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The new alcoholic beverage for wellness lovers: Only 71 calories per can

The new alcoholic beverage for wellness lovers: Only 71 calories per can

7NEWS29-04-2025

If you're after a drink that isn't full of nasties, low in calories but still tastes delicious then look no further than Clean Collective.
Clean Collective has officially launched in the Australian market, bringing with it a bold new standard for health-conscious drinkers.
Founded by entrepreneurial duo Holly McGrath and Daniel Benoy, the brand is redefining the alcohol premix scene with a cleaner, healthier take on ready-to-drink beverages.
First making headlines in 2016 in New Zealand as the country's original 'better-for-you' premix, Clean Collective is now shaking up the Australian beverage aisle.
The inspiration behind Clean Collective was born from a personal struggle.
In their early 20s, Holly and Dan found themselves torn between maintaining active social lives and making healthier lifestyle choices. Dissatisfied with the sugar-laden and preservative-heavy options available, they created a product that didn't force them — or others — to compromise.
Their solution? A range of alcohol premixes made with clean, natural ingredients, are sugar free, contain zero hidden nasties. and each drink only has 71 calories per can.
The name 'Clean Collective' captures the brand's mission perfectly: a commitment to transparency and quality, and a growing community of people who want to enjoy a drink without derailing their wellness goals.
Clean Collective offers a range of vodka-based flavours designed to be as refreshing as they are guilt-free, including Passionfruit & Mango, Wildberry & Lime, Pineapple, and Pear & Elderflower.
The drinks are priced at $23.99 or a 4-pack or $59.99 for a mixed 12-pack.
The drinks also make great cocktail bases, alcoholic slushies and spiders.
You can find Clean Collective at its website here or selected Dan Murphy's stores, boutique cellars, and bottle shops across Australia.

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Aussies urged to charge ahead with household batteries

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The big change coming to your buy now, pay later options today
The big change coming to your buy now, pay later options today

Sydney Morning Herald

timean hour ago

  • Sydney Morning Herald

The big change coming to your buy now, pay later options today

If existing Afterpay customers want to raise their spending limit, they will also be required to have a credit check. The company is not required to verify customers' declared income. Saadat said this reflected the spending limits it offered, and the fact it would be doing a credit check on customers. Afterpay currently has credit limits of $3000, or $4000 for people who request an increase. Loading Zip, a rival BNPL firm, said its Zip Pay product would now be regulated, while three other products it provides are already regulated. 'Zip welcomes the new buy now, pay later legislation in Australia and the introduction of these standards, which are aligned with Zip's existing practices,' a Zip spokesperson said. Afterpay, the biggest BNPL firm in Australia, was formed in late 2014. It expanded rapidly, with digital payments surging as online shopping boomed during the COVID-19 pandemic, before being bought by Block in a deal that valued Afterpay at $39 billion at the time. Banks have also sought to copy the BNPL model, with Commonwealth Bank launching its own product in 2021 and investing in Swedish BNPL firm Klarna. While consumer groups have long accused BNPL firms of exploiting loopholes in the credit laws, Labor last year said its BNPL laws sought to balance consumer protection, innovation and competition. The chief executive of the Consumer Action Law Centre, Stephanie Tonkin, said the new regulations would result in a 'very light touch' credit approval process for people seeking less than $2000. 'I think we will continue to see plenty of buy now, pay later facilities being approved up to $2000,' she said. 'It's a very, very common form of credit. It's always been very accessible. Now we are going to see some level of checking and verification of affordability.' Afterpay on Tuesday released research it commissioned, which showed its customers had an average credit score slightly lower than that of credit card applicants, but higher than personal loan applicants. Payments expert Lance Blockley, managing director at The Initiatives Group, said the new regulations would probably have a limited impact on Afterpay and Zip in the short term because the changes applied to new customers, rather than existing customers. 'Everybody who wants to have a BNPL account in Australia has probably already got one. It's like closing the stable door after the horse has bolted,' Blockley said. BNPL firms were more focused on signing up more Australian merchants to accept BNPL payments, he said, as well as expanding in the more lightly regulated US market.

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