Hallmark teams up with Buffalo Bills for this year's football Christmas rom-com
Hallmark teams up with Buffalo Bills for this year's football Christmas rom-com Get ready, Bills Mafia. Filming on 'Holiday Touchdown: A Bills Love Story,' will kick off later this year, with the entire movie being shot in and around Buffalo, New York.
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Get to know the hunks of 'Finding Mr. Christmas'
USA TODAY reporter Erin Jensen talks to some of the cast from the Hallmark's reality show 'Finding Mr. Christmas."
First it was a Kansas City Chiefs love story. Now it's time for the Buffalo Bills to find their happily ever after in the world of Hallmark.
Hallmark announced on Thursday that it's collaborating with the National Football League and Skydance Sports once again "on the heels of its winning partnership last year." They're putting together a Christmas special called "Holiday Touchdown: A Bills Love Story."
The network said the new movie will premiere during the "GOAT of festive films, Hallmark Channel's 16th annual Countdown to Christmas," adding that last year's inaugural collaboration for "Holiday Touchdown: A Chiefs Love Story" was cable television's most-watched movie of the year.
While details about the plot and cast will be announced at a later date, Hallmark said production will kick off later this year and the film will be entirely shot "at locations in and around Buffalo, New York, including (the) iconic Highmark Stadium, which is making its last stand as the Bills home field in the upcoming 2025 NFL season."
'Go Bills'
Buffalo Bills safety Damar Hamlin expressed his excitement about the upcoming film in a social media video shared by the Hallmark channel.
'We have big news today," he says. "Hallmark Channel and the NFL have selected the Buffalo Bills in the 2025 'Countdown to Christmas' movie draft. Stay tuned this holiday season."
Hamlin said he's excited to celebrate the team, their fans and gave a shout-out to Bills Mafia, as the Bills fandom is known, and their "shared love for football and Hallmark Christmas movies."
"Go Bills. Let's go,' he added.
Movie will be 'filled with heart, family'
Buffalo Bills Chief Operating Officer Pete Guelli said in a statement that the team was "honored" to "participate in this amazing project that will showcase two powerful brands – Hallmark and the Buffalo Bills."
'This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform," Guelli added. "It is a privilege to be part of this project, and we hope this film will be a hit during the holiday season!'
Hallmark said it has extensive plans for the film and its release with "fan activations, unique co-branded merchandise, and on-air, social, and digital promotion," to engage "audiences both on and off the field."
Last year, Hallmark had released 'Holiday Touchdown: A Chiefs Love Story' based on the Kansas City Chiefs, with Jason and Travis Kelce's mom, Donna Kelce, also making a special appearance.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@gannett.com and follow her on X and Instagram @saman_shafiq7.
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