logo
Titan Plus Luxe Mattress Review: Firm Support And Soft Pressure Relief

Titan Plus Luxe Mattress Review: Firm Support And Soft Pressure Relief

Forbes2 days ago

In recent mattress testing conducted by the Forbes Vetted sleep team, the Titan Plus Luxe rose to the top and was dubbed a 'fan favorite,' particularly among testers in the 250-pounds-and-up category. While I'm not technically in that range, my husband's weight, as a six-foot-five 'big and tall' guy, is usually right around there. In this Titan Plus Luxe Mattress review, I'll share why it works for him, and also for me, sharing the bed with him.
I've been sleeping on the Titan Plus Luxe for over a month to test its support, motion isolation and ... More more.
I've been working with product testing and reviews for five years, and have tested more than my fair share of bedding and sleep products. Despite this expertise, a mattress is still a very personal item that needs to cater to many individual sleep preferences, as well as body type and size and any aches and pains. And when couples share a bed, a mattress has to please them both. To provide the most information possible, in this Titan Plus Luxe review, I'll do a deep dive into the mattress itself and its construction. I'll also share the opinions of me and my husband, bolstered by the insights of several other plus-size testers who tried this mattress.
Titan
Forbes Vetted
Forbes Vetted ratings are based on thorough evaluations by our editorial team to help you choose the best products with confidence.
Type: Hybrid | Titan's firmness rating: Medium (6) | Trial period: 120 nights | Warranty: Lifetime | Height: 13 inches
Best for:
Skip if:
The Titan Plus Luxe is a 13-inch hybrid designed for plus-size sleepers that can support up to 1,000 pounds. It's composed of six layers, including one of 8-inch coils, with four different varieties of CertiPUR-US-certified foams, as explained below.
The six layers of the Titan Plus Luxe.
The Titan Plus Luxe is rated by the company as a 6 out of 10 on the firmness scale, a medium firmness. But in my experience and that of most of our testers, it skews a little firmer-feeling than that. When I lie on it, my whole body feels uniformly and strongly supported, with no give or sagging as I change position. And even with his larger size and heavier weight, my husband feels the same, and says, 'I don't perceive much bounce; it feels like the internal build is substantial.'
Despite being so supportive, the mattress' quilted top has a lot of soft cushioning that lets pressure point areas like the hips and shoulders sink in. My husband is primarily a side sleeper, and hasn't experienced any discomfort in that position. I'm a combination sleeper, mostly switching between stomach sleeping and side sleeping, and the Titan Plus Luxe has been comfortable for me, with no pain points. Our group of seven testers, who all weigh more than 250 pounds, scored it a 9 out of 10 for side sleeping and an 8.5 out of 10 for back and stomach sleeping.
The Titan Plus Luxe Mattress is 13 inches tall, which my tall husband appreciates.
As a taller person, another thing my husband prefers about the Titan Plus Luxe is its 13-inch height, which is noticeably more than our previous memory foam mattress. Of course the full height of your bed is also dependent on the frame or base, but the extra few inches of the Plus Luxe make getting in and out of bed more comfortable for him.
The Titan Plus Luxe is a bed-in-a-box mattress, so it's delivered magically folded in half and rolled up, wrapped in plastic, in a manageable-size package. While the size is convenient and easy to get through hallways and upstairs, it is still quite heavy and may need two people to carry and maneuver it. (The brand says it weighs between 80 to 150 pounds depending on the size you choose.)
The packaging and delivery did leave a little to be desired, though. It showed up on my porch with the cardboard box completely falling apart. There was nothing protecting the mattress inside the box aside from plastic wrap, and it was exposed in multiple areas. I'm actually shocked the mattress wasn't damaged at all during shipping. It was easy to unpack and it basically unrolled itself once the plastic was removed. It had to sit to expand and off-gas for 24 hours, and it did have a bit of a chemical odor while doing so.
The Titan Plus Luxe Mattress after unboxing and unrolling.
As a big-and-tall side sleeper, my husband was pleasantly surprised at the plush cushioning of the Plus Luxe, as it effectively cradles all pressure points. And as a sometimes side sleeper, I have to agree—I haven't experienced any aches and pains from sleeping on this mattress. Another one of our testers reports that the Titan Plus Luxe 'felt comfortable' and that she 'didn't feel any discomfort in the target areas.' 'You slightly sink in without misalignment,' she says. Our testers scored it a 9 out of 10 for overall pressure relief.
