27 Superior Beauty Products From Sephora You'll Try Once And Never Go Back

Buzz Feed

30-01-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Time for you to level up your beauty game.
1. A color-correcting treatment that has SPF, can help reduce redness and even out your skin tone. Who needs foundation when you have this?
Sephora
Promising review:"Literally a game changer. A little goes such a long way and it makes my skin look amazing. I don't like to use foundation and this evens my skin tone AND has SPF?? 10/10 recommend." — enrs
2. A pH-balancing toner because it will help soothe redness and hydrate your skin. It's made with hypochlorous acid (which is naturally produced in the body) that can help any stressed-out skin.
Sephora
Promising review:"I really love this product! I originally purchased the mini for a trip to a super hot and humid climate, and it was a lifesaver for keeping my breakouts at bay. Normally, with the amount of sweating I did, I would have broken out much worse, but with this product, I was able to spray it throughout the day when I was feeling too oily. As a bonus, when I sprayed it and there was a slight breeze, it cooled me down!" — Madeline2021
3. A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and *soo* pretty.
Sephora
I use this blush on a daily basis, and it's everything to me. It's super pigmented and blends out like a dream. Silky, smooth, and lightweight — what more could you want? It is also buildable for those who are blush lovers or blush newbies. BTW, it lasted on my cheeks during unpredictable NYC weather year-round.
Promising review: "This is such a gorgeous blush! It's really pigmented, so a little goes a long way. It gives the most beautiful flush, but it's buildable if you want a more intense pop of color." — minnimalist
4. A mini leave-in hair mask for helping reverse damage in less time than it takes you to consider a life without bleached hair. This product can also help give your hair some softness, smoothness, and bounce.
Sephora
Promising review:" This has really made a difference in my hair. Possibly more than any mask I've ever used. It's a whole lot easier, more streamlined, and easier to use than Olaplex, which appeared to dry my hair out. Cheaper, too, if you consider the price of each Olaplex product. I'm about to order a new one. Mad props for having small sizes to try out, as well." — rilrrn
5. A peeling gel that'll help remove skin's impurities, including dead skin cells. To use, apply it on dry skin, massage it into your face, and rinse it off with water.
Sephora
Promising review:"Results seen after first use, and they keep getting better! The best exfoliating product I've ever used. The amount of dead skin cells that sloughed off during the first treatment was ridiculous. No irritation or redness afterward. Left my skin feeling super soft and smooth. A fantastic buy!" — MagsOG
6. A viral lip butter balm because your chapped lips deserve some TLC. You'll love that this uses shea and murumuru butter, which will help moisturize, soothe, and condition your lips, making them perfectly kissable just in time for Valentine's Day.
Sephora
I actually have many flavors of this because I love it. Each of these smells and tastes so good and gives my lips a glossy look while also making them feel nourished.
Promising review:"I have very dry, chapped lips in the winter. I've tried different products that haven't worked and end up leaving my lips more chapped and dry. It works; it's expensive, but I think it's worth it if I use it up. The packaging is so cool." — mattysgirlxo
7. A daily face cream to renew your skin and help with your skin's barrier. It uses ingredients like hyaluronic acid, peptides, and ceramides to help hydrate and plump your skin.
Sephora
Promising review:"This cream is a great moisturizer. It feels luxurious on your skin, if that makes sense. It goes on smoothly and leaves the skin feeling plump and not oily at all, which surprised me because I have oily skin. I've only tried it for a week and love how my face feels with it on. The price point is a bit high for what I'm used to, but I think this product is worth it!" — Thoney275
8. A Shiseido eyelash curler so your lashes look as long as your list of shows to watch this year. This was designed to curl every single lash, and reviewers say that it works so well, it's like ~magic.~
Sephora
Promising review: "Whoa. Just whoa. This curler is hands-down the best money can buy. I've tried a few different brands, and this one is by far the best. It's seriously like magic. I don't know how or why this one is so different, but it makes my lashes look so long. I'm so happy with my purchase." — MrsEb79
9. A frizz-fighting styling cream for helping to save hair all year long! Bonus: it has added ingredients that help protect your hair from harmful UV damage.
Sephora
Promising review:"This is the best curly hair product I've used in over 20 years of wearing my hair naturally curly. I have pretty standard 3a curls, and I have recommended it to people with barely wavy hair to super coily hair, and they all love it too. Perfect for air drying or for diffusing, it makes my hair have zero frizz, is lightweight, and you don't need to 'scrunch out the crunch' that much so you can use it and go out immediately without looking ridiculous. Once it dries, you just need to fluff the roots a little bit with your fingers, scrunch lightly depending on how much product you used and your hair texture, and you're good to go! Soft, voluminous, bouncy, shiny hair. Great scent too." — sarahwhitney
10. A color-safe shampoo to revive your hair from whatever damage you caused it post-break-up. It can help restore moisture and elasticity to your tresses, too.
