Hailey Bieber just became a billionaire. How did we get here?
Hailey Bieber is the latest celebrity-turned-entrepreneur to join the coveted billionaire club.
On Thursday morning, e.l.f. beauty, an American cosmetics brand, announced it would acquire the social media star's skincare brand Rhode for US$1 billion ($1.5 billion). The sale comes a week after it was announced Rhode would be available at American beauty retail outlets of Sephora in an exclusive partnership, and a few weeks after Bieber starred on the cover of US Vogue.
Just shy of its third anniversary, Rhode's rapid ascension to a billion-dollar valuation is rather remarkable, cementing her status beyond her famous family and husband. But who is Bieber? And how did we get here?
Who is Hailey Bieber?
Her modelling career and marriage to pop star Justin may have helped raise her profile, but 28-year-old Bieber was born into the world of the Hollywood elite.
Hailey Rhode Bieber, née Baldwin, is the daughter of actor Stephen Baldwin, younger brother to Alec Baldwin. Her mother is graphic designer Kennya Deodato Baldwin, daughter of Brazilian musician Eumir Deodato.
Bieber started working in the entertainment industry early, starring with her family aged nine in television documentary Livin It: Unusual Suspects and appearing alongside uncle Alec Baldwin in a 2009 episode of Saturday Night Live.
At 18, Bieber signed with modelling agency Ford launching a successful career in the fashion industry fronting campaigns for brands like Guess, Levis and Ralph Lauren and featuring in magazines like Vogue and Harper's Bazaar.
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