While the brand notes that the mattress' cover contains an infusion of cooling gel, neither my husband nor I have found it particularly cooling. The mattress itself is not cool to the touch, and we've both had nights during which we've felt sweaty or had to kick covers off while we sleep. I should note that during testing, we've been sleeping with cooling bamboo sheets and a silk-filled comforter that is made to be cooling for hot sleepers.
If you're naturally a hot sleeper and are more comfortable with specifically cooling products, I recommend upgrading to the optional GlacioTex cooling cover (for a little over $100) that uses PE fibers that absorb body heat and wick moisture away from your skin.
Having slept on memory foam for years before trying the Titan Plus Luxe, we feared that the mattress wouldn't isolate motion as well as our previous one. This is the first hybrid mattress we've owned, and we're pleasantly surprised by how well it performs. We both tend to be restless sleepers, tossing and turning throughout the night. We have both managed to sleep through any movement from each other, to wake up feeling rested. I'm a lighter sleeper than my husband, though, so I still usually wake up if he gets out of bed and back into it during the night.
The Titan Plus Luxe is specifically designed to be supportive for heavy sleepers—the 'big, tall and powerfully strong,' according to the company. The layer of 900 coils offers plus-size support, while the comfort layers make sure there is still a little sink and body contouring. As a mostly stomach sleeper, I haven't noticed any sagging or lack of support for my spine, and our group of testers agree. One tester commented that while the mattress itself is firm and supportive enough for stomach sleeping, the soft, pillowy cover has enough give that his stomach was comfortable pressing into it.
My husband, who sometimes sleeps on his back, says that the mattress has 'a great balance of firmness and give.' He adds, 'Your hips sink into the surface batting while the rest of your body floats. This is a great mattress for back sleepers.'
As for edge support, the sides are nice and strong, so you can roll around on the mattress and not feel as if you might fall off. One tester says, 'There was no sinking feeling when I shifted. And as I changed positions, I did not feel any change in support. The center of the bed felt as supportive as the edge.'
The Titan Plus Luxe Mattress offers a medium feel and sturdy edge support.
Maybe because our last mattress was memory foam, we haven't felt any issues with movement on the Plus Luxe. Unlike memory foam, where you can sometimes feel sunk in or stuck, we both feel firmly 'on top' of this mattress. The majority of our testers scored its edge support at least an 8 out of 10, with one noting, 'I found it quite easy to move in, but not a complete ease that you would get with a solid firm mattress.' Testers agreed that although it's easy to shift around on, the Titan Plus Luxe is not a bouncy mattress where it's completely effortless.
Titan is owned by Brooklyn Bedding, which was founded by two brothers, John and Rob Merwin. John Merwin is the CEO of 3Z Brands, which is the parent company of not only Brooklyn Bedding, but also Helix Sleep, Nolah, Birch, Leesa and Bear Mattress. If buying a mattress made in the U.S. is important to you, you'll be happy to learn that all of these mattresses are designed and assembled in Phoenix, Arizona.
The whole line of Titan mattresses is designed for the plus-size sleeper. Titan offers a 5% discount to people in certain professions, particularly those in the medical field, the military, first responders, educators, as well as students.
Titan ships all orders via FedEx, for no extra fee. The mattresses are delivered folded and rolled, in a box. Note that once you remove the plastic and the mattress unrolls and decompresses, it can take 24 hours to be fully ready to use.
Once your mattress is ready for you, you have plenty of time to decide if you made the right purchase. Titan offers a trial period of 120 nights, although you can't return the Plus Luxe until you've given it a chance for at least 30 nights. But if you do decide you're unhappy with your mattress, all you have to do is email the company to get it picked up and removed, and your return processed. Note that there is a $99 return fee.
Every mattress purchase from Titan comes with a limited lifetime warranty, providing you bought it directly from the company or from an authorized retailer. Note: You must have your receipt for proof of purchase.
