Looking for the best Apple deal? The Apple Pencil (USB-C) is $10 off right now at Amazon.
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SAVE $10: As of June 13, the Apple Pencil (USB-C) is on sale for $69 at Amazon. That's a 13% saving on the list price.
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Credit: Apple
Apple Pencil (USB-C)
$69 at Amazon $79 Save $10
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The Apple Pencil (USB-C) is back on sale at Amazon. If you need a new stylus, now is your time to upgrade.
As of June 13, this model is reduced to $69 at Amazon, saving you $10 on the list price. This specific stylus charges via a USB-C cable and attaches to your device magnetically for easy storage. It's designed with pixel-perfect precision, low latency, and tilt sensitivity for a natural drawing and writing experience.
SEE ALSO: The Apple Watch SE is still down to $169 at Amazon — act fast to save $80
It's a lightweight accessory, weighing in at just 0.72 ounces, so it's comfortable to hold, as well as easy to carry around with you. It connects via Bluetooth and USB-C and requires an iPad running OS 12.2 or later. Compatible iPad models include the iPad Pro 13-inch (M4), iPad Pro 11-inch (M4), iPad Air 13-inch (M2), iPad Air 11-inch (M2), iPad Pro 12.9-inch (3rd, 4th, 5th & 6th generation); iPad Pro 11-inch (1st, 2nd, 3rd & 4th generation), iPad (10th generation), iPad Air (4th, and 5th generation), iPad mini (A17), and iPad mini (6th generation).
This is not the latest model in the Apple Pencil range. For a more advanced stylus, we recommend the Pro, boasting haptic feedback and magnetic charging.
Save $10 and get this deal from Amazon.
Apple AirPods Pro 2nd Gen With MagSafe USB-C Charging Case — $169.00 (List Price $249.00)
Roku Ultra 4K Ultimate Streaming Player (2024 Release) — $79.99 (List Price $99.99)
Beats Pill Bluetooth Speaker — $99.00 (List Price $149.95)
Roborock Qrevo Master Robot Vacuum and Mop — $799.97 (List Price $1599.99)
Apple AirTag (4-Pack) — $74.99 (List Price $99.00)

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Friction Is The Point: What AI Will Never Understand About Being Human
The machine doesn't care what it's making—only that it's making it fast. Frictionless systems ... More optimize output. But meaning, memory, and margin live in the mess it leaves behind. The great smoothing is here. But what if friction isn't failure? What if it's the only thing left that still feels real? This piece continues my article 'Meta's Plans For AI Ads: How Automation Dismantles Culture,' where I explored how automation threatens creative labor. Now, I'm going deeper: not just into what we're losing, but what we must protect—friction, consent, and the human capacity for meaning. These aren't just headlines. They're coordinates on a map of erasure. This isn't a pivot. It's a continuation. Meta, Amazon, and Google have a long, calculated history of dismantling everything that came before them under the guise of reducing 'friction.' Meta siphoned audience from publishers, then crushed their business model. Google devoured classifieds and local journalism. Amazon disintermediated independent retailers and built a commerce monopoly masked as convenience. Each of these shifts promised efficiency and delivered consolidation. Now they're moving upstream. With AI as their engine, they're coming for the creative layer. And if we think their pursuit of frictionlessness won't extend into brand, storytelling, and identity, we've already lost the plot. This isn't theoretical. It's already happened. Each was presented as innovation. Each led to mass devaluation. Now those same companies are moving up the funnel—with AI as the scalpel—to extract the last remaining margin in human-led work: branding, storytelling, identity, and desire. If we pretend this pursuit of frictionlessness will stop short of the emotional, we haven't been paying attention. The result won't just be sameness. It'll be compression—of differentiation, of perceived value, of margin. And when there's no friction left to make someone stop and feel? There's no reason left to pay more. For anything. That's not just a creative loss. That's a threat to profitability. We've taught machines to move faster than us, smoother than us, and now speak for us. But the one thing we haven't taught them? How to care about what happens next. I've sat in rooms where the best ideas weren't obvious. They were uncomfortable. They got laughed at, challenged, rewritten. And those are the ones we still remember. We've been told that friction is inefficiency. That anything slow, messy, or nonlinear is wasteful. But friction isn't failure. It's architecture. It gives shape to ideas. It makes meaning take root. Remove the friction and you remove the form. What's left is output. Not authorship. Not intentionality. Not risk. Not anything that ever made a thing matter. Even video—the medium that once required light, timing, pacing, and emotion—is now generated by Amazon in under five minutes. With AI handling production, creation, and deployment, the very texture of storytelling is being erased. And when the message is frictionless, so is the memory. The human brain doesn't grow easily. It rewires itself through difficulty, uncertainty, and contradiction. Neuroscientists call it neuroplasticity—the process by which new neural pathways are formed when we encounter resistance and complexity. Think about learning to ride a bike. You didn't master balance through reading. You did it by wobbling. Falling. Adjusting. That struggle is what encoded the learning. In creative work, the same principle holds. A campaign brief that sparks debate, a draft that undergoes fundamental revision—these are signs that the brain is actively restructuring perception and sharpening understanding. No amount of generative content can do this for you. The brain doesn't just tolerate friction; it grows because of it. Psychologists, such as Robert Bjork, have demonstrated that introducing intentional obstacles to learning—what he refers to as "desirable difficulty"—enhances retention and depth of understanding. Try recalling a concept before you're shown the answer. It's harder. Slower. But you remember it longer. That's friction in action. In advertising, we've spent years sanding down every edge in the name of clarity. But clarity without tension isn't clarity. It's blandness. Great creativity requires effort. It catches you off guard. That friction forces engagement. And that engagement makes it stick. If it's too smooth, it slides right off. This is a form of attentional bias—a cognitive reality that explains why we create and activate narrative in the first place. When words are grouped in a way that's fresh, specific, and strategically intentional, they interrupt expectation. That's friction. It forces a pause, processing, and reflection. And in a sea of sameness, that pause is power. Narratives slow the brain just enough to invite meaning in. They cause us to contemplate, validate, and value. And in a race-to-the-bottom world, friction becomes the difference between something you scroll past and something you feel compelled to pay for. Strip away that language-level friction and you get optimization without identity—cheap content, cheaper attention, and eventually, commodities no one desires enough to buy at a margin. That's not just a creative crisis. It's a business model collapse in slow motion. This is echoed by the work of Mihály Csíkszentmihályi, a Hungarian-American psychologist best known for introducing the concept of flow—the mental state of deep immersion in meaningful, challenging work. Csíkszentmihályi spent decades studying why some experiences make us feel alive, focused, and fulfilled. His research showed that the most rewarding activities are often preceded by resistance. Friction, in other words, is the entry fee to flow. 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