
Positive Technologies Makes Cyber Wars Smarter
Home » Interview Of The Week » Cyber Wars Just Got Smarter, So Did Positive Technologies
At the Positive Hack Day Fest, we had the opportunity to speak with Alexey Andreev, Chief Technology Officer of Positive Technologies, a global cybersecurity solutions provider. The event brought together cybersecurity professionals, vendors, and government representatives to explore innovations, exchange ideas, and experience live simulations of attacks and defenses in a real-world-like environment.
How has the cybersecurity threat landscape evolved over the past 3 to 5 years?
The cyber landscape has dramatically changed, especially compared to 3 or 4 years ago. Several factors contributed to this: Increased Attack Frequency and Sophistication – Geopolitical tensions have escalated the number and complexity of attacks globally. AI-Powered Attacks – Adversaries are leveraging AI and large language models (LLMs) to orchestrate more calculated and intelligent attacks. These tools help them gather intelligence, conduct reconnaissance, and simulate vulnerabilities before launching an attack. Cloud and Infrastructure Changes – With cloud technologies becoming mainstream, attackers have shifted focus to exploit hybrid environments, APIs, and remote access systems.
How is Positive Technologies leveraging AI and ML to detect and respond to these evolving threats?
Even before LLMs became widely available, we used deep learning to power our behavioral analytic detection systems. These tools can identify anomalous or malicious processes in real time with high precision and low false positives, without requiring human intervention.
Now, with the rise of large language models, we are enhancing our systems to act more like copilots or autopilots for security operations centers (SOCs). We've invested heavily in GPU-powered clusters to support these AI models, allowing real-time analysis and decision-making. Our hybrid systems combine rule-based expertise with deep learning and LLMs to create intelligent, adaptive defenses.
What about cloud transformation, how are your solutions adapting to it?
We've made significant strides in making our solutions fully compatible with both public and private cloud environments. Our focus is on ensuring that customers can operate securely without sacrificing performance or violating data localization laws. This flexibility is critical for modern businesses.
With GDPR and other regulations in place, how do you ensure compliance while maintaining operational agility?
Our technology is built with compliance at its core. Clients can operate our products without transmitting any data outside their environment. All data is localized, it stays within the customer's data centers or country-specific perimeter.
This approach allows clients to comply with GDPR and other regulations without hindering their operational agility. Our role is to ensure our products support this framework by design.
Let's talk about zero trust architecture. How critical is it to modern cybersecurity?
Zero trust is absolutely critical, especially in today's interconnected world. However, implementing it is not simple. Legacy systems weren't designed with zero trust principles like access on demand and least privilege in mind.
Moreover, human factors make it difficult. People resist restrictions, and infrastructure redesign takes time and resources. So, while zero trust is powerful, it's not a silver bullet. It must be part of a broader strategy, combined with user awareness, strong authentication, and continuous monitoring.
What strategies do you recommend for ransomware resilience?
Ransomware remains a high-impact threat, despite many organizations taking preventive measures. Just last year, we partnered with VirusBlockAda, a Belarusian cybersecurity firm known for its role in analyzing the Stuxnet worm, to develop a next-generation endpoint protection solution.
This solution is specifically designed to combat ransomware using a blend of behavioral analytics, deep learning, and memory forensics. It's a significant evolution from traditional antivirus tools and is tailored for modern threat scenarios.
Are ransomware attacks in the Middle East increasing or decreasing based on your recent reports?
While I can't provide the exact figures offhand, our most recent reports indicate that ransomware remains a persistent threat in the Middle East. The region is rapidly digitizing, which presents new opportunities for attackers. This is why we're actively expanding in the region and working with local stakeholders to bolster cyber resilience.
Finally, what's next for Positive Technologies? Any innovations on the horizon?
Our most exciting development is around autopilot cybersecurity systems. These systems will enable security teams to automate threat detection, response, and even remediation, a leap toward fully autonomous SOCs.
We are also exploring generative AI for real-time threat simulation, automatic report generation, and contextual threat intelligence, which could revolutionize how cybersecurity professionals work.

