Plant-based Supplements Market to Reach USD 42.27 Billion by 2030, Fuelled by Personalized Wellness Trends and Rising Global Demand
Delray Beach, FL, June 12, 2025 (GLOBE NEWSWIRE) -- According to a recent research report published by MarketsandMarkets titled "Plant-based Supplements Market by Product Type, Supplement Form, Age Group, End-use, Distribution Channel, and Region – Global Forecast to 2030," the global plant-based supplements market is projected to grow from USD 27.52 billion in 2025 to USD 42.27 billion by 2030, at a CAGR of 9.0%.
Driven by the surging demand for personalized wellness solutions, the plant-based supplements industry is evolving far beyond traditional multivitamins and protein powders. Consumers are now turning to supplements designed for targeted health outcomes such as mental clarity, stress reduction, hormonal balance, and weight management. As a result, the market is seeing the emergence of diverse formats—including powders, gummies, and capsules—and a preference for products with transparent labelling, science-backed claims, and sustainably sourced ingredients.
Consumer Trends Powering Growth
The shift toward plant-based lifestyles is becoming mainstream, with clean-label products and natural remedies gaining traction over synthetic alternatives. The rise of direct-to-consumer (DTC) brands, e-commerce, subscription models, and influencer-led marketing strategies are further driving consumer engagement and loyalty. Additionally, widespread availability in pharmacies, health food stores, and supermarkets is enhancing accessibility and reinforcing the market's expansion.
Protein Supplements Dominate Product Segment
Among product types, protein supplements continue to capture a major share of the market. Consumers are increasingly seeking plant-based protein sources such as pea, rice, hemp, and soy, which are perceived as cleaner and more allergy-friendly alternatives to animal-based proteins. Enriched with essential amino acids and tailored for sports nutrition and active lifestyles, these protein options are particularly popular among health-conscious flexitarians, vegetarians, and vegans.
Adults Drive Majority Consumption
Adults aged 18–64 represent the largest age segment driving demand. This group prioritizes immune support, energy levels, stress management, and overall health—often through clean, chemical-free supplements. The prevalence of lifestyle-related conditions such as obesity and diabetes has also prompted this demographic to embrace plant-based nutrition as a preventive and sustainable health strategy. Increased internet usage, health education, and digital purchasing habits among adults further support market momentum.
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Asia Pacific: Fastest-Growing Region
The Asia Pacific region is forecasted to be a major growth hub for the plant-based supplements industry. Led by China, India, Japan, and Australia, this region benefits from growing health consciousness, a large vegetarian population, and rising disposable incomes. In particular, probiotics are showing explosive growth, with Asia Pacific accounting for 42% of global probiotic supplement sales in 2023. This reflects a growing consumer emphasis on digestive health and a rising appetite for functional, plant-derived products.
Key Market Players
The report features profiles of prominent industry players shaping the global plant-based supplement landscape, including:
Nestlé (Switzerland)
Abbott (US)
Glanbia PLC (Germany)
Otsuka Holdings Co., Ltd. (Japan)
Herbalife Ltd. (US)
H&H Group (China)
Jamieson Wellness Inc. (Canada)
NOW Foods (US)
The Schwabe Group (Germany)
Gaia Herbs Farm (US)
Nordic Naturals (US)
ProCaps Laboratories, Inc. (US)
Sunwarrior LLC (US)
Nutrex Hawaii (China)
Navitas Organics (US)
Explore Emerging Adjacent Markets
Dairy Alternatives Market
Meat Substitutes Market
Cultured Meat Market
Wheat Protein Market
CONTACT: About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Rohan Salgarkar MarketsandMarkets™ INC. 1615 South Congress Ave. Suite 103, Delray Beach, FL 33445, USA: +1-888-600-6441 Email: sales@marketsandmarkets.com Visit Our Website: www.marketsandmarkets.comSign in to access your portfolio
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