The warranty covers defects in materials and workmanship for as long as you own the mattress. For the first ten years of ownership, the company replaces your mattress at no charge after a warranty claim. During years 11 to 15, a replacement costs 50% of the then-current retail price of the mattress. A warranty claim during years 16 to 20 costs you 60% of the then-current price. And if you submit a warranty claim after 20 years, you're responsible for 75% of the then-current retail price.
Titan offers two mattress models in addition to the Titan Plus Luxe.
Titan
Forbes Vetted
Forbes Vetted ratings are based on thorough evaluations by our editorial team to help you choose the best products with confidence.
This is the basic hybrid model from Titan and is rated a 9 out of 10 firmness by the brand. We found it to feel extra firm, and named it the best extra-firm mattress for heavy people. It features five layers of construction to provide comfort and support, and is also available with the optional GlacioTex cooling cover.
Titan
Forbes Vetted
Forbes Vetted ratings are based on thorough evaluations by our editorial team to help you choose the best products with confidence.
The Titan Plus Elite is the top of the line of Titan mattresses. It has a medium-firm feel and Forbes Vetted editors picked it as the best mattress for heavy people with shoulder pain. It's super supportive and features an extra layer of microcoils to provide extra pressure relief for sore joints. Unlike the other two mattress models from Titan, the GlacioTex cooling cover comes standard with the Plus Elite.
Although the Titan Plus Luxe is marketed specifically toward plus-size sleepers who weigh more than 250 pounds, I think its appeal is broader than that. Anyone who shares a bed with a larger or heavier person—or even who co-sleeps with a brood of larger-size dogs—can benefit from the support, motion isolation and durability provided by a Titan mattress. Over the month we've been testing the Plus Luxe, we haven't experienced any major sleep disturbances or any discomfort or pain from the mattress. I've even noticed a decrease in tossing and turning, personally. Some mornings, I've felt like I woke up in the same position I fell asleep in.
However, we do wish that we'd gotten the optional GlacioTex cover, since we've both felt hot during the night and woken up perspiring or having to kick off the covers. So if you're a hot sleeper or share the bed with someone who overheats easily or experiences night sweats, we highly recommend the cooling cover.
My husband and I have been sleeping on the Titan Plus Luxe for a little longer than a month. Where we live, the season has been changing from late winter to early spring, and our climate-control settings and bedding changes have reflected that. We've taken note of how supported we feel, whether we felt hot or cold, if our movement wakes each other up, whether the edge support assists with getting up or sitting on the edge, and the pressure relief we experience.
I'm a commerce editor at Forbes Vetted, where I cover the mattress and sleep category as well as home and kitchen, tech and gear. I've been testing and reviewing sleep and bedding products for about four years. I've recently covered the best comforters for hot sleepers, air quality and sleep and the best firm mattress toppers for Forbes Vetted.
What Is The Difference Between The Titan Plus, The Titan Plus Luxe And The Titan Plus Elite?
All three Titan mattresses are hybrids and are specifically constructed for heavier, plus-size sleepers. The Titan Plus is the firmest of the three and is constructed with four layers and is just over 11 inches thick. The Plus Luxe is made with five layers, has a medium feel and is 13 inches thick. The Plus Elite features six layers of support and comfort (including a layer of microcoils the other two mattresses lack), a medium-firm feel, is 14.5 inches thick, and comes with a plush pillow top and a GlacioTex cooling cover.
Do Heavier People Need A Firmer Mattress?
Yes, generally, people who weigh over 250 pounds should sleep on a firmer mattress built with extra support. A more supportive mattress can keep the bed from sagging prematurely and ensure proper support and spinal alignment throughout the life of the mattress.
What Is The Weight Limit For A Mattress?
Not every mattress has the same weight limit. Check with the manufacturer to learn the recommended weight limit for a specific mattress. Sleepers weighing over 250 pounds should seek out mattresses made for larger bodies.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Joshua Jackson in custody battle with his ex-wife over daughter's schooling
Joshua Jackson in custody battle with his ex-wife over daughter's schooling

