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Call It CEO Pink: This Muted, Dusty Shade Means Power in the Office

Call It CEO Pink: This Muted, Dusty Shade Means Power in the Office

When Palm Beach native McKenna Phillips moved to Manhattan in 2019, she seemed to develop 'an allergic reaction' to wearing color, she said. Phillips, a 29-year-old hospitality manager, even earned Instagram clout for documenting her tough, all-black outfits. But lately, Phillips says she's found similar strength in a particular shade of pink.
Meet the new power neutral—a muted, slightly dusty pale pink. It's as if the quiet-luxury beiges of recent seasons have been washed in rosé. Gone are any associations with Barbie, Pepto-Bismol and frilly baby showers. 'This pink emphasizes the power of sharp tailoring, without sacrificing any minimalism,' said Phillips, who credits the brands Khaite and Alaïa for turning her on to the shade.

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