For-Profit Companies Can't Easily Replace NOAA's Weather-Forecasting Prowess

WIRED

15-02-2025

Christine Wiedinmyer Kari Bowen Feb 15, 2025 8:00 AM Replicating the abilities of the National Oceanic and Atmospheric Administration's fleet of weather satellites would take time and a lot of money—and expose private companies to a large amount of risk. The SpaceX Falcon 9 launching from Vandenberg Air Force Base in California with the Jason-3 spacecraft onboard, on January 17, 2016. Photograph: Bill Ingalls; NASA/Getty Images
THIS ARTICLE IS republished from The Conversation under a Creative Commons license.
When a hurricane or tornado starts to form, your local weather forecasters can quickly pull up maps tracking its movement and showing where it's headed. But have you ever wondered where they get all that information?
The forecasts can seem effortless, but behind the scenes, a vast network of satellites, airplanes, radar, computer models, and weather analysts are providing access to the latest data—and warnings when necessary. This data comes from analysts at the National Oceanic and Atmospheric Administration, known as NOAA, and its National Weather Service.
Atmospheric scientists Christine Wiedinmyer and Kari Bowen, a former National Weather Service forecaster, explain NOAA's central role in most US weather forecasts.
When people see a weather report on TV, what went on at NOAA to make that forecast possible?
A lot of the weather information Americans rely on starts with real-time data collected by NOAA satellites, airplanes, weather balloons, radar, and maritime buoys, as well as weather stations around the world.
All of that information goes into the agency's computers, which process the data to begin defining what's going on in different parts of the atmosphere.
NOAA forecasters use computer models that simulate physics and the behavior of the atmosphere, along with their own experience and local knowledge, to start to paint a picture of the weather—what's coming in a few minutes or hours or days. They also use that data to project seasonal conditions out over weeks or months. NOAA's data comes from many sources to provide a more complete picture of developing climate and weather conditions. Communities and economies rely on that constantly updated information. NOAA
When severe weather is on the way, the agency issues the official alerts you'll see in the news and on your phone.
All of this analysis happens before the information reaches private weather apps and TV stations.
No matter who you are, you can freely access that data and the analyses. In fact, a large number of private companies use NOAA data to create fancy maps and other weather products that they sell.
It would be extremely difficult to do all of that without NOAA.
The agency operates a fleet of 18 satellites that are packed with instruments dedicated to observing weather phenomena essential to predicting the weather, from how hot the land surface is to the water content of the atmosphere. Some are geostationary satellites which sit high above different parts of the US measuring weather conditions 24/7. Others orbit the planet. Many of these are operated as part of partnerships with NASA or the Air Force.
Some private companies are starting to invest in satellites, but it would take an enormous amount of money to replicate the range of instrumentation and coverage that NOAA has in place. Satellites only last so long and take time to build, so NOAA is continually planning for the future, and using its technical expertise to develop new instruments and computer algorithms to interpret the data. NOAA's low earth orbiting satellites circle the planet from pole to pole and across the equator 14 times a day to provide a full picture of the year twice a day. The agency also has geostationary satellites that provide continuous coverage over the US. Courtesy of David Ducross/NOAA
Maritime buoys are another measuring system that would be difficult to replicate. Over 1,300 buoys across oceans around the world measure water temperature, wind, and wave height—all of which are essential for coastal warnings, as well as long-term forecasts.
Weather observation has been around a long time. President Ulysses S. Grant created the first national weather service in the War Department in 1870. It became a civilian service in 1880 under the Department of Agriculture and is now in the Commerce Department. The information its scientists and technologists produce is essential for safety and also benefits people and industries in a lot of ways.
Could a private company create forecasts on its own without NOAA data?
It would be difficult for one company to provide comprehensive weather data in a reliable way that is also accessible to the entire public.
Some companies might be able to launch their own satellite, but one satellite only gives you part of the picture. NOAA's weather observation network has been around for a long time and collects data from points all over the US and the oceans. Without that robust data, computer models, and the broad network of forecasters and developers, forecasting also becomes less reliable.
Analyzing that data is also complex. You're not going to be able to take satellite data, run a model on a standard laptop and suddenly have a forecast.
And there's a question of whether a private company would want to take on the legal risk of being responsible for the nation's forecasts and severe weather warnings.
Neil Jacobs, nominated to oversee NOAA, explains why the agency is essential for accurate national weather forecasting and why private companies might not want to take on the legal risk on their own.
NOAA is taxpayer-funded, so it is a public good—its services provide safety and security for everyone, not just those who can pay for it.
If weather data was only available at a price, one town might be able to afford the weather information necessary to protect its residents, while a smaller town or a rural area across the state might not. If you're in a tornado-prone area or coastal zone, that information can be the difference between life or death.
Is climate data and research into the changing climate important for forecasts?
The Earth's systems—its land, water, and the atmosphere—are changing, and we have to be able to assess how those changes will impact weather tomorrow, in two weeks, and far into the future.
Rising global temperatures affect weather patterns. Dryness can fuel wildfires. Forecasts have to take the changing climate into account to be accurate, no matter who is creating the forecast.
Drought is an example. The dryness of the Earth controls how much water gets exchanged with the atmosphere to form clouds and rainfall. To have an accurate weather prediction, we need to know how dry things are at the surface and how that has changed over time. That requires long-term climate information.
NOAA doesn't do all of this by itself—who else is involved?
NOAA partners with private sector, academia, nonprofits, and many others around the world to ensure that everyone has the best information to produce the most robust weather forecasts. Private weather companies and media also play important roles in getting those forecasts and alerts out more widely to the public.
A lot of businesses rely on accuracy from NOAA's weather data and forecasts: aviation, energy companies, insurance, even modern tractors' precision farming equipment. The agency's long-range forecasts are essential for managing state reservoirs to ensure enough water is saved and to avoid flooding.
The government agency can be held accountable in a way private businesses are not because it answers to Congress. So, the data is trustworthy, accessible and developed with the goal to protect public safety and property for everyone. Could the same be said if only for-profit companies were producing that data?