News24

time34 minutes ago

  • News24

Joshua Jackson in custody battle with his ex-wife over daughter's schooling

The ink has barely dried on Joshua Jackson and Jodie Turner-Smith's divorce papers, and already the exes are locked in a bitter legal dispute over their shared parenting arrangement. The Doctor Odyssey star has filed an emergency custody review, claiming his ex-wife enrolled their five-year-old daughter, Juno, in a new school without his consent. In the documents, obtained by People magazine, Joshua (46) alleges that Jodie (38) believes, 'it's no big deal to force Juno to start over with a new school'. He also complains that the new school is 45 minutes away from his home, making regular drop-offs and pick-ups nearly impossible for him. However, Joshua's concern goes beyond the school change itself. 'Jodie is attempting to create a scenario where Juno travels with her rather than attending a traditional school,' he claims. The Dawson's Creek star wants the court to order that their daughter remains in her current school in Calabasas, in Los Angeles, for the upcoming academic year. He also wants it stipulated that both parents must agree before any future school changes can be made. View this post on Instagram A post shared by THE AGENCY: CENTRAL INTELLIGENCE (@theagency_sho) Joshua and Jodie met at a 2018 party hosted by R&B singer Usher. They married in secret a year later before welcoming Juno in April 2020. In October 2023, the British model and actress filed for divorce on the grounds of 'irreconcilable differences'. Joshua recently told USA Today that he believes Jodie is attempting to change their daughter's schooling so there is more flexibility for Juno to accompany her when she needs to travel for work. READ MORE| 'I don't think of it as a failure' – Jodie Turner-Smith on divorcing Joshua Jackson He says he thinks maintaining educational stability is important for their daughter's well-being during her formative years – something he didn't experience as a child actor. 'I started acting at a young age. I have spent a lot of time with on-set or on-location tutors,' he said. 'Even in the best case, it cannot begin to provide a child with the same nurturing and enrichment, peer relationships and social skills that a classroom and school community environment provides.' He added that Juno has already endured a lot of changes, from their divorce to her home burning down during the LA wildfires in January, so she doesn't need any more turmoil. 'Unnecessary school change cannot be in her interests.' Jodie is yet to speak publicly on the matter. Despite their legal woes, it seems they're both moving on with their lives. View this post on Instagram A post shared by Joshua Jackson (@vancityjax) Jodie currently stars in The Agency as Dr Sami Zahir, an academic who becomes romantically involved with an undercover CIA agent. Describing her role she says, 'I love playing a dark-skinned Sudanese woman speaking Arabic on this show. I believe it's one of the most beautiful languages on this planet and I hope that Arabic-speaking people feel represented.' She is also set to be filming in London throughout next year. Meanwhile, Joshua is gearing up to return to his home in LA, which had to be rebuilt after being destroyed in the wildfires.