Sephora
Promising review:"Wow...my hair hasn't been this happy in a long time!!! BUT THIS!!!! WOW! Makes me feel like a new woman! I get out of the shower, and my hair is ready to take on the world. It feels so soft and healthy it blew me away. I would highly recommend using the conditioner along with the shampoo; it makes a HUGE difference. I will definitely repurchase in bulk at the beauty supply store." — lannabananaa
11. A tube of Clinique's Almost Lipstick that'll be everyone's perfect shade. These sheer, glossy tints pair well with any look, and that's just magical.
Sephora
Promising review:"I'm not really a tinted lip balm kind of person. I could never find a shade that I actually liked on me, but this is actual magic! It's the only shade I've found that I actually like. Everything else I've tried comes off too pink for my liking. This gives me a 'my lips but better' kind of look." — Novice123
12. A serum to help you deal with dark spots, even out skin tone, and give your visage a subtle glow. Bonus: It uses vitamin C alternatives, making it sun-safe.
Sephora
Promising review:"I don't write reviews very often, but I have to write one for this product. I have struggled with dark red spots caused by hormonal and cystic acne — meaning, those deep pimples that don't scar, but the redness and color don't go away. I have used this serum for A WEEK, and these dark spots have already FADED. And I mean, FADED. I am THRILLED with this product, and it will be a regular in my routine forever. I love anything by Caudalie, but this stuff is magic." — PeytonShea
13. An exfoliating toner gentle enough to be used daily (yes, it does exist). It has soothing and exfoliating ingredients that'll have your skin thanking you.
Sephora
Promising review:"I love using The Ordinary Glycolic Acid Toner! It's been a game changer for my skincare routine, especially with helping to fade my post-acne marks. After consistent use, my skin feels smoother and more even, and the dark spots have noticeably lightened. It's gentle enough for regular use, yet effective enough to make a visible difference. Highly recommend it if you're dealing with post-acne pigmentation or just want brighter, clearer skin!" — alimka14
14. A bottle of Glow Recipe's Watermelon Glow Niacinamide Dew Drops Serum to make your skin glow like a disco ball. This can brighten and hydrate your skin, too.
Sephora
Promising review:"The watermelon niacinamide drops paired with the watermelon toner have literally cleared up 95% of my face in the past year. After my face wash, I apply these on my face and am done. It's gentle and did not cause any breakouts. The blemishes and rashes from my previous acne breakouts have cleared. Keeping it simple with these two and recommend everyone to at least try this, but don't overdo with more products." — SK1357
15. A lightweight illuminator you can use on its own, mixed into your skincare products, or blended into foundation to give you a glowing-from-within kind of look.
Sephora
Promising review:"THIS PRODUCT IS MY HOLY GRAIL. It is so amazing and leaves your skin so dewy, and I have tried quite a few bronzing drops but never re-brought — except for this one. I have bought two of these, and they also last so long — one bottle a year with daily use. If you're looking for a nice base and bronzing dewy look, THESE ARE IT!!!!" — Jessslays
16. A concealer to hide the fact that you spent all night reading instead of sleeping. Complete with medium coverage that can last all day long, this should be added to your collection ASAP.
Sephora
Promising review: "I had a lot of issues with major creasing from concealers under my eyes. This concealer has worked its magic and doesn't crease! It leaves a beautiful finish, and it does not look heavy under the eyes." — stephfredricksn
17. A jar of Tatcha's famous water cream moisturizer that'll keep your skin looking and feeling hydrated. I should also mention that it comes in refillable packaging!
Sephora
Promising review:"It has been more than a year since I've started using this product, and I'll never go back! The best watery cream texture that keeps the skin hydrated but nonsticky. ✨ It is my morning cream, and it mixes really well with sunscreen and leaves my skin moisturized all day long. The formula is amazing, and a small dot of product covers my whole face and neck. Worth every cent. 😍🩷🩷" — YourLittleMarie
18. An eyebrow gel for helping mask the damage you might have done when you were younger. All you have to do is lightly brush it through your brows in a sweeping motion, and you're good to go.
Personally, this has been a game-changing product for me. My brows are pretty unruly a lot of the time, and this is one of the few products that can tame them. It matches my brow color well and has lasted through humidity and storms.
Promising review:"Although learning to use any brow product is a pain, this one is easier. I lost my brows to chemo, but now I only have sparse brows. This gel thickens what I have, enough that I only need to add a couple of penciled-in hairs. The cool grey is good for gray hair, and my brows don't look overdone." — mascarasearcher
19. A honey-infused hair oil that'll make your locks feel super soft, hydrated, and smelling like sweet like honey. It's smooth frizzing as well!