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Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE


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Positive Hack Days Explores Cybersecurity Cooperation
Home » Emerging technologies » Cyber Security » Positive Hack Days Explores Cybersecurity Cooperation The international cybersecurity festival, Positive Hack Days (PHDays Fest), took place from May 22 to 24 in Moscow. Hosted by Positive Technologies, a leader in result-driven cybersecurity, the event was held at the Luzhniki sports complex. It was supported by the Ministry of Digital Development of Russia. The Moscow Government also acted as a strategic partner, alongside the Department of Information Technology and the Department of Entrepreneurship and Innovative Development. This year's edition marked the largest PHDays Fest since its inception in 2011. Over 150,000 people attended in person, while more than 180,000 tuned in online. The event featured 270 talks across 26 tracks, with over 500 speakers including cybersecurity experts, software developers, ethical hackers, and senior IT leaders. Delegates from more than 40 countries across Latin America, Africa, Asia, and the Middle East participated. They discussed how nations can achieve digital sovereignty and cybersecurity resilience. Key questions included whether countries can independently train cybersecurity specialists and maintain resilience without foreign support. Geopolitical tensions have highlighted the risks of dependency on global tech giants. According to speakers, overreliance on large vendors can threaten a country's digital sovereignty. Since 2022, Russia has responded by accelerating the development of domestic technologies and solutions. This strategy has allowed the country to maintain digital independence and security. At PHDays Fest, Positive Technologies announced a new initiative focused on international technological cooperation. The company revealed a concept that encourages mutual knowledge exchange between nations and businesses, rather than dependence on imported cybersecurity solutions. Russian experts supported the idea, and it was well received by foreign delegates. Positive Technologies reported its willingness to take a leadership role in this initiative. The company plans to openly share its expertise developed over two decades. Its specialists are ready to help friendly countries secure critical facilities and sectors. The vendor will also mentor and train cybersecurity professionals through international programs. Positive Technologies launched a global training program in 2024 The company supports cybersecurity capacity building in Gulf countries Participants agreed that collaboration, not isolation, is key to building a secure digital future. As Maksut Shadayev, Russia's Minister of Digital Development, explained, digital sovereignty means ensuring national security and user protection regardless of external pressure. Ambassador Eduardo Villegas Megías of Mexico pointed out that even programming languages like Python reinforce dependency due to language barriers. Russian Energy Minister Sergey Tsivilev added that energy is a vulnerable sector and requires robust cybersecurity, especially during digital transformation. Ahmed Mustafa Al-Issawi of Qatar emphasized the need for international exchange. He noted that Qatar is emerging as a tech hub, and scholarships enable students to study cybersecurity abroad, including in Russia. Several sessions at PHDays Fest focused on the need for joint development of secure digital architectures and filling gaps in cybersecurity education. Ali Azzam, Vice President of Mideast Communication Systems, called the event a valuable opportunity for knowledge-sharing. He encouraged more Egyptian participation, noting the applicability of insights to Middle Eastern industries. Denis Baranov, CEO of Positive Technologies, stated that new technologies are used by both professionals and criminals. He said cybersecurity experts must help society safely navigate digital change. Ruslan Rakhmetov, CEO of Security Vision, stressed that Russian companies should pursue global cooperation, not isolation. He highlighted the role of integrators in representing national interests abroad. Cybercrime was also a major theme. Danil Filippov from the Ministry of Internal Affairs reported that half of Russia's cybercrimes are committed remotely. Elman Mekhtiyev of the Bank of Russia noted that AI will soon eliminate language barriers, increasing cross-border attacks. Kazakhstan's experience was highlighted as a model, with initiatives like data breach response systems and public digital literacy programs. Egor Khalilov of F6 proposed an anti-fraud center with risk ratings for market participants. Milos Wagner from Roskomnadzor advocated for a preventive approach to regulation, noting that inspections now follow confirmed data breaches. The evolving role of CISOs was another key topic. Experts shared that today's cybersecurity leaders must also manage business risks. Speakers from banks in Jordan, the UAE, and Cuba said understanding executive language and processes is essential for modern CISOs. Positive Technologies signed multiple agreements during the forum. Group joined forces with the company to promote Russian cybersecurity software in the banking sector. The FinTech Association also partnered with Positive Technologies to support safe innovation in finance. In Indonesia, four institutions signed memorandums with the company to enhance cybersecurity education. The company announced the second season of Positive Hack Camp, an international program for practical training in Moscow this July. The cyberfestival also featured the 15th edition of the Standoff cyberbattle. More than 40 teams from 18 countries participated. The Russian team DreamTeam won the competition for a record seventh time. The open-access zone included Cybercity and a popular science area with hands-on tech demonstrations. Guests learned about cybersecurity careers, AI, scams, and tech startups. The event ended with a concert under the open sky, featuring performances by Uma2rman, Minaeva, and GRUNGE. Positive Hack Days 2024 underscored that global cybersecurity challenges require shared solutions and strategic development.