Here's How Trump Made An Estimated $1 Billion On Crypto
Here's How Trump Made An Estimated $1 Billion On Crypto

Forbes

time35 minutes ago

  • Forbes

Here's How Trump Made An Estimated $1 Billion On Crypto

Donald Trump is cashing in on crypto. Over the last nine months, beginning slightly before the election, he has stirred up new ventures, new coins, new noise. All of it makes the president money, but how much? About $1 billion, according to Forbes' calculations, lifting his net worth to an estimated $5.6 billion. Crypto has done more than just make Trump richer—it has also provided liquidity that the president desperately needed. A year ago, he was short on cash, with about $400 million on his balance sheet and more than $500 million in legal judgments against him, the vast majority from a fraud case he lost (and is currently appealing). Now, however, Trump holds roughly $900 million of liquid assets, about half of which come from crypto ventures. There are hundreds of millions, perhaps billions, more on the way. World Liberty Financial, one of Trump's ventures, is only just beginning to ramp up. Meanwhile, his memecoin, a nonsensical cryptocurrency that landed right before the inauguration, is beginning to release unlocked tokens to Trump and his partners. So far, they've gotten an estimated 8% of their allotment. With the other 92% still coming, it's little wonder why the president is doing things like holding a private dinner for people willing to purchase his cryptocurrency. 'The team that's helping him is actually pretty savvy,' says Jeff Dorman, the chief investment officer at digital-asset firm Arca. 'They know that you have to continue to add features to give it value.' In other words, the dinner that scandalized Washington may have only been an appetizer. Crypto insiders are now speculating about what Trump might offer his investors next. 'The Trumps opened up a new club in D.C.—maybe you get exclusive access there,' suggests Dylan Bane, an analyst with the crypto firm Messari. 'Maybe you get some kind of access to Mar-a-Lago. You know, any of the Trumps' hotels or resorts or golf courses—maybe you get access there. Maybe you get special rights to invest in other Trump ventures. … The possibilities are endless.' Especially with a president who has so few qualms about using power to turn a profit. Trump's entry into crypto started with absurdity. 'MAJOR ANNOUNCEMENT!' he posted in December 2022 on Truth Social, another business that allows him to capitalize on politics. 'My official Donald Trump Digital Trading Card collection is here!' An image embedded in the post showed Trump dressed as a superhero, a red-white-and-blue cape over his back and a gold title belt around his waist. 'GET YOUR CARDS NOW!' he wrote. 'Only $99 each!' Even Trump's most ardent supporters sneered. 'Sheer insanity,' said former White House deputy assistant Sebastian Gorka. 'I can't do this anymore,' added onetime strategist Steve Bannon. Digital-asset obsessives, however, loved it. They snapped up $4.4 million of the cards in a day, leading to additional rounds of sales. Trump, who had a licensing deal to shill the nonsense, received at least $7 million in cash and crypto. He also came away with something more valuable—an understanding that crypto, an industry he had previously mocked as 'highly volatile and based on thin air,' could provide him with truckloads of money. Leading up to the 2024 election, Trump launched another endeavor, World Liberty Financial, taking to Truth Social to unveil the decentralized-finance project. 'I promised to Make America Great Again, this time with crypto,' he declared. '#WorldLibertyFi is planning to help make America the crypto capital of the world!' Or, at least to make Trump a few bucks. The project started by hawking a bunch of tokens that promised no share of future profits. A 'gold' paper detailed why the tokens were a good deal—at least for Trump. After $30 million of token sales, Trump's company would apparently keep 75% of everything else. Few people showed up to buy the tokens initially. Then Trump won the election, and a crypto hypester named Justin Sun, who happened to be facing charges from the Securities and Exchange Commission, shelled out $30 million, setting up Trump to receive a cut of every other dollar invested in the tokens. Sun announced another $45 million investment on Jan. 19, one day before Trump reclaimed the presidency. Others joined in, eventually buying a total of $550 million worth of tokens, pushing an estimated $390 million in Trump's direction. The president walked away with $246 million after taxes, according to Forbes' calculations. Days