture with locally inspired artwork, especially from Turkish cinema. Marriott International Europe, Middle East & Africa Premium, Select & Midscale Brand Management vice president Sandra Schulze-Potgieter said: 'For over a decade, Moxy has offered a stylish hospitality experience for the next generation of travellers with its industrial design, buzzing social spaces and bold programming. 'Istanbul is full of energy, culture and diversity, making it the perfect destination for the brand.' The hotel features 167 guest rooms and suites, each equipped with amenities including USB ports, smart TVs, and complimentary Wi-Fi. The accommodations offer city or atrium views. The property offers a range of dining and leisure options. Bar Moxy serves a selection of cocktails, local beers, and small bites, while the 24/7 Grab & Go Delights station caters to those needing a quick snack or drink. The Moxy's Breakfast Bar offers the traditional morning meal. For fitness enthusiasts, the hotel's 24/7 fitness centre is outfitted with a comprehensive range of equipment. Moxy Istanbul Beyoğlu also provides meeting rooms with technology for business travellers. Moxy Hotels now operates more than 155 properties across more than 30 countries and territories. This opening follows the May 2022 launch of the JW Marriott's 17-storey luxury hotel in Istanbul, further expanding Marriott International's presence in Türkiye. "Marriott's Moxy Hotels opens property in Istanbul, Türkiye" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