Sephora
Promising review: "I know it's expensive but a little bit goes a long way, so the bottle will last a long time. Trust me I have thick long hair and I can only use a little. This stuff is amazing! People have been asking me what I've been doing differently with my hair since I started using this. I have never gotten this many compliments on my hair. This is a holy grail item. It helps with frizz, it makes my hair so soft and shiny, and it's great for styling. I use it on 80% dry hair before I use my Dyson Airwrap. Just so you know it does have a slight honey scent so if you are sensitive to fragrances this might not be for you. However, the scent goes away after you style your hair so it won't effect the smell of any perfume you wear. I am in love with this product and I never want to run out of it cuz it's that good!" — SoTru
20. An under-eye cream to help defeat dark under-eye circles. This formula utilizes caffeine and peptides to help keep your under-eyes looking refreshed.
Sephora
Promising review: "I've been using this product for about eight weeks now, and I am really starting to see a difference. When I first bought it, I was skeptical because I didn't see any changes the first few nights; now, there is a big difference. So happy with how this turned out!" — Juliaagudelo
21. A 3-in-1 styling cream rich in natural antioxidants like dragon fruit and prickly pair seed, which is just icing on the cake for this multi-use product. In addition to reducing frizz, it can help increase shine, tame flyaways, prep your hair for a blowout, and define curls.
Sephora
Promising review:"WOW. I love this stuff. For those gals who have thick, kinda awkwardly in-between wavy and curly hair texture that's frizzy and find it hard to get that effortless yet styled wavy look with your natural hair (you know what I'm talking about!), THIS is the stuff. And it doesn't make your hair feel greasy and heavy, and that's also a bonus. I love it." — kayleeirene
22. A lash-growing serum because who needs falsies when you have this in your pocket? It can make your lashes thicker and longer looking with just a few swipes.
Sephora
Promising review:"Before using this product my eyelashes were very sparse and had many small gaps in them. After using this product I can visibly see my eyelashes are thicker, fuller-looking, and stronger. I have gone through many tubes of this product and can't imagine my routine without GrandeLash serum in it! This serum immensely enhanced the look of my lashes, and I love it!" — Miranda236
Price: $36+ (available in three sizes)
23. A magical humidity and frizz-proofing product that will help-save your hair from humidity. It can last up to four shampoos and will leave your hair looking and feeling glossy and silky.
Sephora
Promising review: "I don't normally write reviews, but I just had to for this product. Definitely follow directions and use a lot!! The first time I used it, I didn't use enough, and there was no difference to my hair, so I saturated it the next time. Shiny after blow-drying but even better after straightening. Will be buying the bigger bottle soon!" — Sam0301
Price: $12+ (available in three sizes)
24. An Urban Decay waterproof eyeliner pencil with over 11,000 5-star reviews because it's everything!! It comes in every color you can imagine, from neutrals to pops of colors.
Sephora
Promising review:"This liner lasted ALL DAY out in the hot sun. I have hooded eyelids and maturing skin, and the liner didn't transfer and was a dream to glide on, color depositing evenly and richly with the first swipe." — Kimila
Price: $23 (available in five finishes and 33 shades)
25. A buildable luminous foundation promises to be super breathable, hydrating, and long-lasting — aka all the things I could possibly want.
Sephora
Promising review:"I have dry skin, and this stuff goes on AMAZING and lasts ALL DAY! I've been looking for a good foundation for forever and I'm so glad I took a chance on this stuff! It's super buildable as well, so you can go natural or all out! 10/10!!" — AlaynaJo15
Price: $44 (available in 30 shades)
26. A tube of Too Faced's Better Than Sex Volumizing & Lengthening Mascara to give you the look of fake lashes without the effort. Plus, this bb lasts forever and doesn't flake.
Sephora
Promising review: "BEST to-die-for mascara I've ever tried. I got the trial set a little under a year ago with five different mascaras in it and didn't even try the other mascaras lol. On the box, the stats don't lie! But seriously, my go-to mascara for life." — Ems2009
Price: $16+ (available in two sizes and two shades)
27. A peptide lip treatment because bestie, let's be honest, your lips need this rn. Plumping, hydrating, soothing, *and* softening, you might want to pick this up before your next date night!
Sephora
Promising review:"I have bought ALL OF THEM. Not because of overconsumption but because of how much I use it and how much I love this product! It does smooth out my lips, AND I've noticed it does make my lips look fuller. If you want a thick lip treatment for your lips that won't dry you out and constantly has to be reapplied, this is for you. I recommended this to my mom, my lab supervisor — literally everyone. It's the best, and I love it. The smell/scent that everyone talks about and says it's bad and blah blah blah — it's not even a strong scent." — 80sbrunnette
Price: $22 (available in three shimmer shades and two matte shades)
Reviews have been edited for length and/or clarity.