before he assumed office, Trump announced a new memecoin, $TRUMP, with fine print warning buyers that it was 'not intended to be … an investment opportunity.' Lots of people invested nonetheless, allowing Trump and his partners to shake loose $350 million in trading fees and dollar-tied crypto, according to the firm Chainalysis. Trump's exact stake in that venture remains unclear. If Trump took 90% of the money flowing to him and his partners, similar to how he set up Truth Social's parent company, he could have received a $315 million windfall. That's about twice as much as Trump's entire real-estate empire generated in operating earnings during the most profitable year of his first term. The crypto industry dumped well over $100 million into the 2024 election, recognizing that its borderless currencies were, in fact, very reliant on government decision-making. By releasing his own memecoin, Trump signaled that he had no plans to police the party—and, in fact, wanted to be at the center of the revelry. Mania spread through the nation's capital, with a crypto ball inside the Andrew W. Mellon Auditorium leading up to the inauguration, attended by industry luminaries like Coinbase chief executive Brian Armstrong and cultural icons like Snoop Dogg. 'It's time to celebrate everything we stand for,' posted the president-elect, 'WINNING!' Trump's estimated $315 million memecoin haul, it turned out, was just the beginning. The president and his partners initially released 200 million tokens, but they structured things so they would eventually receive another 800 million down the road. Locked up out the outset, those coins began to unlock in mid-April, boosting the president's net worth. So far, Trump and his partners have freed up an estimated 64 million tokens, or 8% of their eventual stash. Trump's memecoin is currently trading at $11, which would suggest that the recently unlocked tokens are worth roughly $700 million. But industry insiders have questions about whether someone—Trump or anyone else—could sell 64 million tokens for that much money, given that there may not be enough interest to buy all of it. One way of measuring the size of the market is to look at the total value of the 200 million coins released at the outset, which are now worth a cumulative $2.2 billion. To account for possible dilution, Forbes divided that $2.2 billion market cap by the estimated 264 million tokens that can now be freely traded, yielding an implied value of $525 million for the recently unlocked tokens. Tack on a 10% discount, as Forbes typically does for assets with questionable liquidity, and the stash might be worth $475 million. If Trump owns 90%, his personal holdings would amount to roughly $430 million. More than $3 million of additional tokens unlock every day. Amid all this financial complexity, it can be easy to miss what Donald Trump is really selling: the presidency. After all, before he won the 2024 election, his memecoin did not exist and World Liberty Financial looked about as promising as Trump Steaks. But roughly a month ago, Eric Trump, who runs the Trump Organization while his dad serves in office, took the stage at a conference in Dubai. Zach Witkoff, whose father Steve Witkoff testified on the president's behalf at his fraud trial and now serves in his administration, leaned back in a chair next to Eric. Interviewing the two heirs on stage was Justin Sun, the mogul who pumped money into World Liberty shortly after the election. Facing a crowd of crypto enthusiasts, the moment marked something of a coming-out party for World Liberty Financial. The venture had recently launched a stablecoin named USD1. Like other stablecoins, USD1 ties to the dollar and allows investors to move in and out of cryptocurrencies without worrying too much about volatility. It's not clear what USD1 offers that is unique relative to other stablecoins, other than its connection to the president. 'Everybody can mint a stablecoin,' explains Matt Zhang, the founder of digital-asset firm Hivemind. 'The difficult part is how you drive adoption.' For Trump, a man who has always had a knack for drawing a crowd, stablecoins are easy money. Investors hand over dollars and then issuers, like World Liberty, create a blockchain-based digital version and typically invest the proceeds in Treasury bills, as a reserve. However, unlike banks that offer interest on deposits, stablecoin issuers often keep all the income they make from investments like Treasurys. Thus, the more people Trump gets to use his new stablecoin, the more money his World Liberty earns. 'We have been through the amazing journey,' smiled Sun, who spent his early years in China and picked up some English watching 'The Apprentice.' 'What's the next?' Witkoff made an announcement: a firm created by the president of the United Arab Emirates planned to use the Trump family coin to make a $2 billion investment in Binance, a major crypto exchange (that was also facing SEC charges, which the commission dropped last week). The total market cap of Trump's stablecoin now measures $2.2 billion. If World Liberty can earn 4% in interest annually, it will bring in about $90 million. It doesn't take a conspiracy theorist to wonder if there's some sort of corrupt deal going on. 'You don't need to use a specific stablecoin—like $1 is $1,' says Bane, the analyst. 'So if you do use one, there's probably an underlying motive.' Collecting tribute provides nice cash, but it's not the most transferrable business model. However, if World Liberty were valued similarly to other stablecoin issuers, it might be worth roughly $125 million today. Assuming the Trump family, which appears to control a 60% stake, splits its share in the same way it divvied up its old D.C. hotel, the president's personal interest could be worth as much as $60 million. World Liberty Financial, the Trump Organization and the White House did not respond to a list of questions about the president's crypto endeavors. Last month, however, Press Secretary Karoline Leavitt rebuked a journalist who suggested there might be something toxic in his cocktail of business and politics. 'It's absurd for anyone to insinuate that this president is profiting off of the presidency,' Leavitt declared. 'This president was incredibly successful before giving it all up to serve our country.' In fact, the president didn't give it all up. He did just the opposite. He maintained ownership of his old business empire while creating new ventures to capitalize on his second term. Keeping the party raging will require some salesmanship. That's good news for the Trump family, which mastered the art of promotion generations ago, when Donald's father Fred figured out how to use newspapers to conjure up excitement for real-estate projects. The crypto landscape is full of promoters with tricks for propping up tokens, such as handing out free crypto by surprise. Because Trump and his partners are set to control 800 million of the eventual 1 billion $TRUMP memecoins, they could certainly afford to give away a handful of tokens as a way of stoking interest. World Liberty Financial, in fact, said Wednesday that it doled out $4 million of USD1. But Trump, the greatest salesman in American history, can also offer one-of-a-kind prizes, like the gala dinner for his top memecoin holders. 'I don't think there's ever been a big, formal dinner of community members just for holding tokens,' says Bane. 'That's unprecedented.' Ethics aside, there's some business genius to all of this. As Dorman, Arca's chief investment officer, sees it, people buy things for three reasons: (1) future profits, like a cash-flowing business (2) utility, like a hunk of steel and (3) coolness, like a baseball card. At the outset, Trump's coin seemed dependent on the 'cool' factor. But by hosting a dinner, Trump added some utility to his coin. The more goodies Trump offers, the more his coin begins to look like a real investment. 'If you start adding utility functions and financial functions, then you can no longer really call it a memecoin,' Dorman says. 'This is the first memecoin of any substance that has tried to do stuff like this.' Anyone familiar with how political campaigns raise money knows that some people are willing to pay hundreds of thousands, maybe even a million, to have dinner with a politician. In cryptoland, where absurdities pile on top of each other, investors are evidently willing to hand over multiple millions for such perks. Such an obvious scheme of self-enrichment draws plenty of negative coverage. But Trump has long benefitted, in both politics and business, from a willingness to do things that would embarrass almost anyone else. The crypto community, or at least a sizeable portion of it, couldn't care less about the moral issues embedded in all of this. In fact, the belief that Trump regards ethics as little more an annoyance might actually prop up the value of his crypto ventures. If people think Trump operates with no boundaries, they might dream up all sorts of potential benefits they could receive for buying the president's crypto. Will the believers actually reap big returns on their investments? 'The gala is a high bar to pass,' says Bane. 'But, you know, it's possible. Like, it is the Trumps, right? They're kind of sensational people.'

2 Recession-Proof Stocks to Buy and Hold
2 Recession-Proof Stocks to Buy and Hold

Yahoo

time44 minutes ago

  • Yahoo

2 Recession-Proof Stocks to Buy and Hold

Even amid an uncertain economic environment, reliable companies can be found. Zoetis helps people care for pets, which many consider as honorary family members. HCA Healthcare offers services in high demand, regardless of economic conditions. 10 stocks we like better than Zoetis › President Trump's trade policies are sparking concerns about a potential recession. Though it's hard to predict an upcoming economic downturn, it's never a bad idea for investors to buy shares of companies that can perform relatively well even in bad times. These corporations often have robust underlying businesses built to deliver consistent results and superior returns over the long run. Here are two great examples for investors to consider: Zoetis (NYSE: ZTS) and HCA Healthcare (NYSE: HCA). Zoetis, a leading animal health company, has faced some challenges over the past year. The company's recent financial results weren't great, and it is dealing with increased competition for some of its growth drivers, including Apoquel, a medicine to treat allergic itch in dogs. However, as Zoetis points out, there is significant whitespace in this niche. It estimates that 13 million dogs are eligible for the medicine but aren't on any prescription, and another 7 million are undertreated. The company currently treats 12 million dogs with Apoquel and Cytopoint, a similar medicine. Although Zoetis markets products for livestock, poultry, and other animals, the company's work with pets, particularly cats and dogs, is one of the primary reasons it can survive a recession relatively unscathed. People view their pets as family members and are more than willing to pay a significant amount to ensure they are well cared for. The increased humanization of pets should also be a significant long-term growth driver for Zoetis, a trend that is particularly prevalent among younger generations, who are less likely to have children than older ones. It might be pushing it to say that pets are the new kids, but it's not too far from the truth for many pet owners. The rest of Zoetis' business grants it significant diversity. The animal health leader generally grows its revenue at rates faster than the industry average, something it has been able to do for a while, despite competition, through the continuous development of newer medicines. Two of its more recent important approvals, Solensia and Librela that treat osteoarthritis pain in cats and dogs, respectively, are becoming key growth drivers, too. So, despite being slightly in the red over the trailing-12-month period, Zoetis is well-equipped to handle a recession if one is coming, while delivering strong returns in the long run. Lastly, the stock is also an excellent pick for income seekers despite its unimpressive forward yield of 1.2%. Zoetis has increased its payouts by 502% in the past decade. Whether it's for dividends or growth, the healthcare specialist is a great option. HCA Healthcare's business remains in high demand even in recessions. The company is a leading hospital chain in the U.S., and even during economic downturns, people still require critical medical care. True, some procedures performed in the company's facilities are optional. Even for those that aren't, patients may sometimes postpone them when things get tough. So, there will be an impact on the company's results, but it should be fairly minimal. Over the past year, the company has faced another source of headwinds. Various natural disasters, including hurricanes, impacted its financial results in some areas, resulting in lower revenue than anticipated. Still, HCA Healthcare continues to deliver decent updates. In the first quarter, the company's revenue increased by a modest 5.7% year over year to $18.3 billion. Its earnings per share came in at $6.45, up 8.8% compared to the year-ago period. Despite this headwind, HCA Healthcare's long-term prospects are attractive. An aging population that will require more medical care should lead to increased spending on precisely the kinds of services it offers. HCA Healthcare has also deepened its relationships with physicians, patients, and third-party payers over time, partly through the adoption of more services. It would be challenging for any newcomer to seriously challenge HCA Healthcare, considering the ecosystem it has already built, which arguably grants it a network effect. Although there is competition, HCA Healthcare has generally increased its market share over the past decade. The stock should continue delivering superior returns long after the next recession hits, whenever that happens. Before you buy stock in Zoetis, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Zoetis wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $668,538!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $869,841!* Now, it's worth noting Stock Advisor's total average return is 789% — a market-crushing outperformance compared to 172% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 2, 2025 Prosper Junior Bakiny has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Zoetis. The Motley Fool recommends HCA Healthcare. The Motley Fool has a disclosure policy. 2 Recession-Proof Stocks to Buy and Hold was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store